Adastria Co., Ltd. GLOBAL WORK opens its first global flagship store at Marronnier Gate Ginza 3 on Thursday, March 27th

[Adastria Co., Ltd.] GLOBAL WORK’s first global flagship store opens at Marronnier Gate Ginza 3 on Thursday, March 27th ​
Adastria Co., Ltd. Press release: March 6, 2025 GLOBAL WORK opens its first global flagship store at Marronnier Gate Ginza 3 on March 27th (Thursday) Aiming for a long stay in Ginza, where foreign tourists often come and go, we have a full category lineup and are an interactive store that utilizes digital technology! To commemorate the opening, we are planning to give away Mameko and Ginza Matsuzaki rice crackers as well as a visit from our popular staff
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-a16b2487b011946552d4c1c5b0882b82-1920×1005.jpg The casual brand “GLOBAL WORK” developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), which aims to be a “good community co-creation company” with the mission of “Play fashion!”, has opened the brand’s first global flagship store “GLOBAL WORK GINZA” on three floors from the first basement floor to the second floor of Marronnier Gate Ginza 3. GINZA) will open on Thursday, March 27th. With an elegant interior design that matches the Ginza location, the store will feature digital signage, skeletal diagnosis/color diagnosis signage, a photo booth, and more, allowing domestic and international customers to enjoy interactive experiences in various locations within the store. To commemorate the opening, we will welcome customers with special gifts and events unique to GINZA’s global flagship store for a limited time only. ■GLOBAL WORK GINZA special page URL:
https://globalwork.jp/GINZA/ Global flagship store “GLOBAL WORK GINZA” GLOBAL WORK will celebrate its 30th anniversary in 2024, marking a new beginning with the new tagline “Live together.” With the brand identity of “Continuing to put customers and people first,” which we have always cherished, we aim to become a brand that is supported not only by customers in Japan but also overseas, and we will strengthen store openings in Japan and overseas to gain access to more customers. GLOBAL WORK GINZA is the brand’s first “global flagship store”, and because it is located in the city center and is a place where many foreign travelers come and go, the concept is “Connect” and we aim to be a store that values ​​connections, and we will carry a full lineup of women’s, men’s, and children’s products on three floors from the first basement floor to the second floor. The storefront on the first floor changes irregularly and welcomes customers with a presentation that expresses the main products that are the strength of the brand. Inside the store, we aim to create a store that makes you want to stay by utilizing digital technology, including multilingual digital signage in Japanese and English, a photo booth, and a recommendation tool (personal diagnosis signage) that allows for color and skeletal diagnosis. Store Overview
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-f4d6b9a9bffb4b82ca4a5edba5a6a579-2560×1600.jpg Opening date Thursday, March 27, 2025 Location GLOBAL WORK GINZA Marronnier Gate Ginza 3, 2-3-12 Ginza, Chuo-ku, Tokyo 1st basement, 1st floor, 2nd floor Telephone number 03-5579-9006 Business hours 11:00-21:00
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-a2a3f53e71a80f72ff10586d5a98e143-432×70.png
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-0cc5fd3d6e3c4be2e9091c9b7353db3c-2560×1600.jpg The first floor is the floor where you can experience GLOBAL WORK GINZA’s concept “Connect”. When the store opens, customers will be welcomed with a “Japan Contents” corner stocked with items that can be taken as Ginza souvenirs, as well as a special presentation of GLOBAL WORK’s main products.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-93edeb93ebcc51ab4c46c5b0be5ed5cc-2560×1600.jpg In addition to regular products, the women’s floor on the 1st basement floor offers a full lineup of items, including “MATINEE LINE,” which makes everyday life a little more dramatic, and “EiiS,” where even petite people can find the perfect size. We also carry a wide variety of accessories such as shoes, bags, and accessories.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-04f370b2c198602c07cecefb424aa31a-2880×1800.jpg In addition to regular men’s products, the men’s and kids’ floors on the second floor also carry the dress clothing line “Salon de GW” for business use and formal occasions. For kids, we have a wide range of products for a wide range of ages, from toddler size 100cm to 120cm to 170cm, and we also have a line for high teens called “AND YUA ANY.” Providing a new purchasing experience ■Product presentation at the store on the 1st floor On the first floor, which can be called the entrance, there is a product presentation area that is updated irregularly and expresses GLOBAL WORK’s product concept of “Good Feeling Wear.” When we open, we will have a collection of GLOBAL WORK’s main products and will introduce products that will become the face of the brand. ■ Moving POP! ? Digital signage supports English as well as Japanese. As a tool to help customers visually understand the coordination and features of products, we have adopted digital signage that can make in-store promotional materials more dynamic. Not only can you stream still images and videos, but you can also switch between Japanese and English so that foreign customers can understand. We aimed to create a new way for promotional materials to be used as content that not only conveys information but also can be enjoyed. ■ Dress up and take selfies with GLOBAL WORK! Photo booth appears
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-80d10325d1d2d0d9a58d6065ef6e7cac-960×1706.jpg We have set up a photo booth where you can change into GLOBAL WORK’s latest items and take a commemorative photo with GLOBAL WORK GINZA original wallpaper. The design of the wallpaper changes irregularly. You can receive the photos you have taken as data. (Free) *The image is for illustrative purposes only. ■ Skeletal diagnosis/color diagnosis signage
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-8dab2f565fc4b4088ba35c1cafe04cf6-3000×2000.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-f4913e89f6eafd08f5ed44053b10e973-3000×2000.jpg You can perform skeletal diagnosis and personal color diagnosis, and browse recommended products based on the diagnosis results. In addition, by scanning the product tag, you can view product details and staff coordination, and check stock status in real time. ■Product vending machine
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-8d5de738b6aba842fbb73e2900f59876-2048×1536.jpg A product vending machine with irregularly changing products will be installed on the 1st floor. At the time of opening, we will be offering T-shirts from GOOD ROCK SPEED, a graphic cut-and-sew brand that embodies New Vintage. Items that can only be purchased from vending machines inside the store. I would like you to experience the fun of buying clothes from a vending machine. *Available only at GLOBAL WORK GINZA. GLOBAL WORK GINZA special items We created special items for GLOBAL WORK GINZA with the hope that customers in Ginza, where people from various countries come and go, can take home the essence of Japan. Another highlight is that the content changes irregularly. (Scheduled to be sold at the official web store and some stores) This souvenir series is based on the concept of “JAPAN” and is perfect as a Ginza souvenir. Triple collaboration items of
“DEEPTOKYOmagazine x Photographer Nobuyoshi Kawarasaki x Global Work” will also be available.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-3430babf2aabe5dd05e72482e042fe55-3900×3900.jpg Souvenir T-shirt 3,990 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-62376b239c7587cdadaac5d60abf54dd-3900×3900.jpg Souvenir tote bag 1,980 yen (tax included) DEEPTOKYOmagazine “DEEPTOKYOmagazine” is a new outbound media that transmits the real culture of Tokyo to the world. Tokyo is the most chaotic and AMAZING city in the world, where tradition and innovation intersect. The unique energy and cultural depth of this city will be conveyed from a variety of perspectives, including fashion, beauty, anime, manga, music, art, nightlife, Showa retro, and Japan-made masterpieces. https://deeptokyo.jp Nobuyoshi Kawaharazaki (Noki Kawaharazaki) Photographer/Photographer Lives in Tokyo. After graduating from Kwansei Gakuin University, worked at a studio and as an assistant before becoming independent. Focusing on magazines, catalogs, and advertisements, he will release “RIVERSAL LETTER” in 2025, following the photo books “kaleidoscope” and “Kaika”. A photographer who captures the warm atmosphere of everyday life. After thinking about why your heart is moving, you release the shutter and take a step and a half back from the subject, carefully capturing your peripheral vision. It gives depth to ordinary scenery and weaves rich stories. At the opening of GLOBAL WORK GINZA, we will be pre-selling popular collaboration items. This time, we will introduce a series of graphic T-shirts newly created for GLOBAL WORK by Tokyo artist “SANDER STUDIO”, who is active in a wide range of fields such as magazine cover art and advertisements with hilarious illustrations, and “KIELO”, a Scandinavian style coffee shop in Akihabara that carefully selects rare and highest quality coffee beans from all over the world and roasts them to suit your personality. We are developing a series of graphic T-shirts unique to coffee shops with “COFFEE”. 【SANDER STUDIO】 SANDER STUDIO Japanese illustrator. Focusing on illustrations and animations that make you laugh, he is active in a wide range of fields both domestically and internationally, including books, advertisements, apparel, and character design. Newly drawn for GLOBAL WORK.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-8774d583285512e0b53d55d9ecca2d8f-3900×3900.jpg SANDER STUDIO T-shirt 5,490 yen (tax included) Size range:S,M,L,XL Color options: 10 colors (4 designs) 【KIELO COFFEE】 KIELO COFFEE This is a Scandinavian style shop where you can enjoy carefully selected coffee in a calm atmosphere away from the hustle and bustle of Akihabara in Tokyo. KIELO is the Finnish word for “bell orchid”. You can experience the deep relationship between coffee and the
spiritually fulfilling and rich lifestyle of Scandinavia. Drip coffee is lightly roasted, has less bitterness, and is easy to drink.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-a9eb9e328f7bad89b8d50b7cc02c51ca-3900×3900.jpg KIELO COFFEE T-shirt 5,490 yen (tax included) Size range:S,M,L,XL Color options: 8 colors (4 designs) Opening commemorative event [Event 1] Limited to Thursday, March 27, 2025! Customers who visit our store will receive Ginza Matsuzaki Senbei’s original design tile senbei “Oedo Matsuzaki Shamido” as a gift! The first 200 customers who visit the store will receive the “Oedo Matsuzaki Shamido,” a tile rice cracker representing the Oedo confectionery craftsman “Ginza Matsuzaki Senbei,” which continues to preserve the traditional taste, on March 27th (Thursday), the opening day.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-1e655dadee654e7b8475c797a2075595-3900×3900.jpg *The event will end as soon as the planned number is reached. [Event 2] Customers who purchase over 10,000 yen (tax included) from Thursday, March 27, 2025 to Sunday, March 30, 2025 will receive an original opening commemorative mini plate (set of 2) on a first-come, first-served basis for the first 100 people every day during the period!
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-ed44ae97bc5462212da2f99323c92865-3900×2574.jpg *The event will end as soon as the planned number is reached. *The two pieces will have the same pattern. *One set will be given to you with one transaction. [Event 3] GLOBAL WORK’s latest popular items on sale at limited prices March 27, 2025 (Thursday) – April 6, 2025 (Sunday) To commemorate the reopening, we will be selling the latest popular items at limited-time prices. Targeted products include a wide variety of GLOBAL WORK’s masterpieces, including the women’s “Utsuku Silhouette Pants,” which have sold over 4 million units, and the men’s “Sugoraku Stretch Slim Pants,” which are made of stretch material and are stress-free to wear. *In addition to the products listed above, we also have many other limited-priced products. *It may be out of stock. Please contact the store for details.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-9b69a2b618275c8392520afc4d817bb2-3900×3900.jpg Utsuku silhouette tapered pants 3,990 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-d83630b54595e5b331a8be18ef7335ff-3900×3899.jpg Sugoraku Stretch Slim Pants 4,990 yen (tax included) [Event 4] GLOBAL WORK GINZA opening commemorative shopper is now available in limited quantities. Customers who make a purchase will receive the product in a GLOBAL WORK GINZA opening commemorative shopper (free of charge).
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-42dd521dba72c3002a658f477d74361e-2732×1536.jpg *The event will end as soon as the planned number is reached. [Event 5] The official WEB store and ST’s “STAFF BOARD” has all the popular staff members! Event dates: March 27th (Thursday) and 29th (Saturday) Popular staff from the official web store and ST will be rushing to celebrate the opening. Our popular staff will be waiting on customers in the store, so please feel free to ask. *Reservations are not required for this event. Please note that we do not guarantee customer service or photography. *When it is crowded, it may be difficult to accommodate you. Visit us on Thursday, March 27th! 11:00 – 13:00／14:00 – 17:00
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-79dd534bdbe748629a4c3e76b2e1b757-461×455.png Sekoko
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-de315dce779a290de31cea0377e11a00-461×455.png Take-chan
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-45ad9893642ec69be996879923be1aff-461×455.png airi Visit us on Saturday, March 29th! 11:00 – 13:00／14:00 – 17:00
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-660f8c848105e531a3a74b2ed648e0e1-461×455.png Sekoko
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-24d9c5431b654fb02d84d227a8ee6e94-461×455.png Shuri
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-04cc17dd8ca29eefdc4048bd655e72f3-461×455.png Haruka ⚫️Sekoko/GLOBAL WORK Aeon Mall Nagakute
https://www.dot-st.com/cp/sb-staff-detail/?user_id=34047
⚫️Takechan/GLOBAL WORK Ario Soga
https://www.dot-st.com/cp/sb-staff-detail/?user_id=26165 ⚫️airi /GLOBAL WORK Aeon Mall Hanyu
https://www.dot-st.com/cp/sb-staff-detail/?user_id=34104
⚫️Shuri/GLOBAL WORK Aeon Mall Narita
https://www.dot-st.com/cp/sb-staff-detail/?user_id=29904
⚫️Haruka/GLOBAL WORK Kuzuha Mall
https://www.dot-st.com/cp/sb-staff-detail/?user_id=38181 ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-5af5cda47fb602ba8e3b6e10f32d9759-1288×584.jpg GLOBAL WORK is a brand that believes that “connections” with the various things that exist around people enriches life and brings about genuine smiles.We value comfort and likeability, and are a brand that provides “Good Feeling Wear”, clothing that makes you want to meet the people you want to meet more, and clothing that makes you smile more with your loved ones, at higher quality and reasonable prices. 205 stores in Japan and 20 stores overseas (as of the end of February 2025, including web store). https://www.dot-st.com/globalwork/ https://www.globalwork.jp/ Official:
https://www.instagram.com/globalwork_official/ Kids:
https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2524/1304-2524-dd15573b296949f8781037b21d4849b6-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on our mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/