Wacoal Co., Ltd. Releases a new hugging bra top that provides a comfortable feeling like being hugged than the Wacoal brand, and has a unique structure that prevents it from slipping off.

[Wacoal Co., Ltd.] Releases a new [hugging bra top] from the Wacoal brand that gives you the feeling of being hugged and has a unique structure that prevents it from slipping off ​
Wacoal Co., Ltd. Press release: March 6, 2025 New release of “Hugging Bra Top” from the “Wacoal” brand that gives you the comfort of being hugged and has a unique structure that prevents it from slipping off.
https://prcdn.freetls.fastly.net/release_image/9664/675/9664-675-d9c31a9dae2efabdef5d1e7693ae72ec-3900×2602.jpg “Wacoal” [Hugging bra top] Product number: CLB759 Color: BL Wacoal Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director, President and Executive Officer: Keisuke Kawanishi) will launch the Hug Bra Top, a series of Hug Bras from the Wacoal brand that provide comfort that feels like being hugged. On sale in advance at Wacoal Web Store from February 27, 2025 (Thursday). It will go on sale at stores and EC sites nationwide from March 6th (Thursday). [Hugging Bra] is the best-selling bra under the Wacoal brand since its release in June 2023, and has been praised for its gentle feel that makes you feel like you’re being hugged, as well as its ability to hold your bust.(*1) In recent years, bra tops that are easy to wear have become standard, but a Wacoal survey found that there are complaints such as “the bust looks sagging” and “the bra top doesn’t hold (the bust) and is unreliable” (*2). We believe that the reason why you feel like your bust is not being held in place is related to misalignment during daily activities, so we focused on this cause and planned and developed this product. Due to the unique internal structure that is separated from the outer fabric, the built-in part follows the movement of the body, making it difficult to slip off and maintaining a three-dimensional bust silhouette even when moving. What’s more, the “hug stretch sheet” layered on the base adheres to you with just the right amount of power, making you feel as comfortable as if you were being hugged. This is a “secretly comfortable bra top” that combines the benefits of a bra and a bra top. (*1) As of the end of January 2025. Cumulative sales:
Approximately 450,000 copies (June 2023 to January 2025) (*2) Survey period: February 2024 Survey target: 513 women Survey method: Wacoal website questionnaire survey (multiple answers) [Hugging Bra Top] Product Site ​ [Planning background] Bra tops have become established as items that are easy to wear. According to a survey by Wacoal (*), most people wear them at home, but they also wear them when going out.However, although they wanted comfort, there were complaints such as “the bust looks like it’s sagging” and “it doesn’t feel like it holds (the bust), so it’s unreliable.” We designed and developed this product by focusing on the fact that when you raise your arms, the cups and the fabric around the cups move together, which can’t accommodate the deformation of your bust, and that repeated movements of raising your arms can lead to slippage. (*) Survey period: February 2024 Survey target: 513 women Survey method: Wacoal website questionnaire survey (multiple answers) [Product Overview] [Hugging bra top] Product number: CLB759 Size:
M・M(UB-)・L・L(UB-)・LL・LL(UB-) Color: BL (black), BR (brown), OV (olive), GY (gray) *Only GY will be released in June Price: 4,950 yen (tax included)~
https://prcdn.freetls.fastly.net/release_image/9664/675/9664-675-4d3a8cd6bb4e061c352ce129b80d3343-860×1100.jpg BL (black)
https://prcdn.freetls.fastly.net/release_image/9664/675/9664-675-efada84de2b00e549dd6d0f845be44b4-860×1100.jpg BR (brown)
https://prcdn.freetls.fastly.net/release_image/9664/675/9664-675-e5957260ba8d5eb757497131c7a46e56-860×1100.jpg OV(olive)
https://prcdn.freetls.fastly.net/release_image/9664/675/9664-675-009829bb72dae6f6b1c170c63633a8ae-860×1100.jpg GY (gray) Product features
https://prcdn.freetls.fastly.net/release_image/9664/675/9664-675-04e8fe167bfcd842caee5ca418870723-219×349.png CLB759 Function diagram (1) Hug stretch sheet A “hug stretch sheet” layered on a stretchy base It wraps around your body, making you feel as comfortable as if you were being hugged. (2) Lifting seat The “lifting seat” that extends all the way to your shoulders will lift your bust tightly Maintains the three-dimensional feel of your bust as if you were wearing a bra. A wide range of sizes and an outerwear-like design are also important features With a wide range of sizes available, it is easy to fit even those with a large difference in cup and underbody sizes, and is also recommended for those who have given up on wearing a bra top. The square neckline and curved hem give it an outerwear-like finish, so you can wear it alone. [About the “Wacoal” brand] Brand message: “To my beloved. Love your moment.” Freeing us from the uniform beauty that fits the world, we aim to become a brand that creates encounters with “new selves and possibilities.” Through Wacoal brand underwear, which is made with consideration to each person’s body and mind, we will deliver “moments in which you can look at yourself and love yourself.” Wacoal brand official website ​ Wacoal Customer Center:
https://www.wacoal.jp/support/