Bay Cruise Co., Ltd. Lilas “SERENDIPITY” 2025 SPRING / SUMMER COLLECTION

【Bay Cruise Co., Ltd.】 【Lilas】" SERENDIPITY " 2025 SPRING / SUMMER COLLECTION ​
Bay Cruise Co., Ltd. Press release: March 6, 2025 [Lilas] " SERENDIPITY " 2025 SPRING / SUMMER COLLECTION jewelry and nail edition
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-6b09fa37d1c8607139c44cfecb8b1e0c-1893×892.png The original jewelry brand [Lilas], which is particular about high quality and is operated by Bay Cruise Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Shigeru Sugimura), has newly released 2025 SPRING / SUMMER COLLECTION. The collection theme is “SERENDIPITY” – a visual representation of the brand’s desire to pray for the chance luck that creates Lilas jewelry and new luck for those who receive the jewelry. View featured page ​ This season’s visuals focus on nails, which are inseparable from jewelry and fashion, with nail art designed by Shuko Miyata (TOHNE).
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-95ffdb357f169522d94081bec2b3ae72-540×722.png
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-fc987c1950438189203f07c93b055def-537×722.png In addition, this season’s genderless visuals featuring two models express the desire for everyone to enjoy jewelry.
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-9e083c325d928244726be7f956631cf8-961×718.png ring / silver925, amazonite,white moonstone, rutile quartz/ ¥22,000
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-0674eede34e5f306332c988e09295e23-540×721.png bracelet / silver925 / ¥52,800～¥15,400
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-149ac43992af8779f8fbfcd80348d75c-540×721.png bracelet / K18 / ¥99,000～¥187,000
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-c93ea02c9723d97d26e45a58b0f065e6-474×637.png pierce / K18,diamond / ¥176,000 pierce / K10,gray diamond / ¥42,900 *Scheduled to be released in April ring / K18,diamond / ¥275,000
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-62cd5d9a6a2ea7f37ef4f2c0a95bb851-538×717.png necklace / K18 / ¥242,000～¥495,000
https://prcdn.freetls.fastly.net/release_image/11498/2026/11498-2026-4b46de5865e670f64f0f03a2ed8062e4-541×721.png necklace / K10 / ¥28,600 – ¥74,800 *Scheduled to be released in April Instagram ​ ONLINE STORE ​ SHOP LIST ​ Bay Cruise Online Store ATELIER Spick&Span Lumine Ikebukuro Store Spick&Span Lumine Shinjuku Store Spick&Span Lumine Yurakucho Store ATELIER Spick&Span Nagoya Lasik Store ■Company Profile [Bay Cruise Co., Ltd.] Established : July 22, 1977 Representative Director and Chairman: Yu Kubota Director and CEO: Shigeru Sugimura Head Office Location : 1-23-21 Shibuya, Shibuya-ku, Tokyo Business details: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, operation of restaurants, operation of internet mail order sites, and sales of furniture Group companies: LADUREE JAPON Co., Ltd., WILL Co., Ltd. WORKS, Le Petit Mec Co., Ltd., Taiwan Bay Crew Co., Ltd., Foodies USA, Inc. HP: http://www.baycrews.co.jp/