A new standard for elegant casual. A sophisticated outfit proposed by W:Huku. A new brand has been launched from K&G international, which is ranked high on Rakuten Market and ZOZOTOWN.

A new standard for elegant casual. A sophisticated outfit proposed by [W:Huku]. A new brand has been launched from K&G international, which is ranked high on Rakuten Market and ZOZOTOWN ​
K&G Press release: March 6, 2025 A new standard for elegant casual. A sophisticated outfit proposed by [W:Huku]. A new brand has been launched from K&G international, which ranks high on Rakuten Market and ZOZOTOWN. “Easy to wear, high quality” K&G international, which develops fashion items for women that appeal to a wide range of target groups, has announced a new brand! Sales will start on ZOZOTOWN from March 1st. W:Huku
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-deda2be717c8289c1e4f35ff122803a1-1100×570.jpg New brand “W:Huku” launched from K&G international K&G international, which operates Rakuten Market’s “maviru” targeting housewives and “kirakirashop” which is popular among teens and 20s on ZOZOTOWN and SHOPLIST, has launched a new brand in its 20th year. W:Huku Official Store https://whuku.jp/ We have started selling a new brand “W:Huku” targeted at people in their 20s and 30s at the official store, which is infused with the logic of casually enjoying fashion. Brand concept
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-4d9b599db2abdf8fe54a4fc257f1bcb1-1100×570.jpg Model: Rika Used in W:huku concept image Based on the concept of “Huku clothing trends that change every minute like the minute hand of a clock. Living in such an era, I (W) can be as leisurely as the hour hand, and don’t have to rush. However, I have the strength to accept change.” The designer’s desire is to “enjoy fashion without being swayed by passing trends.” Also, the price range makes it easy to purchase as a set-up, and the fact that you can easily coordinate your entire body is a big appeal. We will deliver satisfaction that exceeds the price. 2025/SS lookbook released
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-b3a56323dc28dc65bf160f40ae3f8541-1100×570.jpg 2025/SS spring/summer new items released on W:Huku official website W:Huku 2025SS｜Click here for the look list
https://whuku.jp/view/page/f-25sslookbook
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-ea9f5f61892321ffa455ac6ed610946e-1080×1350.jpg A feminine item that exudes elegance and texture. Made of high-quality materials for a balanced outfit that isn’t too casual.
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-46af945d531703c2201c8a38e140888f-1080×1350.jpg Items that look great in everyday life. Relax your shoulders and embrace elegance.
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-47dc60beb908894df7ccad1fa1069287-1080×1350.jpg W:Huku – Fashion more freely –
https://prcdn.freetls.fastly.net/release_image/158124/4/158124-4-e35447f379f523c4eaaa7c76e8af0e91-1080×1350.jpg For a one-tone outfit, vary the material and design. W:Huku’s styling suggestions. Sales start on ZOZOTOWN from March 1st W:Huku ZOZOTOWN https://zozo.jp/brand/whuku/ “W:Huku”, which started selling at the official store from January 30th, is also scheduled to start selling at ZOZOTOWN from March 1st. We plan to leverage our experience with “kirakirashop,” which is already popular on ZOZOTOWN, to further spread awareness of “W:Huku.” W:Huku brand related links The official Instagram account has gained 2,400 followers in the first month since opening, and is already attracting attention, especially among fashion-conscious people. Please see below for a list of other inquiries and SNS links. • Official site | https://whuku.jp/ • Official Instagram | https://www.instagram.com/whuku_official/ • Contact Us | https://whuku.jp/ssl/contact/