You can experience “how much underwear can change” in Shizuoka! The HEAVEN Japan pop-up shop will be held a t Shizuoka Parche from March 7th to March 13th, where you can see, try, and purchase underwear that is perfect for you.

You can experience “Underwear can change so much” in Shizuoka! The HEAVEN Japan pop-up shop will be held at Shizuoka Parche from March 7th to March 13th, where you can see, try, and purchase underwear that is perfect for you. ​
HEAVENJapan Co., Ltd. Press release: March 6, 2025 You can experience “how much underwear can change” in Shizuoka! The HEAVEN Japan pop-up shop will be held at Shizuoka Parche from March 7th to March 13th, where you can see, try, and purchase underwear that is perfect for you. We held a POPUP shop at Shizuoka Parche with the desire to increase the number of people who can get closer to their ideal body shape with the perfect underwear. You can experience a casual fitting where you can try out underwear that suits you while receiving professional advice. HEAVEN Japan Co., Ltd. (location: Kawachinagano City, Osaka Prefecture, Representative Director: Takashi Matsuda), which develops and sells “appropriate underwear (R)” that fits each woman’s mind and body, will hold a pop-up shop at Shizuoka Parche from March 7th (Friday) to March 13th (Thursday) where you can experience fitting underwear.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-d689b8a126592fd69d83a79363eade6d-1080×1080.jpg Our research shows that around 80% of women wear the wrong bra size. One of the reasons for this is that it is difficult for them to consult their mothers and friends, and they reach puberty without having had the opportunity to acquire knowledge about underwear, choose bras “just randomly,” and their knowledge is not updated. At HEAVEN Japan, we plan and develop products in-house so that we can propose underwear that suits each woman’s concerns, ideals, body shape, and flesh texture. We also offer online services where you can receive advice from underwear professionals, as well as free exchanges and returns.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-02b4f8bcf59659bdbae49c8c220e20ab-1800×1350.png We offer a service where you can receive advice from underwear professionals and a service that allows free exchanges and returns At the HEAVEN Japan Try-On Salon, which has two stores in Tokyo and Osaka, we provide counseling to each customer and suggest underwear that is perfect for each customer.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-e11a8d8fdf631d3e5373a251907b4292-1950×1292.png “HEAVEN Japan Try-on Experience Salon” with two stores in Tokyo and Osaka With the desire to create a place where more people can experience the comfort and change in body shape while consulting with a professional, and to increase the number of people who can wear underwear that perfectly fits them, we have decided to hold our first pop-up shop in Shizuoka, following in Yokohama, Tokyo, Osaka, Nagoya, Hakata, Hiroshima, Sendai, Sapporo, and Okinawa, which have received many requests from customers. You can see, try, and buy while getting advice from underwear experts! At this pop-up shop, we will have popular products such as the signature product “Original Underarm Catcher”, which has sold over 800,000 units in total, as well as “Bischerina” and “Shin Natsu Fujiko Bra.” There are 62 sizes available at the pop-up shop, from C65 to M90, so you can experience the effects of products that are perfect for your concerns and body shape.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-b81cf009f325ceecc9f6b1f4ed76199c-989×629.png Pre-sale of new color “Crystal Pink” of special underarm meat catcher! The “Special Armpit Catcher” from the Armpit Catcher series, which has sold over 800,000 units in total, has a smooth texture and a back belt that blends easily with the skin, firmly catching armpit meat and creating a plump bust. “Crystal Pink,” a transparent and light pink that is reminiscent of spring, will be available for pre-sale only to customers who visit our pop-up shop.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-a4266b6f3cab81a2e06a248a08f6d32c-565×350.png Disaster prevention corner set up to provide information on preparing underwear in case of disaster In a survey of our customers, we found that few people carry underwear in their emergency bags. Since 2022, the company has been conducting awareness activities through its website and SNS. In this “Disaster Prevention Underwear Corner,” in addition to introducing the results of the questionnaire on a panel, we will also set up a corner where you can experience washing methods that will be useful in the event of an evacuation, and convey to visitors the importance of having underwear in your disaster prevention bag.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-20ec2b6052c09026605e5a52226f2b72-1024×768.jpg We also have a “Stedokki!” event where you can win prizes by bringing in your unwanted bras. HEAVEN Japan’s original bra collection campaign “Ste Doki!” will also be held at the pop-up event, where you can win gachas where you can win fortunes and prizes by bringing in unwanted bras that are difficult to throw away due to reasons such as “I don’t know when to throw them away” or “I’m worried that others will see them.” Please feel free to bring any underwear you no longer need to the pop-up. *Please see the URL below for details on the “Stedok!” campaign, including rules for bringing your own items. https://shop.heaven-jp.co.jp/pages/sutedoki_online
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-9b79b8c1246bd6579ee7720e52869acf-1000×717.png If you bring in your unwanted bra, you can draw a gacha where you can win fortunes and prizes Just stop by and get a fitting without making a reservation! At this pop-up shop, you can receive advice on products and sizes that will fit perfectly from HEAVEN Japan’s professional advisors. It only takes 15 to 20 minutes to hold, so you can feel free to try it out in between shopping. *During crowded times, numbered tickets will be distributed.
https://prcdn.freetls.fastly.net/release_image/32203/322/32203-322-ac55b708f2e57f101664ef885bb05402-693×445.png Get advice on the perfect product and size from HEAVEN Japan’s professional advisors We would like to continue to be close to each woman’s mind and body through “appropriate underwear(R)” that suits each woman’s lifestyle. Event overview Date: March 7th (Friday) to March 13th (Thursday), 2025 Location: Shizuoka Parche Main Building 2nd floor East ESC side special venue 420-0851 49, Kurogane-cho, Aoi-ku, Shizuoka City, Shizuoka Prefecture Business hours: 10:00 am – 8:00 pm *On the last day, last reception will be at 17:00 and closing will be at 18:00. Pop-up shop details:
https://shop.heaven-jp.co.jp/pages/salon?=popup HEAVEN Japan Try-on salon https://shop.heaven-jp.co.jp/pages/salon HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/ HEAVEN Japan Co., Ltd. (Corporate Site) https://heaven-jp.co.jp/