Adastria Co., Ltd. GLOBAL WORK will start online pre-orders for the second kids collaboration product “Inner wear with cup” with popular real mom staff “Sekoko” who has over 180,000 followers on SNS from March 7th (Friday)!

[Adastria Co., Ltd.] GLOBAL WORK will start online pre-orders for the second collaboration product for kids, “Innerwear with a cup,” with popular real mom staff “Sekoko” who has over 180,000 followers on SNS from March 7th (Friday)! ​ Image
URL: Adastria Co., Ltd. Press release: March 7, 2025 GLOBAL WORK will start accepting online reservations for the second kids collaboration product “Innerwear with cup” with popular real mom staff “Sekoko” who has over 180,000 social media followers from March 7th (Friday)! Developed a cute innerwear with a cup from a mom’s point of view that would be great for growing girls Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2527/1304-2527-98033995fb178ecbd6d7142f4b444290-1920×1005.jpg GLOBAL WORK, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company”, is pleased to announce the second collaboration project for kids products with GLOBAL WORK’s popular influencer staff “Sekoko”, who has over 180,000 followers on SNS. Pre-order sales at Adastria official web store and ST will start on Friday, March 7, 2025. This sale will be available at all GLOBAL WORK stores (excluding outlet stores) in early April (scheduled). GLOBAL WORK KIDS is “Gakko Ichi! Based on the theme of “fashion”, we offer apparel and goods that are not only designed so that children will want to wear them, but also have features and designs that are fun for parents as well. This
collaboration is the second in a project in which products are produced by “Sekoko”, a popular staff member of GLOBAL WORK who is active on the “STAFF BOARD (*)” of Adastria’s official web store “and ST” and on SNS. We pursued designs that children would want to wear and parents would want to wear from a real mom’s point of view, and by leveraging the in-store sales experience of staff member Sekoko and her knowledge from a real mom’s perspective, we created a design and quality that not only makes children feel comfortable, but also allows parents to wear them with peace of mind. Following on from the collaboration T-shirts that were very popular last time, this time we are introducing the inner wear “Cotton Candy* Camisole with Cup” and “Cotton Candy*DRY Tank Top with Cup” for growing girls. The name, which evokes the image of cotton candy and gives off a soft and comfortable feel, is a key point that tickles the hearts of teenage girls. Packed with exciting design and functionality that will brighten up a teen’s daily life, this item is sure to please not only the child who wears it, but also their parents. ■GLOBAL WORK KIDS x Sekoko collaboration product details
https://prcdn.freetls.fastly.net/release_image/1304/2527/1304-2527-774bb2392cef64910b30afcd6f0e267b-1824×1824.jpg Camisole The length is short and the design has two shoulder straps, so you can wear it with a trendy sheer shirt for a stylish look. In addition, the one-point logo with the initials “CD” of the product name “Cotton Candy” enhances its cuteness despite its simplicity. Product name: Cotton candy *camisole with cup Price: 1,980 yen (tax included) Color: Pink multi-border, cream yellow, blue multi-border, lavender Size: 140 – 160cm Tank top With its basic silhouette and length, this tank top is easy to match with any outfit. In addition to the standard colors of white and black, we also have a wide selection of Sekoko’s signature colors. Just like the camisole, the one-point “CD” logo is featured on the bottom left, and every detail is cute! This is a masterpiece that pursues the following. Product name: Cotton Candy *Tank top with cup Price: 1,980 yen (tax included) Color: Off, black, blue, multi-border, purple Size: 140 – 160cm Features Five carefully selected functions provide a comfortable fit. (Common to both products) 1. Moisture-absorbing, quick-drying and cooling sensation function makes your skin cool and smooth. Easy to dry even after washing. 2. Designed to prevent the cup from slipping due to the cup shape matching the size. 3.The inside is made of mesh material for excellent breathability. 4. Made of soft rayon fabric, gentle to the touch. 5.Uses rubber that is gentle on the skin to reduce the feeling of tightness. ■ Store overview Reservation start date March 7, 2025 (Friday) 10:00~ *The reservation will end as soon as the maximum number of reservations is reached. Reservation deployment channel Official WEB STORE and ST https://www.dot-st.com/globalwork/ Rakuten Fashion Release date and time Scheduled for early April 2025 Deployment channel GLOBAL WORK stores selling kids products from all over the country *Excluding outlet stores
https://www.dot-st.com/globalwork/info/storelist/ Official WEB STORE and ST (and Esty) https://www.dot-st.com/globalwork/ ZOZOTOWN Rakuten Fashion Special site
https://www.dot-st.com/globalwork/disp/itemlist/?dispNo=002003166 It is a perfect item for daily life, sports scenes, and hot seasons. We offer exciting colors and designs supervised by Sekoko so that children can enjoy dressing up on their own. (*) About “STAFF BOARD” “STAFF BOARD” is content within the official web store and ST where more than 4,300 Adastria shop staff nationwide post their daily coordination and lifestyle. You can find and follow your favorite staff based on their height and style. (
https://www.dot-st.com/cp/sb-style ) ■Production staff: About Sekoko
https://prcdn.freetls.fastly.net/release_image/1304/2527/1304-2527-70c2917681b20f67ab878ce0564b37fe-461×455.png GLOBAL WORK Aeon Mall Nagakute staff with over 180,000 social media followers. She has many fans for her approachable and realistic coordination, which is unique to a mother of two. ＜STAFF
BOARD＞https://www.dot-st.com/cp/sb-staff-detail/?user_id=34047 https://www.instagram.com/secoco_gw/ ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2527/1304-2527-8b051e3919761388956bd191663033db-1723×1007.jpg GLOBAL WORK is a brand that believes that “connections” with the various things that exist around people enriches life and produces genuine smiles.We value comfort and likeability, and we provide “Good Feeling Wear” that makes you want to meet the people you want to meet more, and that makes you smile more with your loved ones, at higher quality and reasonable prices. 205 stores in Japan and 20 stores overseas (as of the end of February 2025, including web store). https://www.dot-st.com/globalwork/ https://www.globalwork.jp/ Official: https://www.instagram.com/globalwork_official/ Kids: https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2527/1304-2527-94bd804b6e058b00b21017fc5c1ff619-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on our mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/