[Adastria Co., Ltd.] “Effective for adult problems” In response to the great popularity of Elura, we are releasing the second edition of WEB-only items! The ideal cardigan is completed with a lot of attention to detail
Adastria Co., Ltd. Press release: March 7, 2025 “Effective for adult problems” Elura has released the second edition of its web-only items in response to popular demand! The ideal cardigan is completed with all the details Sales start on Sunday, March 9, 2025 at official web store and ST
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-0db105b18269a3cc85b9863b7d6c7b90-1920×1005.png “Elura”, a brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “Good Community Co-Creation Company”, with the concept of “effective for adult women’s concerns”, will release the second edition “Busy 3D Overcardigan” in response to the response to the online-only item sold last year. From Sunday, March 9, 2025, it will be available exclusively online at the official web store and ST and ZOZOTOWN. Since its debut as a brand in 2019, Elura has provided items that address various concerns faced by adult women. When you visit Elura’s stores or website, we aim to ensure that you will find answers to all of the fashion concerns of adult women. This spring, Elura has produced a cardigan with a design that is easy for adult women to wear as the second edition exclusively available on the web. The silhouette and details of the “Chewy 3D Overcardigan” have been adjusted down to the last detail to create a knit cardigan that can be worn as a top or as a layered jacket in a well-balanced manner. Following the popular winter “voluminous sleeve knit” that sold out, we now offer six spring-like colors that brighten up your face area. From vivid colors that can be the mainstay of your outfit, to versatile basic colors that can be worn both on and off, we have a lineup that you can choose from to suit your tastes and styles, allowing you to create a variety of outfits. ■Sales overview Release date Sunday, March 9, 2025 Deployment stores Official web store and ST, ZOZOTOWN Special site “Which color is your favorite? A spring cardigan that gives you confidence” https://www.dot-st.com/elura/cp/springwebknit2025 ■ “Bucky 3D Overcardigan” Product Details We focus on Elura’s concept of “effective for adult concerns” and are particular about designs and materials that are easy for adult women to wear.
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-658e71ff02777573785dfae5ee7c264f-2025×2700.jpg Product name: Chewy three-dimensional overcardigan Price: ¥7,700 (tax included) Color: 6 colors available (off-white, ice gray, pale pink, lemon yellow, blue, navy) Size: FREE – Light and chewy sponge-like material that feels great against your skin. The firm and loose three-dimensional silhouette casually covers the lines of your body. – A sophisticated V-neck designed to make your face look neat while also being able to be worn as a top on its own. – Different lengths in the front and back cover the waist. The exquisite length makes it easy to match with any bottoms ・The large pocket included as a design detail also plays a role in covering the body shape with visual effect. – Adopts flat and classy buttons. Silver and gold are changed to match the color. ■About color options Off-white
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-6f3802382575780b28e9593e31e89877-1280×1005.png Off-white gives a naturally clean look. Pair it with pale mint green pants for a cool and sophisticated look. Ice gray
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-2421f9b3721824947b361fa606c623b8-1280×1005.png A versatile gray that goes well with any style of coordination, it is an exquisite color that brightens up the area around your face while giving you a mature look. A one-tone outfit will instantly look sophisticated. pale pink
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-ef956eaff9633fb7178dc5fae39df1ae-1280×1005.png An elegant adult pink that is not too sweet and easy to wear. Even simple coordination looks cute. We also recommend pairing it with loose wide pants for a very gentle feminine look. Lemon yellow
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-5e7a82e3c4bb86326c9b588031040d93-1280×1005.png This season’s most popular color, lemon yellow, goes well with basic colors such as black and beige. Also matches with casual items such as denim and cargo pants. Blue
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-e29cf9139b3e44787c71cd119bab1551-1280×1005.png The eye-catching bright blue is perfect for adding color to a simple outfit. It adds a relaxed feel to an all-in-one style with a sporty atmosphere. Navy
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-918aaf332046d9afcde17620c799aae2-1280×1005.png Navy, which has an intellectual impression, plays an active role in tightening the coordination. It’s just the right amount of oversize and can be used as a cover-up with a jacket-like feel, so it’s great for work style. ■About Elura
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-60a832de1aa56ce6c57992a145709014-1637×563.jpg Elura is a brand for adult women that was created with the concept of “For me to love myself. No matter how old I am, be myself and be a woman” and focus on “effective for adult women’s concerns” like cosmetics. The brand name comes from the backward reading of “A Rule”. The name was chosen to convey the meaning, “It’s not a rule. It’s my rule. No matter how old you are, be yourself and be a woman.” We have a total of 21 independent stores (including special event stores). The target audience is adult women, mainly in their 40s and 50s. https://www.dot-st.com/elura/ @elura_official (
https://www.instagram.com/elura_official/ ) “Elura magazine” https://www.youtube.com/@Elura_official @elura_official (
https://twitter.com/elura_official ) ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2525/1304-2525-8a1a6a329a16c2fa448d1d47cc723042-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on the mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/
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