Wacoal Co., Ltd. Femme care brand “YOJOY” won the Women’s Support Brand Award at the International Women ’s Day “HAPPY WOMAN AWARD 2025”

[Wacoal Co., Ltd.] Femme care brand “YOJOY” wins the Women’s Support Brand Award at the International Women’s Day “HAPPY WOMAN AWARD 2025” ​
Wacoal Co., Ltd. Press release: March 7, 2025 Femme care brand “YOJOY” won the Women’s Support Brand Award at the International Women’s Day “HAPPY WOMAN AWARD 2025” The femme care brand “YOJOY” of Wacoal Co., Ltd. (Headquarters: Kyoto City, Representative Director and President Executive Officer: Keisuke Kawanishi, hereinafter referred to as Wacoal), a subsidiary of Wacoal Holdings Co., Ltd., was honored at the “International Women’s Day Award Ceremony | HAPPY WOMAN AWARD 2025 for” held on March 6, 2025. We received the Women’s Support Brand Award, an award given to companies that have contributed to the promotion of women’s success by developing products and services that support women under the SDGs. By providing products and services that support women’s health and well-being, Wacoal will continue to aim to create a society where more women can live and shine in their own way.
https://prcdn.freetls.fastly.net/release_image/9664/677/9664-677-a4634d240e7e438357a99cb5db8bdb78-2000×1363.jpg Wacoal Personal Wear Product Sales Department Mayumi Farset ■Reason for award In modern society, women’s health issues are diversifying, and maintaining a balance between body and mind is becoming
increasingly important. YOJOY is in tune with the changes in women’s life stages and encourages daily self-care even before they feel unwell. In addition to disseminating information through digital content, YOJOY provides a variety of self-care products such as body care items and underwear that can be used on sensitive areas, creating an opportunity for women to reflect on themselves. These initiatives encourage improved health awareness, contribute to the realization of well-being, and spread the importance of self-care throughout society. The award recognizes her achievements in developing innovative initiatives that balance women’s bodies and minds, supporting self-care, and contributing to the creation of an environment where women can live a more authentic and healthy life. ■About “YOJOY” Brand Message “I am here to help. I’m happy. ” A femme care brand from Wacoal that was born in October 2023 after an internal project. Based on the concept of regimen (*1), we focus on the importance of daily self-care. We correct women’s fluctuations and support self-care. We offer digital content that checks your current physical and mental state and suggests optimal self-care, as well as items that support self-care. We offer body care items that can be used on sensitive areas (*2) as well as underwear that can be worn according to how you spend your menstrual cycle. (*1) Health care: Paying attention to your lifestyle and trying to improve your health (*2) Sensitive zones: Other than the vagina and mucous membrane areas Official brand site ​ ■International Women’s Day Award Ceremony | About HAPPY WOMAN AWARD 2025 for SDGs
https://prcdn.freetls.fastly.net/release_image/9664/677/9664-677-adeb0a8cda4c37502e815a81a9b0cedf-388×120.png The event was held as part of the “International Women’s Day | HAPPY WOMAN FESTA 2025,” which is sponsored by the HAPPY WOMAN Executive Committee (chairperson: Koichi Ogawa, secretariat: HAPPY WOMAN General Incorporated Association), which aims to “empower women and gender equality,” and this year marks the 9th time. This award recognizes individuals and companies that contribute to women’s empowerment and the promotion of SDGs and takes on the challenge of realizing a sustainable society, and is a program that attracts attention every year. Two categories have been established: the “HAPPY WOMAN Award” for individuals who have contributed to the creation of a sustainable society and whose further success is expected, and the “Women’s Support Brand Award” for companies that have contributed to promoting women’s success by developing products and services that support women.