Bigi Co., Ltd. The visuals of the Spring/Summer 2025 collection have been completely renewed, and the official brand website has also been completely renewed.

【Bigi Co., Ltd.】 The visuals of the 2025 Spring/Summer collection have been completely renewed, and the official brand website has also been completely renewed ​
Bigi Co., Ltd. Press release: March 7, 2025 The visuals of the Spring/Summer 2025 collection have been completely renewed, and the official brand website has also been completely renewed. Fashion brand “FRAPBOIS” has launched its 2025 Spring/Summer collection. In conjunction with the release of the new visual, the official brand website has also been completely revamped.
https://prcdn.freetls.fastly.net/release_image/67899/18/67899-18-4db0b5d3ede03c7c2032d8c70006b523-3000×1172.jpg Developing a collection that expresses playfulness, fun, and nostalgia from the 2025 Spring/Summer theme “Toy Box” BIGI CO., LTD.
(Headquarters: 2-1-4 Aobadai, Meguro-ku, Tokyo 153-8610, President and CEO: Hitoshi Nakano) has released the 2025 Spring/Summer collection with a completely new visual from the brand “FRAPBOIS.” It will be released sequentially from March. In addition, in conjunction with the release of the new visual, the official brand website was completely renewed on Wednesday, March 5, 2025. OFFICIAL WEB
SITE ​ ■2025 Spring/Summer Collection Theme: “TOYBOX”
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https://prcdn.freetls.fastly.net/release_image/67899/18/67899-18-65c4243c48b8e1906aa308288b8e4dc4-1800×2700.jpg 2025 SS COLLECTION ​ Click here for collection look details This season’s FRAPBOIS is a collection inspired by “toy boxes” that is filled with playfulness, fun, and a touch of nostalgia. Nostalgia and a unique sense of playfulness are interwoven into the design, with retro patterns reminiscent of sketches and cutouts, denim processing reminiscent of the 1980s, printing techniques that give the feel of old clothes, and processing that creates a rough feel, while combining bright fluorescent colors with hazushi, creating a well-balanced fusion of sports mix and mode with vintage-feeling materials and playful textiles. Adding a modern essence to a retro mood, FRAPBOIS proposes a unique style that incorporates the sensibilities of a playful adult through light lengths, silhouettes, and the use of pop accessories. The main visual features model Mito Yokota. Along with the new look, a movie has also been released. CREDIT Model｜MITO YOKOTA (LIGHT management) Hair make｜Aya Murakami Photo｜Keisuke Kitamura ■About this brand site renewal The brand’s worldview and image are expressed more clearly through collection looks and movies. The design incorporates the brand colors of green and dots, and while valuing the brand’s uniqueness and playfulness, we have revised the layout, menu structure, and content with the aim of creating a site that is easy to read and understand. Furthermore, we have strengthened our collaboration with the brand’s official online store “Bigi Online Store” to improve accessibility. Through the site, we aim to provide a more comfortable brand experience. [Shop/Online Store Campaign Information] “Limited time 10% OFF campaign” ■ Event period: March 7th (Friday) 10:00 to March 17th (Monday) 9:59 For a limited time, we are holding a campaign where you can purchase new spring 2025 items at 10% off. 10% off the sales price, excluding some products such as sale items and pre-order items! *Sale items and reserved items are not eligible *In addition to the above, there are some products that are not eligible ■About FRAPBOIS The brand started in 2001. A brand that proposes relaxed daily wear based on the concept of “adult clothes that are not immature.” FRAPBOIS | Official Website | https://frapbois.jp/ FRAPBOIS | Official Online Store | https://store.bigi.co.jp/shop/frapbois FRAPBOIS | Instagram | @frapbois_official FRAPBOIS | Facebook |
＠frapbois.official FRAPBOIS | ■About Bigi Co., Ltd. BIGI CO.,LTD (President: Hitoshi Nakano) was founded in July 1970. Planning, manufacturing, and wholesale of clothing brands including L’EQUIPE, ADIEU TRISTESSE, MOGA, and FRAPBOIS. 2-1-4 Aobadai, Meguro-ku, Tokyo 153-8610 ＜URL＞https://www.bigi.co.jp/ ■Contact information regarding this matter Bigi Co., Ltd. FRAPBOIS Division TEL: 03-6681-6316