PUMA Japan Co., Ltd. March release: New product lineup 1. Collaboration with Hello Kitty “PUMA x HELLOello KITTY AND FRIEND”, 2. Fusion of sports and art “PUMA x KIDSUPER” released

[PUMA Japan Co., Ltd.] [March release: New product lineup] 1. Collaboration with Hello Kitty “PUMA x HELLOello KITTY AND FRIEND”, 2. Fusion of sports and art “PUMA x KIDSUPER” released ​
Puma Japan Co., Ltd. Press release: March 10, 2025 [March release: New product lineup] 1. Collaboration with Hello Kitty “PUMA x HELLOello KITTY AND FRIEND”, 2. Fusion of sports and art “PUMA x KIDSUPER” released 3. “PUMA x F1(R),” a special collection that celebrates the 75-year history of F1(R), “SPEEDCAT GO,” a mesh material from Korea that is easy to wear even in summer, and “MOSTRO OG,” which stands out in bright colors. 1. Hello Kitty collaboration “PUMA x HELLOello KITTY AND FRIEND” will be released from March 6th (Thursday)
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-4de93e023c924f19f22f68da067e561a-3758×2475.jpg Introducing the “PUMA x HELLO KITTY AND FRIEND” collaboration collection with “Hello Kitty.” This special collection captures the essence of the 90’s and is inspired by Los Angeles and the vibrant sunsets of the West Coast. The lineup includes items for kids and adults. The pink-based design combines visuals with a watercolor touch and playful illustrations, and features Hello Kitty and her friends riding a kickboard. Apparel features relaxed wear with puff prints, holographic details, and Hello Kitty motifs. Hoodies and T-shirts feature special graphics that combine Puma cats, playful ribbons, and Hello Kitty icons. Activewear includes ribbed tank tops, ribbed flared leggings, and Hello Kitty-print dresses. The shoe collection for KIDS includes models with motifs of Hello Kitty and her friends in pastel tones. “SUEDE XL HK&FR” has a coloring inspired by Hello Kitty. “PALERMO HK & FR” is characterized by watercolor-style panels and a light gradation midsole with My Melody as its motif.
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-2331a4c3c81ae4440f2daabca38f8b1e-742×495.jpg “EASY RIDER HK&FR” has added the essence of Kuromi, with watercolor accents and playful illustrations. In addition, “SUEDE XL” for adults is available in chic black shoes. Enjoy the world of Hello Kitty and her friends to the fullest with this collection. [Release date] Thursday, March 6, 2025 [Product stores] PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Kyoto, PUMA Store Fukuoka, PUMA Official Online Store, PUMA App, some PUMA stores, some Sanrio Shops, Sanrio Online Shop *Some products may differ depending on the store.
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-7441a8623483ac435e8eee84c344e6ac-2227×165.jpg (From left) Product name: SUEDE XL HELLO KITTY Suggested retail price: 16,500 yen (tax included) Product number 402381 Color: 01 Product name: SUEDE XL HK&FR PS Suggested retail price: 9,350 yen (tax included) Product number: 401417 Color: 01 Product name: PALERMO HK&FR PS Suggested retail price: 8,250 yen (tax included) Product number: 401415 Color: 01 Product name: EASY RIDER HK&FR Suggested retail price: 8,800 yen (tax included) Product number: 401411 Color: 01
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-fb714844de4a7764b765c7e7ee580d43-2277×206.jpg (From left) Product name: PUMA x Hello Kitty GRAPHIC BABY TEE Suggested retail price: 5,500 yen (tax included) Product number: 631613 Color: 01/67/87 Product name: PUMA x Hello Kitty GRAPHIC OVER-OVERSIZED HOODIE TR Suggested retail price: 10,450 yen (tax included) Product number: 631614 Color: 29/67/87 Product name: PUMA x Hello Kitty WOVEN MAXI SKIRT Suggested retail price: 12,100 yen (tax included) Product number: 631615 Color: 01/29 Product name: PUMA x Hello Kitty AOP ONESIE Suggested retail price: 13,200 yen (tax included) Product number: 631616 Color: 01 2. PUMA x KIDSUPER, a fusion of sports and art, will be released from Saturday, March 8th
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-0f6b42382ff2707d6b05eb5079548858-3275×2171.jpg Introducing the latest collection “PUMA x KIDSUPER” with the brand “KIDSUPER” created by New York-based artist and designer Colm Dillane. This collection combines bright graphics and unique designs with the functionality of sportswear, incorporating KIDSUPER’s unique artwork, and features Colm Dillane’s signature visuals throughout, making it a collection that symbolizes the fusion of football and street culture. We offer a diverse lineup of items inspired by the world of soccer, including the INDOOR DSTRSD KIDSUPER, which features a vintage finish, and the KING INDOOR KIDSUPER, which features a distinctive faded color and gum sole with excellent grip, as well as football jerseys, shorts, and trousers. This is a unique collection that combines sports and art.
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-c0385da90317a1121e97e1ec779bf7d5-3405×2475.jpg [Release date] Saturday, March 8, 2025 [Product stores] PUMA Store Harajuku Cat Street, PUMA official online store, PUMA app, some stores *Some products available may differ depending on the store. Image
URL: https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-bd272450c2de6eab031814354eb51888-2337×426.jpg (From left) Product name: INDOOR DSTRSD KIDSUPER Suggested retail price: 19,800 yen (tax included) Product number: 402378 Color: 01 Product name: KING INDOOR KIDSUPER Suggested retail price: 26,400 yen (tax included) Product number: 401180 Color: 01 Product name: PUMA x KIDSUPER WINDBREAKER Suggested retail price: 40,700 yen (tax included) Product number: 629509 Color: 18/73 Product name: PUMA x KIDSUPER PANTS Suggested retail price: 25,300 yen (tax included) Product number: 629515 Color: 01/53
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-f9c8f7590f163e59a4658b7270fe76c8-2442×247.jpg (From left) Product name: PUMA x KIDSUPER PROGRESSIVE HOODIE Suggested retail price: 27,500 yen (tax included) Product number: 630932 Color: 62/78/87 Product name: PUMA x KIDSUPER SHIRT Suggested retail price: 22,000 yen (tax included) Product number: 629511 Color: 16/87 Product name: PUMA x KIDSUPER GRAPHIC JERSEY Suggested retail price: 13,200 yen (tax included) Product number: 629512 Color: 16/76 Product name: PUMA x KIDSUPER RINGER TEE Suggested retail price: 9,900 yen (tax included) Product number: 629513 Color: 71/76
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-1a226b164fa9ab8cb7dcd09936ce863c-1640×265.jpg (From left) Product name: PUMA x KIDSUPER SHORTS Suggested retail price: 14,300 yen (tax included) Product number: 629514 Color: 13/78 Product name: PUMA x KIDSUPER BB CAP Suggested retail price: 8,800 yen (tax included) Product number: 026018 Color: 01 Product name: PUMA x KIDSUPER BACKPACK Suggested retail price: 22,000 yen (tax included) Product number: 091213 Color: 01 3. Special collection “PUMA x F1(R) (Formula 1)” celebrating 75 years of F1(R) history will be released from March 10th (Monday)
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-ea322e0cd0774a381ac3bcbc57635de3-3900×1084.jpg Since 2024, we have started developing F1(R) apparel, shoes, and accessories as an official partner of “F1(R)” (Formula 1(R)). This new collection features a special design that celebrates F1(R)’s 75-year history of speed and adrenaline. This collection features items inspired by mid-century motorsport silhouettes, including a woven racing jacket and water-repellent moto jackets and pants, all featuring designs that incorporate F1(R)’s iconic graphics. In addition, PUMA’s representative shoe models such as “INHAILE” and “SUEDE XL” will be released as special editions to commemorate the 75th anniversary of F1(R). This collection from PUMA and F1(R) remasters motorsport tradition and breathes new life into the modern era. Enjoy this special lineup that symbolizes speed and adrenaline.
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-00702b92419ec52d52bc444c49d634fa-2406×242.jpg (From left) Product name: F1 SUEDE XL 75 YRS Suggested retail price: 16,500 yen (tax included) Product number: 308656 Color: 01/02 Product name: F1 INHALE 75 YRS Suggested retail price: 17,600 yen (tax included) Product number: 308843 Color: 01 Product name: F1 racing jacket Suggested retail price: 28,600 yen (tax included) Product number: 631639 Color: 01/05 Product Name: F1 Oversized LS Tee Suggested retail price: 12,100 yen (tax included) Product number: 631642 Color: 01/14
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-f816d947304b1104af29c088453f79b6-2319×256.jpg (From left) Product name: F1 Graphic Ringer Tee Suggested retail price: 8,800 yen (tax included) Product number: 631641 Color: 01/02/14 Product name: F1 T7 Oversized Track pants Suggested retail price: 12,100 yen (tax included) Product number: 630135 Color: 01/11 Product Name: F1 Graphic Full Zip Hoodie Suggested retail price: 15,400 yen (tax included) Product number: 630137 Color: 01/05 Product Name: F1 Racing BB Cap Suggested retail price: 7,150 yen (tax included) Product number: 026345 Color: 01 4. “SPEEDCAT GO”, a mesh material made in Korea that is easy to wear even in summer, will be released from March 15th (Saturday)
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-c5066f393b142aca9bfd5738bb661290-2410×797.jpg SPEEDCAT was born in 1999 and is a lifestyle shoe based on the fire-resistant racing shoes worn by F1(TM) Grand Prix drivers from the 80’s to the 90’s. When it was reprinted in the summer of 2024, marking the 25th anniversary of its release, it immediately attracted support from celebrities and sold out. Inspired by racing silhouettes, the low-profile style continues to evolve through collaborations and limited edition releases, always appealing to new generations. Introducing the new SPEEDCAT GO, which is perfect for summer. This model from Korea is a shoe that combines functionality with a classic design. The upper is made of mesh material, and the shoelace structure further improves breathability. It is lightweight and comfortable to wear, making it comfortable to wear even in hot weather. [Release date] Saturday, March 15, 2025 [Product stores] PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Kyoto, PUMA Store Fukuoka PUMA Official Online Store, PUMA App, some stores *Some products available may differ depending on the store.
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-bf6e04f1284d4a6528bf0cb890f8918d-1416×678.jpg Product name: SPEEDCAT GO WNS Suggested retail price: 13,200 yen (tax included) Product number: 403589 Color: 01/02 5. “MOSTRO OG” with bright colors is now on sale
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-b26b91b39883d982b269e0ee8972e721-1856×1242.jpg Introducing “MOSTRO OG,” which adds bright colors to the trendy Y2K design. Introduced in 1999, MOSTRO has carved its name in the history of streetwear with its innovative looks and design, as the name “MOSTRO” means “monster” in Italian. Inspired by two different worlds: the sprinter’s spikes of the 1960s and the relaxed surf shoes of the 1980s, this hybrid style has been gaining attention ever since. MOSTRO OG is available in two colors: green and blue. The upper is made from a delicate mesh material with black accents and a white PUMA Cat logo on the Formstrip and heel. This collection, which condenses the essence of MOSTRO, has evolved into a new era while inheriting the sculptural form, low profile, and avant-garde spiked sole. [Release date] On sale from Saturday, March 1, 2025 [Product stores] PUMA official online store, PUMA app, some stores *Some products available may differ depending on the store.
https://prcdn.freetls.fastly.net/release_image/10697/247/10697-247-01b98dd4c3d388d272498626a67e1364-1168×591.jpg Product name: MOSTRO OG Suggested retail price: 15,400 yen (tax included) Product number: 397330 Color: 03/09 [Reader inquiries] PUMA Customer Service Tel: 0120-125-150