Korean fashion brand “viva studio” has announced a design collaboration item with actor Kohei Higuchi. Advance reservations will begin on March 10th (Monday) ahead of the 2025 spring/summer season release.

Korean fashion brand “viva studio” has announced a design
collaboration item with actor Kohei Higuchi. Advance reservations will begin on March 10th (Monday) ahead of the 2025 spring/summer season release. ​
S-mode Art Co., Ltd. Press release: March 10, 2025 Korean fashion brand “viva studio” has announced a design collaboration item with actor Kohei Higuchi. Advance reservations will begin on March 10th (Monday) ahead of the 2025 spring/summer season release. The Korean fashion brand “viva studio”, which continues to be loved by Korean artists, will announce a new collection for the 2025 spring/summer season with the rapidly rising actor Kohei Higuchi as a collaborator. This collection, which he himself was involved in from the design stage and paid attention to every detail, catches trends and pursues a unisex, borderless design. The item lineup that blends in naturally with everyday life in spring and summer, almost like a uniform, consists of three items: a T-shirt with a motif of Kohei Higuchi’s beloved cat Momo-chan, a set that is both relaxed and stylish, and a simple and practical carabiner.
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-ce36e483c2af8dedd444ca90f53c7889-2025×2700.jpg viva studio×Kohei Higuchi Advance reservations will be accepted at the viva studio official online store from March 10th (Monday) to March 18th (Tuesday), 2025, and when it goes on sale to the general public, it will be sold at ZOZOTOWN in addition to the official online store. ■viva studio×Kohei Higuchi Special page: https://vivastudio.jp/
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-ed3bbf23cb9adb69e9a9b730d4ba9df3-1080×1080.jpg viva studio×Kohei Higuchi Comment from Kohei Higuchi “I’m really happy to have collaborated with viva studio. For this collection, I carefully created each item that I would love to wear. I’m happy if the items, which pay close attention to design, silhouette, and detail, blend into your everyday life and create special moments. Please enjoy fashion with me through this collection!”
《vivastudio×Kohei Higuchi》Item lineup
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-703b3d3e0cddd444496b2105bb0ee5a6-1080×1920.jpg FREE CAT T-SHIRT《vivastudio×K.H》 FREE CAT T-SHIRT《vivastudio×K.H》 Cat T-shirt filled with freedom and playfulness ￥9,900 (tax included) A piece that adds a sense of fun to a minimalist design. This versatile item is accented with a graphic print of a freely running cat based on Kohei Higuchi’s beloved cat Momo-chan, and can be worn alone or as an inner layer for a jacket or shirt. In addition to the moderately relaxed feel and sophisticated silhouette, the heavy and sturdy fabric gives you a feeling of satisfaction every time you wear it. A long-lasting item that can be used in all seasons.
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-cc99456cfccd77a03b719f1f66568085-1200×1200.jpg FREE CAT T-SHIRT《vivastudio×K.H》
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-8f0afa11898f3ac2fe24ee0f90052410-1200×1200.jpg FREE CAT T-SHIRT《vivastudio×K.H》
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-2011228e6533d4b0a75bd2f5b5ee6b77-1080×1350.png WAFFLE PIPING HALF ZIP TOPS×BOTTOMS《vivastudio×K.H》 WAFFLE PIPING HALF ZIP TOPS×BOTTOMS《vivastudio×K.H》 Uniform setup that blends into everyday life. Tops ¥13,200 (tax included) Bottoms ¥16,500 (tax included) Half-zip tops with an urban edge and bottoms with a beautifully calculated silhouette. Although it is simple, we pay close attention to detail and have a piping design that tightens up your style. It creates a sophisticated impression even when worn alone, and when worn as a set, it creates a more complete fashion style. Made of waffle fabric that feels comfortable to the touch, this item is sure to become a staple in your wardrobe this spring and summer. Image
URL: https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-3fa5a02049eafeb684a783f78bb53745-1200×1200.jpg PIPING HALF ZIP TOPS《vivastudio×K.H》 PIPING HALF ZIP TOPS Half-zip tops that allow for a variety of styles. ¥13,200 (tax included) A half-zip top featuring a minimalist design and well-thought
silhouette. The piping detail adds a subtle accent and creates an urban style. There is a drawcord at the hem for browsing, Image
URL: https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-4bb62b46afde44f178ca4eb6fbf0d075-1080×1080.png PIPING HALF ZIP BOTTOMS《vivastudio×K.H》 PIPING HALF ZIP BOTTOMS Simple yet well thought out silhouette bottoms. ¥16,500 (tax included) The piping details add just the right accent to the straight silhouette that makes your legs look beautiful. The back pocket has a graphic print of a freely running cat based on Kohei Higuchi’s beloved cat Momo-chan, giving the back a playful look. The hem has a drawcord that allows browsing, and the waist can also be adjusted with a cord. A piece that allows you to freely arrange the silhouette and expand your styling options.
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-247e553248375bb3329e6e46aaddf2e4-1080×1350.png LEATHER METAL CARABINER 《vivastudio×K.H》 LEATHER METAL CARABINER 《vivastudio×K.H》 Carabiner with minimal beauty and practicality ￥6,600 (tax included) A carabiner with a sophisticated design that combines leather and metal with a streamlined form. Add an edge to your style by simply attaching it to your bag or belt loop. An item that combines practicality and design, and can be incorporated like an accessory. Because it is simple, it is one that you can use for a long time. About the release period Pre-sale period: March 10, 2025 (Monday) to March 18, 2025 (Tuesday) 23:59 General release date: Scheduled for May 2025 Pre-sale limited benefits 1. For all those who purchased over 11,000 yen (tax included) during the advance period We will give you a collection book with an autograph and a message printed by Kohei Higuchi using unreleased cuts. 2. 《Limited advance period》Complete set sale with original bag Everyone who purchases the complete set will receive a viva studio original novelty bag as a gift. 3. 《Limited advance period》2BUY10% OFF Applies to all customers and all products purchased during the advance period. Don’t miss out on this great deal! ■viva studio BRAND CONCEPT vivastudio since 2008 The slogan “CORPORATE ROCK AND ROLL” A popular brand from Korea that started as the main concept. We are committed to sophisticated designs and high-quality materials every year. It is a brand that is attracting attention. While maintaining the main concept since the establishment of the brand, Create what the times demand, We have established a brand identity. In addition, we are committed to the quality of our products and provide value in clothes that can be worn for a long time. ■Kohei Higuchi Profile
https://prcdn.freetls.fastly.net/release_image/38322/146/38322-146-3a544bef15c1f5dfda710101f5db3162-1500×1932.jpg Kouhei Higuchi…Born on November 30, 2000. Born in Hyogo Prefecture. Type B. His main appearances include dramas such as “Taikan Forecast”, “Maybe I Can Hear Love”, and the movie “Reminiscence Journey Re-enact”. Currently appearing in the drama “Divorce Lawyer Spider: Lies and Betrayal” (Nippon Television). The movie “Nemurbaka” will be released on March 20th. ■viva studio official online store/official SNS account • Official online store:
https://vivastudio.jp/ • Instagram:
https://www.instagram.com/vivastudio_jp_official/ • X:
https://x.com/vivastudio_jp_official •
TikTok:https://www.tiktok.com/@@vivastudio.japan • LINE:
https://lin.ee/o1ITwvx