Mash Holdings Co., Ltd. Sesame Street Market Gorgeous spring collection “HOPPIN’ SPRING”. Adorable lineup packed with colorful spring vibes

[Mash Holdings Co., Ltd.] [Sesame Street Market] Gorgeous spring collection “HOPPIN’ SPRING”. A lovely lineup packed with colorful spring vibes ​
Mash Holdings Co., Ltd. Press release: March 10, 2025 [Sesame Street Market] Gorgeous spring collection “HOPPIN’ SPRING”. A lovely lineup packed with colorful spring vibes (starting Saturday, March 15th) A wealth of pastel and Easter items are now available to add color to the warm spring season At Sesame Street Market, the world’s only official Sesame Street store that combines product sales, cafes, and workshops, developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), the first spring collection items with the theme of “HOPPIN’ SPRING” will be available from March 15, 2025 (Saturday), and the second collection will be available from April 3, 2025 (Thursday) at Sesame Street Market. It will be sold at Ikebukuro Sunshine City store, Urban Dock LaLaport Toyosu store and official online store. *Cafe menu will be on sale from Friday, March 21, 2025
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-757cfa12fb61604206f5fba12a8a62de-3840×2160.jpg The spring collection theme is “HOPPIN’ SPRING”. This collection has a rich lineup divided into two stages. The key colors for the first series are pastel colors that evoke the arrival of beautiful spring, and the popular stuffed animals include Elmo and Cookie Monster, as well as Abby’s colored stuffed animals. The lineup also includes canvas bags, PVC pouches, and other refreshing and soft items. In the second edition, a new version of the stuffed bunny costume that became a symbol of Sesame Street Market’s Easter event, which was popular last year, will be released to cutely celebrate the arrival of spring. Furthermore, at the cafe, character donuts that are popular on the regular menu will appear in the form of rabbits, as well as
pastel-colored shakes. Introducing an uplifting cafe menu that is perfect for the start of an exciting new season. Welcome the warm season of spring with Sesame Street characters. ・First product lineup 〈[Limited quantity] HOPPIN’ SPRING stuffed toy series〉 The popular stuffed animal, a standard product, is now available in gentle pastel colors that herald the coming of spring. In this collection, in addition to the always popular Elmo and Cookie Monster, Abby, the first in the colored stuffed toy series, will be added. This lineup is reminiscent of warm spring, which is a little different from the usual vivid colors. *Available only in S size and limited quantity. Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-d1350381f758fa050c5c8cc38f8f6ae2-3900×2600.jpg (Left) Pastel Elmo stuffed toy ¥4,290 Elmo has transformed into a pastel orange, as if enveloped in the warm sun that heralds the arrival of spring. The one-tone vitamin color matches the soft texture. (Right) Pastel Cookie Monster stuffed toy ¥4,290 Cookie Monster transformed into pastel blue. The fresh and vibrant coloring makes it perfect for carrying around as well as displaying as an interior decoration. (Center) Pastel Abby stuffed toy ¥4,290 Abby, a new member of the colored stuffed toy series, has been transformed into a gentle pastel pink, like cherry blossoms in full bloom in spring. The cute expression that will make you smile is also a highlight.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-64a1b6cecb02d39f65ea353092a38564-3900×2600.jpg Pastel canvas mini bag ¥2,600 (From left) Yellow, blue, pink A canvas bag with a pop pastel color scheme and a simple line drawing design that is easy to match. It has a wide gusset, so it has a large capacity, contrary to its compact appearance. Recommended for lunch, a walk, or a short outing.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-ce46bcf7eff28ba44b76463dfa25c6a6-3900×2600.jpg Pastel PVC pouch ¥2,310 (From left) Pink, yellow, blue The PVC pouch is the perfect size for storing small items and sweets, and features a contrasting color combination on the zipper slider and handle element, as well as a large line drawing of a character printed on it. It has a matte texture that repels water and makes dirt less noticeable, so it can be used regardless of the scene or location.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-a0e576e820d8f6dac56cd27cc1526b93-3877×2584.jpg Pastel acrylic keychain ¥1,870 (Clockwise from left) Abby and Zoe, Elmo and Cookie Monster, Ernie and Bert Acrylic key chains with pastel-colored Sesame Street characters on a pastel-colored
background. The chain parts are also mixed with pastel colors, and the swaying parts have an outstanding presence. It can be used for a wide variety of purposes, such as attaching it to a key as a key charm, or attaching it to a pouch or bag.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-db9f69b8426e50d65980cffdc9c4b2a8-3877×2584.jpg pastel postcard ¥242 (From left) Yellow, pink, blue An eye-catching postcard with a pastel color scheme and lined-up characters. In the upcoming period when the environment is changing a lot, it is recommended to accompany gifts given at milestones, or to display in the interior of your room or around your desk.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-638040daed9fdc1a10003d6c01634739-3148×2099.jpg pastel sticker ¥440 (From left) Blue, pink, yellow These cute stickers feature a gorgeous pastel color scheme and the appearance of paired characters side by side. We also recommend attaching it to gadget items such as computers and smartphones, or adding it to gifts. ・Second product lineup
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https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-f7429a8374ce88a7819b2d0cbd4151ff-3900×2600.jpg Easter stuffed animal costume ¥3,520 A stuffed animal costume that allows Sesame Street friends to transform into the Easter bunny. A set of pumpkin pants made of fluffy material with rabbit ears and a tail, so you can enjoy her adorable figure from any angle. The new version of the costume, which was popular last year, has a soft yellow color overall that adds a gentle impression, and the longer ears have bones, so you can play with them with floppy ears if you like. The fit varies depending on the character, but it is compatible with all S size stuffed animals currently on sale. *The stuffed toy itself is sold separately. (S size plush characters: Elmo, Cookie Monster, Big Bird, Ernie, Bert, Abby, Oscar, Julia, Grover, Zoe, Rosita, Count) Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-c5b0915487519b112feb6db7f94718ef-3817×2544.jpg Plastic keychain 1,980 Left) Abby Right) Zoe A key chain with a crisp color and outstanding presence. The characters are designed with great detail, and the vivid colors of the characters stand out despite the simple parts. Recommended as a focal point for bags and pouches.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-eb087320a5b7c1a342be263d97b83a14-3691×2461.jpg easter sticker ¥440 (Clockwise from left) Zoe, Cookie Monster, Abby, Elmo Cute stickers with each person wearing rabbit ears and having fun. We recommend sticking it on your computer or notebook, or putting it in your smartphone case. ・Cafe menu lineup
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-99dc52f4606631a3618424224e008889-3900×2600.jpg 8 types in total / ¥640 each The Easter-style character donuts with chocolate bunny ears are back for the second time since last year, and the donuts look adorable with the ears on. This year, there are 8 types: Elmo, Cookie Monster, Big Bird, Ernie, Bert, Abby, Oscar, and Count Count. Celebrate Easter with your Sesame Street friends.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-bbcaead9c74aaec85fcf7ca99c4b6893-3662×2441.jpg Set of 6 donuts ¥3,180 A great value donut set that includes 4 bunny character donuts and 2 regular donuts. The sight of the bunny donuts gathered together makes me feel excited as it looks like the Sesame Street friends are enjoying spring. *You can choose your favorite flavor for each donut.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-b414990d85fc546a1debbacebe905f07-3662×2441.jpg Set of 3 donuts ¥1,680 A great value donut set that includes 2 bunny character donuts and 1 regular donut. It’s the perfect size not only for home use, but also as a souvenir. This set box is sure to captivate your heart the moment you open the lid of the box to see a collection of character donuts shaped like adorable rabbits. *You can choose your favorite flavor for each donut.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-723f8f5a3f794cac45fa6e94b37fe1cb-3900×2600.jpg HOPPIN’ SPRING shake ¥950 Spring-like pastel-colored shakes are now available in three flavors. (Center of photo) Strawberry flavor (pastel pink) The refreshing sweetness of strawberries and the taste of milk are a perfect match. The spring-like appearance, which resembles cherry blossoms in full bloom, is also a key point. (Photo right) Vanilla flavor (pastel blue) You can fully enjoy the elegant vanilla scent that wafts through your nose and the rich milkiness that you wouldn’t expect from its blue appearance. (Left photo) Banana flavor (pastel yellow) A satisfying dish with the rich aroma and taste of ripe bananas. Colorful sprinkles sprinkled on the whipped cream add an accent to the look and taste.
https://prcdn.freetls.fastly.net/release_image/18505/3186/18505-3186-7f0e1d5cc280e4db348b4b32ace284f5-3662×2441.jpg HOPPIN’ SPRING character latte ¥650 *S size only A character latte with a limited time design that is always popular. It depicts Elmo and Cookie Monster wearing rabbit ears enjoying an egg hunt held at Easter, and also features the HOPPIN’ SPRING logo. Both iced and hot versions are available. *All prices listed include tax. ■ Release date: First part: ・Store Saturday, March 15, 2025 ・Official Online Store March 15, 2025 (Sat) 12:00 (noon) Second edition: ・Store Thursday, April 3, 2025 ・Official Online Store April 3, 2025 (Thursday) 12:00 (noon) Cafe menu: Friday, March 21, 2025 (Cafe menu is only sold in stores.) ■Store location: Sesame Street Market Ikebukuro Sunshine City Store 3-1 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Sunshine City Specialty Store Alpa 1st Floor Sesame Street Market Urban Dock LaLaport Toyosu Store 2-4-9 Toyosu, Koto-ku, Tokyo 135-0061 Urban Dock LaLaport Toyosu Southport 1st floor Lot number 1791 ■Official online store HOPPIN’ SPRING product list (released at 12:00 on Monday, March 10, 2025)
https://sesamestreetmarket.jp/Form/Product/ProductList.aspx?shop=0&pgi=SE250310pastel&plan=SE250310pastel About “Sesame Street Market” SESAME STREET MARKET ー Discover Sesame Street World Sesame Street Market is the world’s only official store of Sesame Street, which is composed of three business categories: cafe, merchandise store, and workshop.It is a space where you can discover and notice the unknown world and things you don’t normally come into contact with through “Sesame Street”. We offer a place where you can relax in a cafe, enjoy shopping, develop your senses while having fun, and put a smile on everyone’s face. — — About “Mash Style Lab Co., Ltd.” Based on the corporate philosophy of “making our ideas into reality and bringing happiness to people,” we are responsible for the fashion business of the Mash Group, which operates a wide range of businesses, including fashion, beauty, food, design, and real estate. Established in 1998 as a graphic design company, entered the fashion business in 2005. We operate a total of 20 brands, including the fashion brand “SNIDEL” and the room wear brand “gelato pique,” not only in Japan but also around the world, mainly in Asia but also in the United States. Everyone doesn’t have to wear the same clothes. You should wear something that makes you smile, not for someone else, but for yourself. With this in mind, brands with distinct personalities are being born one after another based on a clear concept. URL: https://www.ms-lab.com/ ・About “Sesame Street” Sesame Street is a pioneering educational program for children that was created in 1969 and is currently available in more than 150 countries and regions. Created by Joan Ganz Cooney and Lloyd Morissette during the civil rights movement, this show is set in a bustling cityscape and uses music, cute puppets, and animation to convey messages of compassion, kindness, and inclusion, as well as the basic academic skills needed for preschoolers. Featuring adorable characters such as Elmo, Cookie Monster, Big Bird, and Oscar, it is highly acclaimed around the world as a model of content for young children through carefully researched educational content that fosters literacy, numeracy, social skills, and cultural understanding. Sesame Street is produced by Sesame Workshop, an international nonprofit organization. ・About “Sesame Workshop” Sesame Workshop is a non-profit organization that develops various activities around the world, including “Sesame Street.” For over 50 years, we have combined education, media, and research to create enjoyable experiences that enrich the mind and sensibilities. With the philosophy of helping all children grow up to be smart, strong, and kind, we deliver
high-quality education in more than 150 countries and regions through characters, programs, and community outreach activities that are loved by generations. HP: , We also provide information on Instagram, X, Facebook, and TikTok.