HiKESHi SPiRiT OTO-GUMI Opens on March 20th (Thursday/Holiday)

HiKESHi SPiRiT OTO-GUMI Opens on March 20th (Thursday/Holiday) ​
RS Co., Ltd. Press release: March 10, 2025 HiKESHi SPiRiT OTO-GUMI Opens on March 20th (Thursday/Holiday) HiKESHi SPiRiT OTO-GUMI Opens on March 20th (Thursday, holiday). On March 20, 2025 (Thursday, holiday, vernal equinox day), a new concept shop “HiKESHi SPiRiT OTO-GUMI” will open. The new store is located a 30-second walk from the current store in Asakusa, and while taking the form of a cafe, it will also feature a new product line called “Otogumi.” We offer takeout drinks such as “coffee” and “matcha latte”, and we also have a lineup of bags and accessories that can be customized with embroidered patches, as well as goods to enjoy your coffee life. You can enjoy a new view of the world of fire
extinguishers. The theme of the new store is “sound.” The store name “HiKESHi SPiRiT OTO-GUMI” reflects our desire to create an entertainment space in Asakusa where you can experience “sound” with all five senses. The name “Oto-gumi” comes from the Edo period firefighting organization “Iroha 47-gumi” (later 48-gumi). If a hypothetical group existed in 2025, what kind of group would you like to be in?The theme of “Oto-gumi” was born from this idea. The brand color is “red”, which symbolizes Japanese shrines and the national flag. The interior of the store and its merchandise are also decorated with vermilion, welcoming you in a space that combines tradition and modernity. In addition, as a new initiative, we also offer drinks such as “coffee” and “matcha latte.” We would be happy if we could add the essence of being a fire extinguisher to your time in Asakusa. The cherry blossoms may also start blooming around the time of opening. Please come and enjoy the cherry blossom viewing. Fire extinguisher director Toshihiro Sato
https://prcdn.freetls.fastly.net/release_image/158583/2/158583-2-eff6847e8d0f0ea1e2c1f5c441b98cd8-1080×1440.jpg Opening date: March 20, 2025 ≪Store Overview≫ HiKESHi SPiRiT OTO-GUMI Address: 1-2-9 Asakusa, Taito-ku, Tokyo Opening date: March 20, 2025 Business hours: 10:00-18:00 Closed days: Same as the building Service: Takeout [Official Instagram]: @otogumi_hikeshi About HiKESHi SPiRiT We are developing the fashion brand “HiKESHi SPiRiT”. “Japanese style” and “Japanese spirit” We would like to convey that “Iki” refers to the expressions unique to Japan, and that valuing “Japanese” is the “spirit” of Japan. To all the people I meet through the brand Firefighter Spirit. Our mission is to learn the “Japanese style” and “Japanese spirit” from the past, capture the present, and connect it to the future. ・Company name: RS Co., Ltd. ・Representative: President and CEO Toshihiro Sato ・Location: 1-2-12 Asakusa, Taito-ku, Tokyo ・Official website: https://hikeshispirit.com/ [Official Instagram]: @hikeshi_spirit_jp