Ferragamo’s new icon bag “New Ferragamo Soft Bag” is now available

Introducing Ferragamo’s new icon bag “New Ferragamo Soft Bag” ​
Ferragamo Japan Co., Ltd. Press release: March 10, 2025 Ferragamo’s new icon bag “New Ferragamo Soft Bag” is now available
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-c85143cdf9cdc385562bd10f9269c989-627×311.jpg “The New Ferragamo Soft-Bag,” which was rebuilt by creative director Maximilian Davies and inspired by archive designs, was born as an iconic accessory for spring/summer 2025. This bag has a perfect balance between volume and softness, fluidity and structure, and shines beautifully in the interweaving of light and shadow. The rounded shape and pleated sides highlight the leather surface like a sculpture, creating a beautiful, supple, flowing form.
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-835783b3dabb597fd69b20c892b7f756-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-41689eb8ab19dd50a99f4b5e9d72c65e-1080×1350.jpg The metal earring detail connects to two hooks, emphasizing the curled silhouette and adding volume to the bag. It can be used according to the occasion, and comes with a shoulder strap, and the double handle can be folded inward to be used as a pouch. The softness of the bag is further enhanced by the material. Nappa leather with a moderate sheen and suede with a velvety feel embody superior craftsmanship, highlighting design and innovation. Available in two sizes and in a color palette of black, concrete gray and pink, reflecting the colors of the summer collection.
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-fc13b33b2fe01e5c423ee22484b4a853-1946×2600.jpg Pink (S) 319,000 yen
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-daefec072e76d44786015e1bfd8fb0c7-1946×2600.jpg Concrete gray (S) 319,000 yen
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-e813fe9c5b4898ccafaa4d024c3eb3f3-1946×2600.jpg Black (S) 319,000 yen
https://prcdn.freetls.fastly.net/release_image/90078/22/90078-22-40bbab0af14d2e317826f1807670517d-1946×2600.jpg Black (M) 396,000 Available at Ferragamo boutiques and official online store. FERRAGAMO Official Online Store: Ferragamo | Official Online Store (ferragamo.com)