“Showing the future of recovery” Sashiko sweatshirts created by [Sashiko Gals], which are attracting attention from all over the world, will be on sale from March 15th (Saturday) at KUON Flagship Store
MOONSHOT Co., Ltd. Press release: March 11, 2025 “Showing the future of recovery” Sashiko sweatshirts created by Sashiko Gals, which are attracting attention from all over the world, will go on sale from March 15th (Saturday) at KUON Flagship Store It has been 14 years since the Great East Japan Earthquake and 1 year since the start of Sashiko Gals. Please look forward to our new initiatives!
https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-46f573da42a2ed71a3866202a9a01b26-1748×1240.jpg MOONSHOT Co., Ltd. (location: Taito-ku, Tokyo, representative: Arata Fujiwara) will begin a new initiative for the “SASHIKO GALS” project, which was launched as part of recovery support for the Great East Japan Earthquake. [Quon] started the brand in 2016, and while incorporating the history and culture of old clothes and cloth that exist all over the world, it is not bound by that framework and pursues a simple coolness that will not change over time. The flagship store, which opened in 2020, is visited by many people not only from Japan but also from overseas every day. Otsuchi Sashiko Project by women in their 40s to 80s who were victims of the Great East Japan Earthquake. In 2024, 13 years after the earthquake, the [Sashiko Gals] project started anew with the support of Quon (operating company MOONSHOT Co., Ltd.). Currently, the sneakers and stuffed animals made by them using the traditional Japanese technique of sashiko are attracting a lot of attention from all over the world. In particular, there are dozens of people waiting to order the sneakers, which have a lot of passionate fans.
https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-221fb20d1cef1946d14f63431837a5d0-3900×3900.jpg Upcycle customers’ sneakers, stuffed animals, etc. [Sashiko Gals]
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https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-d6aea41dac10939dae5c289964825a22-2025×2700.jpg One year after the launch of Sashiko Gals, the collaborative line [KUON Atelier by SG] between [KUON] and [Sashiko Gals] has finally started. We have prepared a sweat series with the theme of “expanding the possibilities of sashiko”, one of the goals of [Sashiko Gals]. Both of these items are based on “tradition,” but the reason why I chose to make them pop and cute this time is because I believe that “pop culture,” which symbolizes Japan today, will one day become a Japanese tradition. A pair of sneakers, which are custom-made by a skilled sashiko craftsman for about 30 hours, can cost over 200,000 yen, but we want to deliver this item to the many people who have supported us in the past. With this in mind, the price is affordable. High school students from the Sashiko Gals, who teach sashiko to the next generation of sashiko artists, also participated in the photo shoot.
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https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-be93161b0048be8055a34aa68396d41d-2025×2700.jpg Everything is made by hand and each piece is one of a kind. For that reason, I wasn’t able to make many, but I would be happy if you could take this opportunity to get your hands on one.
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https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-4b4568931a5aa10e599526da18cc2c28-1365×2048.jpg [Sales information] by SG Sweatshirt: 17,600 yen (tax included) by SG Sweatpants: 18,700 (tax included) by SG Hoodie: 19,800 yen (tax included) [Sales store] ・KUON Flagship Store 2-15-10 Jingumae, Shibuya-ku, Tokyo March 15th (Sat) 12:00 ・KUON Online Store March 15th (Sat) 20:00 *As we share inventory with the store, please forgive us if it is sold out
https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-64f57c830de49ca9c5c7288083588e50-2220×503.jpg SASHIKO GALS It was launched on March 11, 2024, 13 years after the Great East Japan Earthquake, with the aim of [illustrating the future of recovery and drawing a new future for Japan]. A project by 15 women ranging in age from their 40s to 80s who have continued to practice “Sashiko”, a traditional Japanese technique and culture, since the earthquake. With the aims of “expanding the possibilities of sashiko”, “showing the future of recovery”, and “creating industry in the region”, sneakers and stuffed animals that overturn the traditional image of sashiko are attracting a lot of attention both domestically and internationally. WEBSITE:
https://kuon.tokyo/ja/pages/sashiko-gals-project Instagram:
https://www.instagram.com/sashiko_gals/
https://prcdn.freetls.fastly.net/release_image/65503/10/65503-10-aa2832eb4218ef72c20451f2d8997f81-2706×1062.png KUON Established for the 2016 spring/summer season. Available at our directly managed store in Jingumae, Shibuya Ward, as well as 20 select shops in Japan and 20 overseas. Since winning the Tokyo Fashion Award in 2018, she has continued to present collections in Paris and New York. Sustainable manufacturing that uses “Japonisme” design and traditional Japanese materials and techniques such as BORO, sashiko, indigo dyeing, and mud dyeing in a modern manner is also attracting attention. WEBSITE: https://kuon.tokyo Instagram:
https://www.instagram.com/kuon_tokyo_official KUON Flagship Store / 03-6804-2483 / store@kuon.tokyo
