Yamato Co., Ltd. New visual for spring 2025 released

【Yamato Co., Ltd.】 New visual for spring 2025 released ​
Yamato Co., Ltd. Press release: March 11, 2025 New visual for spring 2025 released We offer a set of jackets and pants using fabric from the pants specialty brand “NEAT”/Select rush baskets made in Okayama and Kurashiki Y. & SONS, a men’s kimono brand developed by Yamato Co., Ltd., has announced a new collection for spring 2025. We will release the season visual in advance.
https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-6a916d7a2fafee82df5a02479275683e-1000×1501.jpg Y. & SONS is a brand that continues to pursue the fusion of tradition and innovation based on the concept of “Kimono Tailor.” Through collaboration with craftsmen and production areas across the country, we are expanding the possibilities of kimono by incorporating new materials and techniques. Y. & SONS collection ​ Features of the Spring 2025 collection This spring collection features a lineup of items typical of Y. & SONS, which is particular about its materials.
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https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-5670f7afb27fc212b2858f5a8c87945a-1000×1500.jpg Katakai production area, Niigata Prefecture – “Kobaiori” with bold pattern dyeing. A breathable fabric made from a combination of cotton and linen. Thick cotton threads are woven into a checkered pattern to reduce the surface area that comes in contact with the skin, creating a comfortable fit. The fabric is dyed with a pine bark rhombus pattern hand-crafted by craftsmen, and the color scheme is expressed with shades of indigo and pine smoke dyeing. We offer bold yet chic kimonos and haori. In addition, new silk materials are produced in Tokamachi, Niigata Prefecture, and Yonezawa, Yamagata Prefecture. In addition, wool materials from Bishu, Gifu Prefecture, and kimonos and haori made in collaboration with Graphpaper will be available in new fabrics and colors to match the season. As a new initiative for this season, we have collaborated with NEAT, a Japanese brand specializing in pants, to propose a set-up style in which the jacket and pants are made of the same fabric. Pay attention to the handicrafts of Okayama and Kurashiki We also have a full lineup of styling items that are a hallmark of the brand. Continuing from last year, the haori strings and bags made from leftover threads and fabrics created during the kimono manufacturing process each have a unique look. We will also be offering a selection of baskets made from rushes, such as “Ikago” and “Bottle Baskets,” made by Sunami Toru Shoten in Kurashiki, Okayama Prefecture. Each item is handmade and features a size and design that is easy to use depending on your daily life. Pick Up Y. & SONS×NEAT setup style
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https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-2c8fcbaa57c75636c4961fe5bd3d20ad-1000×1500.jpg Haori:Y. & SONS × NEAT / 140’s Wool Stretch Pinstripe / NAVY 90,200 yen Pants:NEAT / 140’s Wool Stretch Pinstripe / STANDARD / NAVY 52,800 yen ◎Scheduled to be released in early May About “NEAT” NEAT is a Japanese pants brand that started in the fall/winter of 2015. All NEAT pants have an in-tuck design with the tucks around the waist facing inward. We feel that NEAT’s pants have something in common with hakama in Japanese clothing, and from this season we will be selecting NEAT’s “STANDARD TYPE” pants. The silhouette is somewhere between wide and tapered, and its clean and elegant appearance goes well with a haori. We make jackets made of the same material as pants and propose set-up styles. The fabric used is a stretch material made from ultra-fine wool and polyurethane, and is characterized by its softness and smoothness. Toru Sunami Shoten’s baskets and bottle baskets Founded in 1886, Toru Sunami Shoten began manufacturing mats in Kurashiki City, Okayama Prefecture. In Kurashiki, the birthplace of Hanagoza, rush farming and the rush product industry were flourishing, and now production is centered around Ikago, rush baskets. Image
URL: https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-9338e99b755c801a742ce74fbb4084e4-1000×1500.jpg Toru Sunami Shoten / Ikago / Leather wrapped / Medium 15,400 yen
https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-e0e7a7a65c81a4dd50189a96e0990881-1000×1500.jpg Toru Sunami Shoten / Ikago / Leather wrapped / Small 13,200 yen Ikago were originally called “Yamikago” and are said to have been used as shopping baskets on the black market after the war. Black baskets were found in every region and were made using locally available materials. It is said that in Kurashiki, when rush products were manufactured, people used to twist the parts of rushes that were discarded into ropes and weave them as part-time jobs.
https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-fc28b848042832a3d71e163fb1069519-1000×1500.jpg Toru Sunami Shoten / Bottle basket / Large 2,640 yen
https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-6319f3d0994dfccfe765b5695f34d47b-1000×1500.jpg Toru Sunami Shoten / Bottle basket / Small 2,200 yen The bottle basket is just the right size to hold a 1-sho bottle of sake or a 720ml 4-go bottle. Recommended for storing wine bottles etc. It can also be used as a basket for potluck parties or when gifting alcoholic beverages. 【Toru Sunami Shoten POPUP】 During the POPUP period, we will display and sell baskets of various sizes and shapes, as well as trivets, with a focus on “Ikago” and “Bottle Baskets,” where you can feel Kurashiki’s traditional handicrafts. Venue/Duration Y. & SONS Kanda / March 29th (Sat) – April 13th (Sun) 2-17-2 Sotokanda, Chiyoda-ku, Tokyo 11:00-19:00 Y. & SONS Kyoto / April 15th (Tuesday) – April 27th (Sunday) Shinpukan 1F, 586-2 Banomachi, Karasuma-dori Anekoji, Nakagyo-ku, Kyoto 11:00-20:00 Product lineup
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https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-68dc4a0bffc4e4927593a1fb8a4099ff-1000×1501.jpg (Left) Kimono: Katagai Shibori / Shichisan / Indigo dyeing 88,000 yen Haori: MITSUBOSHI / Super140s Wool / NAVY 88,000 yen Obi: Katakai square obi / single line, plain / yarn-dyed ink 33,000 yen ◎Kimono sales start on Saturday, March 29 (Right) Kimono: Katagai Shibori / Nanazo Aya / Pine smoke dyeing 88,000 yen Haori: Katagai cotton linen red plum / pattern dyeing pine bark diamond / pine smoke dyeing 88,000 yen Obi: Hakata square obi / Luo / SKY GRAY 55,000 yen ◎Kimonos and haori will be on sale from March 29th (Sat)
https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-f1d587f13288c80b0ff0f227243d6ae3-1000×1500.jpg Kimono: Tokamachi Tsumugi / Takeda Ryo / BEIGE 115,500 yen Obi: Hakata square obi / herringbone x Yasura stripe / BLACK x WHITE 49,500 yen
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https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-2709b4551444b0caddae02684406fb6a-1000×1501.jpg Y. & SONS×Graphpaper / Silk Noil Viscose / BLACK・BEIGE Kimono: 79,200 yen Haori: 73,700 yen ◎Kimono/haori sales start on Saturday, March 22
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https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-2bc9cdf96b328fb6f12aa4e437767124-1000×1500.jpg MITSUBOSHI / wool linen / glen check / BLACK・GRAY Kimono: 82,500 yen Haori: 77,000 yen Samue top and bottom: 110,000 yen Y. & SONS 2025 Spring Collection Overview Handling Y. & SONS Kanda / Kyoto Y. & SONS Online Store ( https://onlineshop.yandsons.com/ ) Price Kimono: 74,800 yen (tax included, tailoring fee included)~ Kakuobi: 25,300 yen (tax included)~ Customer inquiries Y. & SONS Kanda 2-17-2 Sotokanda, Chiyoda-ku, Tokyo Contact: 03-5294-7521 11:00-19:00 Y. & SONS Kyoto 586-2 Shinpūkan 1F, Karasuma-dori Anekoji Shita Rubanomachi, Nakagyo-ku, Kyoto City Contact:
075-256-4090 11:00-20:00
About Y. & SONS
https://prcdn.freetls.fastly.net/release_image/15937/202/15937-202-24b201c38a7a2acaa2c578b5cc054344-3509×2481.jpg Based on the concept of “Kimono Tailor,” we deliver an extraordinary experience that combines tradition and innovation with free ideas that are not bound by fixed concepts. Opened in March 2015 next to Kanda Myojin Torii in Tokyo. In June 2020, it will also open in Kyoto’s Shinpukan, where the Ace Hotel, which will be arriving from Asia, will be located. We offer coordination that goes beyond the traditional kimono framework to many customers both domestically and
internationally.