Onward’s new value creation project “Upcycle Action” will participate for the first time in “Sustaina Runway 2025” to be held on March 31st (Monday)

Onward’s new value creation project “Upcycle Action” will participate for the first time in “Sustainer Runway 2025” to be held on March 31st (Monday) ​
Onward Kashiyama Co., Ltd. Press release: March 11, 2025 Onward’s new value creation project “Upcycle Action” will participate for the first time in “Sustaina Runway 2025” to be held on March 31st (Monday)
https://prcdn.freetls.fastly.net/release_image/32937/152/32937-152-5ba98472308727f5ff232e420e0b8dca-335×204.png Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Michinobu Yasumoto) will be participating for the first time in “Sustainer Runway 2025,” a runway event sponsored by the Japan Model Runway Association, a general incorporated association, where people can enjoy fashion, self-expression, and sustainability through the runway. This event was first held in 2023, and this is the second time it has been held. The main theme is “sustainable fashion,” and there will be a sustainable brand show, a mom’s runway using Ross flowers, a flower hair and makeup show, and a “reuse runway” where approximately 90 children will participate in a “clothes exchange event” and enjoy coordinating with the exchanged clothes. Image
URL: https://prcdn.freetls.fastly.net/release_image/32937/152/32937-152-808f2e05e6e2739efe645c93332b329d-1920×1080.jpg “Upcycle Action,” which creates new value from clothing collected by the Onward Group, will provide costumes for the “Sustainable Brand Runway,” which will be held in the evening. Eight brands that share the desire to increase the number of people who live sustainably and have come together are scheduled to participate. In the future, we will continue to work with various partner companies to promote management that coexists with the earth. ■Event overview Event name: “Sustaina Runway 2025” ~Sustainable love and smiles~ Sponsored by: Japan Model Runway Association Venue: Shibuya City Cultural Center Owada/Tsho Hall 23-21 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031 Date and time: Monday, March 31, 2025 Lunchtime 14:00-15:15 (doors open at 13:30) Evening session 18:00-20:00 (doors open at 17:30) Ticket price: Daytime/Nighttime each: 4,900 yen for adults, 3,000 yen for children (under 15 years old) Event HP: https://sustainarunway.studio.site/ ■About “Upcycle Action”
https://prcdn.freetls.fastly.net/release_image/32937/152/32937-152-d029b31e768421f2ea399752bb930a5b-1282×766.png “Upcycle Action”, which started in 2023, is a project in which Onward Group creates new value by leveraging the creative and technological capabilities unique to fashion manufacturers. Our employees
participate as creators and create upcycled items from clothing collected from customers through the Onward Green Campaign.
ONLINESHOP: https://crosset.onward.co.jp/shop/reusepark
https://prcdn.freetls.fastly.net/release_image/32937/152/32937-152-8e2305e1b45382950f6bd090e8daf922-2176×720.png Onward Kashiyama “Upcycle Action” ■About the “Onward Green Campaign” which aims to build a clothing circulation system As part of the Onward Group’s efforts to promote sustainable management, this initiative aims to build a clothing circulation system by collecting, reusing, and recycling beloved company clothing. Started in 2009, by fiscal 2024, we have collected approximately 8.84 million items of clothing from a total of approximately 1.7 million customers. The collected clothing is recycled into RPF (solid fuel) and used as an alternative energy source, as well as recycled yarn that is used as raw material for textile products to produce blankets and work gloves. With the cooperation of the Japanese Red Cross Society, the blankets are used to provide support to disaster-stricken areas and developing countries both domestically and internationally. To date, we have donated a total of 46,100 tickets to areas affected by the Great East Japan Earthquake, the Great Sichuan Earthquake in China, and people in poverty. We also distribute work gloves in a variety of situations, including disaster relief, forest conservation, and educational activities. Furthermore, some clothing that can still be used is offered at a charity price at the environmental concept shop “Onward Reuse Park” (Kichijoji, Tokyo/EC site), with the proceeds used for sustainable activities. “Onward Green Campaign” Official Website URL: https://www.onward.co.jp/green_campaign/
https://prcdn.freetls.fastly.net/release_image/32937/152/32937-152-8949a5fe6b30d932505298d27d4fd161-1228×552.png “Onward Green Campaign” ■Onward Holdings Co., Ltd. Overview It was founded in 1927 as Kashiyama Shoten. Currently, we are promoting business in the three areas of “fashion,” “wellness,” and “corporate design,” and expanding our business overseas in three regions: “Europe,” “America,” and “Asia.” Based on our mission statement of “Bringing Moisture and Color to People and the Earth,” we will continue to move forward as a “Life Culture Creation Company” that contributes to the creation of “Modern and Colorful” lifestyles that coexist with the Earth through “customer-centered management that takes advantage of the diverse individualities of our employees.” Established: September 4, 1947 Representative: Michinobu Yasumoto, Representative Director and President Head Office: Onward Park Building, 3-10-5 Nihonbashi, Chuo-ku, Tokyo 103-8239 URL:
https://www.onward-hd.co.jp/