[icci Co., Ltd.] [Ask Generation Z, who value their time alone, about their views on marriage] After marriage, approximately 60% intend to keep their wallets separate from their partner, while 77.5% say they need a wedding ring
icci Co., Ltd. Press release: March 12, 2025 [Ask Generation Z, who value alone time, about their views on marriage] After getting married, about 60% of them intend to keep their wallets separate from their partner, while 77.5% say they need a wedding ring. ~icci Daikanyama conducts “awareness survey on marriage views of Generation Z, who value alone time”~ icci is a handmade wedding ring and engagement ring specialty store located in
Daikanyama, operated by icci Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Operation Manager: Yuka Sakata) “Daikanyama” (located in Shibuya-ku, Tokyo) conducted a survey of 111 men and women of Generation Z (18 to 26 years old) who aspire to get married and answered that they “need time alone every day” regarding the views on marriage of Generation Z, who value time alone.
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-b2f4bcecb04700af940cef4d4350b205-1600×1000.jpg • 01｜95.5% of Generation Z say they would like to value their alone time as much as they do now even after marriage • 02｜Wallet (money management) is the top item that you can keep separately from your partner after marriage at 59.5% • 03｜On the other hand, about 80% of respondents said they needed a wedding ring, with reasons such as “I want to keep it as a proof of the bond between the two of us” and “I want to show people that I’m married” ■Survey overview • Survey name: Survey on the views on marriage of Generation Z, who value alone time • Survey method: Internet survey planned by research data marketing “Respy(R)︎” provided by IDEATECH • Survey period: February 27, 2025 to February 28, 2025 • Valid answer: 111 men and women of Generation Z (18-26 years old) who want to get married answered, “I definitely need time alone every day” *Some numbers have been rounded up to make the total 100%. Therefore, there may be slight differences from the actual calculated values. ≪Terms of Use≫ 1. Please clearly indicate the name of “icci Daikanyama” as the source of the information. 2 If you wish to use this on your website, please include the link below as the source. URL: https://www.1-daikanyama.jp/ ■95.5% answered, “I want to cherish my alone time as much as I do now after marriage.” “Q1. Do you want to value your alone time as much as you do now after marriage?” (n=111) When asked, 56.8% of respondents answered “Strongly agree” and 38.7% answered “Somewhat agree”.
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-37d521fb10a3ae26651c0ec2bb0acab1-1600×1000.jpg Q1. Do you want to cherish your alone time as much as you do now after marriage? ・Strongly agree: 56.8% ・Somewhat agree: 38.7% ・I don’t really think so: 2.7% ・I don’t think so at all: 0.0% ・Don’t know/can’t answer: 1.8% ■More than 60% of people chose “I want time to immerse myself in my hobbies” and “I need time to refresh my mind and body” as reasons why they want to cherish their time alone Those who answered “Strongly Agree” or “Somewhat Agree” in Q1 were asked “Q2. Please tell me why you would like to value alone time as much as you do now after marriage.” (n=106). strong>63.2% said “I want time to immerse myself in my hobbies,” 60.4% said “I need time to refresh my mind and body,” and 50.0% said “I need time to spend at my own pace.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-d99d1bcb0beea3187a959407729044f1-1600×1000.jpg Q2. Please tell me why you want to cherish your alone time as much as you do now even after getting married. (Multiple answers) ・I want time to devote myself to my hobbies: 63.2% ・I want time to devote myself to my hobbies: 60.4% ・Because I need time to spend at my own pace: 50.0% ・Because it is necessary as time to relieve stress: 44.3% ・Because I want time without worrying about anyone: 25.5% ・Because I want to maintain my own life rhythm: 23.6% ・Others: 0.0% ・Nothing in particular: 0.9% ・I don’t know/can’t answer: 0.0% ■After getting married, about 60% of respondents said it’s okay to have separate wallets and time for hobbies with their partner When we asked the question, “Q3. What do you think it’s okay to have separately from your partner after marriage? (Multiple answers allowed)” (n=111), 59.5% said “Wallet (money management),” 55.9% said “Time for hobbies,” and 43.2% said “Bedroom.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-732d469024b935ac4200f3c229d43b58-1600×1000.jpg Q3. Please tell us what you think it is okay to have separately from your partner after marriage. (Multiple answers) ・Wallet (money management): 59.5% ・Hobby time: 55.9% ・Bedroom: 43.2% ・Last name: 28.8% ・Residence: 28.8% ・Family register: 8.1% ・Others: 0.0% ・Nothing in particular: 6.3% ・Don’t know/can’t answer: 2.7% ■The top reasons for thinking it’s okay to have separate wallets are “I want to spend money freely on my hobbies and interests” and “I want to maintain my personal financial independence” Those who answered “Wallet (money management)” in Q3 were asked, “Q4. Please tell me why you think it’s okay to have separate wallets. (Multiple answers allowed)” (n=66). 71.2% said “I want to spend money freely on my hobbies and
interests,” 48.5% said “I want to maintain personal financial independence,” and 36.4% said “I want to clearly manage my income and expenses.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-3c727a3639bf06479ca048d493d38ed6-1600×1000.jpg Q4. Please tell me why you think it is okay to have them separately. (Multiple answers) ・Because I want to spend money freely on my hobbies and interests: 71.2% ・Because I want to maintain my personal financial independence: 48.5% ・I want to clearly manage income and expenditure: 36.4% ・I want to decide and use my own income: 34.8% ・Because I want to respect differences in financial sense: 24.2% ・Because I want to respect each other’s privacy: 24.2% ・Others: 0.0% ・Don’t know/can’t answer: 1.5% ■As they have separate things to do with their partner, more than half of them place emphasis on “I want to make time for the two of us on a regular basis” and “I want to cherish anniversaries” For those who answered anything other than “Nothing in particular” or “I don’t know/can’t answer” in Q3, “Q5. If you decide to separate from your partner, please tell us what you would like to focus on when doing so. (Multiple answers allowed)” (n= 101), 63.4% said “I want to make time for the two of us on a regular basis,” 53.5% said “I want to cherish anniversaries,” and 41.6% said “I want to have matching things.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-58410cf14d842513a8dfbaaae7fdb177-1600×1000.jpg Q5. If you decide to separate from your partner, please tell us what you would like to focus on. (Multiple answers) ・I want to make time for the two of us regularly: 63.4% ・I want to cherish anniversaries: 53.5% ・I want to have matching items: 41.6% ・I want to spend holidays together: 35.6% ・I want to get along well with each other’s families: 29.7% ・Others: 0.0% ・Nothing in particular: 2.0% ・I don’t know/can’t answer: 0.0% ■ Approximately 1 in 3 people answered, “I definitely want to have the same house” “Q6. Please tell us the most applicable thing about what you absolutely want to have with your partner after marriage.” (n=111), 27.1% said “residence,” 17.1% said “family register,” and 14.4% said “last name.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-ccfe4609a0b8b654bbd8277ce71d1ae1-1600×1000.jpg Q6. Please tell us the most applicable item about what you absolutely want to have with your partner after marriage. ・Residence: 27.1% ・Family registration: 17.1% ・Last name: 14.4% ・Wallet (money management): 8.1% ・Hobby time: 6.3% ・Bedroom: 5.4% ・Other: 5.4% ・Nothing in particular: 8.1% ・Don’t know/can’t answer: 8.1% ■77.5% answered that “a wedding ring is necessary” When we asked the question, “Q7. Do you think a wedding ring is necessary?” (n=111), 35.1% answered “strongly agree” and 42.4% answered “somewhat”.
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-074f7ee273325fc6d9217a297ec3eb4e-1600×1000.jpg Q7.Do you think a wedding ring is necessary? ・Strongly agree: 35.1% ・Somewhat agree: 42.4% ・I don’t really think so: 13.5% ・Not at all: 3.6% ・Don’t know/can’t answer: 5.4% ■ Approximately 70% of respondents said they needed a wedding ring because they wanted to keep it as a proof of their bond Those who answered “Strongly Agree” or “Somewhat Agree” in Q7 were asked “Q8. Please tell me why you think a wedding ring is necessary. (Multiple answers)” (n=86). ong>69.8% said “I want to keep it as a proof of our bond,” 40.7% said “I want to show people I’m married,” and 33.7% said “I want to cherish it as a memory.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-dd5dffcb231687fb927b7135cfa299a2-1600×1000.jpg Q8. Please tell me why you think a wedding ring is necessary. (Multiple answers) ・Because I want to leave it as a proof of the bond between the two of us: 69.8% ・Because I want to show others that I am married: 40.7% ・Because I want to cherish it as a memory: 33.7% ・As a symbol of promise with partner: 29.1% ・Because I want to preserve it as a traditional form: 22.1% ・Because it has value as a souvenir: 22.1% ・Because the people around me are doing it: 7.0% ・Because I want to pass it on to my future children: 5.8% ・Because I want to enjoy it as a fashion item: 4.7% ・Others: 0.0% ・Don’t know/can’t answer: 1.2% ■ Reasons such as “It’s something you only get once in your life” and “I want to feel like it was given to me as a gift” For those who answered anything other than “I don’t know/can’t answer” in Q8, we asked the following question: “Q9. Please tell us why you think you need a wedding ring other than what you answered in Q8. (Free response)” (n=85). We received 46 answers, including “Because it’s something you only get once in your life” and “Because I want to feel like it was given to me for myself.”
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-c880922ebab8f9ccce242a93ecf59428-1600×1000.jpg Q9. In addition to what you answered in Q8, please tell me why you think a wedding ring is necessary. (Free answer) • Because it’s something you only get once in your life. • Because I want to feel that the present was given to me. • I’ve admired it for a long time. • Because you can show your sincerity to the other person. • Because it’s proof and I want to brag about it. • Because every time I look at it, I think of the other person, it brings back memories, and I think it makes me happy. ■Summary This time, we conducted a survey of 111 men and women of Generation Z (18-26 years old) who are aspiring to get married and answered that they “need time alone every day,” regarding the views on marriage of Generation Z, who value time alone. First of all, 95.5% of Generation Z answered that they would like to value their alone time as much as they do now after marriage, with many asking for “time to immerse themselves in their own hobbies” (63.2%) and “time to refresh their mind and body” (60.4%) as reasons for this. Next, the most common item that they would like to have separately from their partner is a “wallet (to manage money)” (59.5%), followed by reasons such as “I want to be able to spend money freely on my hobbies and interests” (71.2%). On the other hand, not only did 63.4% of respondents have a strong desire to “make time for the two of them on a regular basis” (63.4%), but 77.5% also said they needed a wedding ring, indicating that even Gen Z, who desire alone time, have some things they cannot compromise on. This survey revealed that Generation Z has a new view on marriage: they respect their personal time and financial freedom, but they also want to value their married life with their partner. While emphasizing the personal realm, the tendency to place importance on the wedding ring as a proof of the couple conveys a desire to value the bond with one’s partner in married life, while valuing the individual. No matter what time of year, many people will continue to seek wedding rings that can prove the bond between them and their partner.
■Make your own one-of-a-kind ring | icci Daikanyama
https://prcdn.freetls.fastly.net/release_image/102506/38/102506-38-c928eddba8053333756504496016afaa-756×428.png At icci Daikanyama, we offer our customers a special experience of hand-crafting their ideal ring with their loved ones, choosing everything from the materials to the design and finishing. The time you spend together in a quiet atelier creating the ring you will share with your loved one will become a special memory that will be etched deep in your heart. Also, if the design is simple, you can take it home on the same day. Another appeal of icci Daikanyama is that you can wear a freshly made ring right away. For more information, click here: https://www.1-daikanyama.jp/
■Company profile Company name: icci Co., Ltd. Location icci Daikanyama (Itchi Daikanyama) 〒150-0034 10-4 Daikanyama-cho, Shibuya-ku, Tokyo Stair climbing right Magal per month Debut icci Daikanyama (Debut Itch Daikanyama) 〒150-0034 1F, 12-3 Daikanyama-cho, Shibuya-ku, Tokyo Founded: November 2020 Company HP https://www.1-daikanyama.jp/ Reservation form https://www.1-daikanyama.jp/reserve/ Access https://www.1-daikanyama.jp/access/ Instagram icci Daikanyama https://www.instagram.com/icci.daikanyama/ Debut icci Daikanyama https://www.instagram.com/debut.icci.daikanyama/
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