Aiming to be a one-of-a-kind brand that can track down to the raw materials. Exhibited at Fashion World Tokyo for the first time

Aiming to be a one-of-a-kind brand that can track down to the raw materials. First exhibition at Fashion World Tokyo ​
Move on!! Press release: March 12, 2025 Aiming to be a one-of-a-kind brand that can track down to the raw materials. Exhibited at Fashion World Tokyo for the first time Sustainability with domestically produced silk with a domestic self-sufficiency rate of less than 1% At “Fashion World Tokyo (Designers Gate)” held at Tokyo Big Sight, apparel brand “Cafco.dalla” (based in Toyota City, Aichi Prefecture, hereinafter referred to as the brand), an apparel brand in collaboration with domestic
sericulture farmers, will be exhibiting for the first time. We will once again shed light on the sericulture industry, which was once a major industry in Japan, and propose fashion for a sustainable future.
https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-462111daad6ab6032d9ca7a0aee9a77a-1400×1000.png Situation at a sericulture farm in Toyota City, Aichi Prefecture Manufacturing from raw materials in collaboration with domestic sericulture farmers The sericulture industry, which supported Japan’s modernization, has declined with the changing times, and the number of sericulture farmers has decreased to just 146 in 2023 (from “About the current state of the sericulture industry” by Dainippon Sericulture Association). Sericulture was once popular in Toyota City, Aichi Prefecture, where this brand is based. While it is said that it is difficult to follow each process from the raw materials, this brand has teamed up with a sericulture farmer in Toyota City to take on the challenge of manufacturing from raw materials. (Currently, some domestically produced silk is used) A highly transparent process that brings traditional craft techniques to life This brand’s items are created using the outstanding skills of craftsmen from all over Japan. Another characteristic of this brand is that we clarify all processes and value transparency in manufacturing. The cocoons grown in Toyota City, Aichi Prefecture are spun at the Miyasaka Silk Mill in Okaya City, Nagano Prefecture, and dyed in Kyoto. The fabric is then woven in Hachioji, Tokyo and Nishijin, Kyoto, processed in Fujiyoshida, Yamanashi Prefecture, and finally sewn in Yokohama and Toyooka, Hyogo Prefecture. In this way, each piece is carefully crafted by
traditional craftsmen from all over Japan. Under these circumstances, I learned that we are facing many challenges, such as the decline of traditional industries, a lack of successors, and even business closures due to the coronavirus pandemic. Given this reality, this brand has built cooperative relationships with sophisticated craftsmen who can flexibly respond to small-lot production, and has realized manufacturing that connects traditional techniques to the future.
https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-6fb5f578ce3061eb6f93d97b61fed0b4-1600×544.png Process example) From left: Silk spinning in Okaya City, Nagano Prefecture, weaving in Nishijin, Kyoto, and bag sewing in Toyooka, Hyogo Sustainability suggestions that can be made at the consumer level Knowing the materials and how things are made is one of the most familiar sustainable actions that consumers can take. Based on the concept of “A story that begins with life,” this brand proposes more sustainable choices by communicating the manufacturing process and background of its products. “A story that begins with
life” ​ At Fashion World Tokyo, we will spread the appeal of domestic silk and traditional crafts both domestically and internationally This time, we exhibited for the first time in the “Designers Gate” category at Fashion World Tokyo. With an eye toward a sustainable future, we will propose and exhibit domestically and internationally as items that blend the charm of domestic silk and traditional crafts into modern fashion, along with the brand’s story. View details ​
https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-8aafdb05b7a2409c5c0d915f36165e7f-1000×1000.png Ribbon tie using silk from Aichi Toyota, sewn in Yokohama, the scarf town
https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-79fd02e9c11440adab9d1b81a6eac4df-1000×1000.png Items featuring woven patterns, woven in the long fiber town of Hachioji, Tokyo
https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-83188c926527b18c7a506c0f092dc215-1000×1000.png Domestic silk obi belt using fabric woven in Nishijin, Kyoto Image
URL: https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-dbc4ca8bf154236d46cc5e7a38225585-1000×1000.png A clutch bag made of Nishijin textile and cowhide is sewn in Toyooka, Hyogo Prefecture
https://prcdn.freetls.fastly.net/release_image/113557/2/113557-2-fa72676245efa8a7e7a59aad2578067c-1200×628.png Exhibited at the 12th Fashion World Tokyo (venue: Tokyo Big Sight) Designers Gate [About Cafco.dalla] A silk apparel brand that uses domestic silk for some of its items. Based in Toyota City, Aichi Prefecture. The brand name “Cafco” comes from “kafko,” and “dalla” comes from the Aichi dialect. Brand homepage
https://cafcodalla.com [Inquiry] contact@cafcodalla.com
(Representative: Hasuo) [Management] Representative (left): Chisako Hasuo “One kimono contains the lives of about 3,000 silkworms.” Learning this fact and being moved by the preciousness and fragility of silk led to her deepening her interest in silk. Deciding to launch a brand, he proactively approached sericulture farmers and traditional craftsmen with no knowledge, connections, experience, or funds. We continued manufacturing through trial and error, and after about two years of preparation, we launched the brand through crowdfunding in December 2022. Since then, the products have been expanded to include pop-ups and exhibitions at department stores, and the museum shop at the Toyota City Museum. By telling the story of manufacturing, we aim to contribute to the creation of a future filled with precious things. In parallel with the operation of Cafco.dalla, he also handles PR planning business “Move on!!’, which supports corporate public relations. Brand stylist (right): Mamiko Hiraga A stylist who proposes product planning and item utilization arrangements, and incorporates Cafco.dalla’s worldview into coordination. The styling suggestions we offer at exhibitions are always well received and are adopted by many people. She runs her own business, “love my style”, which is based on the concept of “exclusive stylist for a future without
hesitation”, and proposes styling that is close to each person’s individuality and lifestyle.
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