“Fulcro”, a men’s bag brand with multi-functional storage and self-standing function design, is now on sale.

Fulcro, a men’s bag brand with multi-functional storage and
self-supporting design, is now on sale. ​
Carrot Company Co., Ltd. Press release: March 13, 2025 “Fulcro”, a men’s bag brand with multi-functional storage and self-standing function design, is now on sale. Sales start on the official online website from March 13th (Thursday) Image
URL: https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-9f66f6b8d0f193cfe501c1fa868cf0e4-3900×2611.jpg fulcrum for people Brand concept A “hinge” is a necessary part for a door to function. Connects “something” to “something” like a hinge. Our policy is to support you behind the scenes. We believe that the outside world will expand every time you hold a bag, serving as a fulcrum between people and the world. Brand Concept The policy of fulcro is to support your life by behind the scene, just like a hidden hinge is the essential part for doors. We believe that every time you carry a bag, the world outside will open up to you. fulcro Brand Page ​
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-d39d5f7cef9c09e8d7a65bd40c9b798c-1500×2000.jpg Official Online Site ​ ESSENCE by. Refined industrial products and interior furniture have a functional beauty that resembles art. We are inspired by the power of products themselves and the essence of nature. Sophisticated industrial products and interior furnishing seem to have a functional beauty which we would say ‘art’ sometimes. We are inspired by their inherent charm and the essence of nature. FASTENING THE HINGES, OPENING THE DOOR We believe that each time we pick up a bag, it becomes a fulcrum between people and people, and the outside world opens up like a door opening. Product features
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-a56ff586704895287bb516468aafd956-1038×996.png ESSENSE series that reflects the brand concept
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-aa3e240df0f32c392e5fa15ea6e9f758-1034×994.png Can be opened and closed like a suitcase
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-f9905d419c91fe27efce427b79a7514d-1034×994.png Shoe storage space
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-0ed392617e8df5e96ea2145a10b45364-1038×992.png Opening for easy viewing of luggage
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-4cd77fed26403a18e4ef1973dd48effe-1036×996.png Brand name detail Development series
https://prcdn.freetls.fastly.net/release_image/45957/74/45957-74-584426dff4fe495eadc7625b4a0fd088-3900×2611.jpg Development series ESSENCE An icon bag series that expresses the essence and identity of the brand. This bag features a design with a door motif, eliminating waste and adding functionality. Explorer A partner to make your adventures more comfortable and fulfilling. You can use it flexibly according to the amount of luggage that changes during your trip and the situation, so you won’t be afraid if you carry this bag with you on any adventure or wherever you travel. City Pursuing functionality and comfort with sophisticated style in the city center. Responding to the desire to spend the off-time that comes after on-time more freely and in a way that suits oneself About stores Now on sale at the official store and official online [Official online store] https://www.carrot-online.jp/c/fulcro [Official store] ■anello(R)FLAGSHIP STORE OSAKA TEL: 06-6253-3722 Address: 1st floor, 3-5-11 Minamisenba, Chuo-ku, Osaka-shi, Osaka Business hours: 11:00-20:30 ■anello(R)LINKS UMEDA TEL: 06-6147-7278 Address: 2nd floor, Yodobashi Umeda Tower, 1-1 Ofuka-cho, Kita-ku, Osaka, Osaka Business hours: 10:00-21:00 ■anello(R) SHINSAIBASHISUJI
(Shinsaibashisuji) TEL: 06-4963-3350 Address: Prairie Shinsaibashisuji Building 1F, 3-11-3 Minamisenba, Chuo-ku, Osaka, Osaka Business hours: 10:00-20:00 [Official instagram] @fulcro_bag
https://www.instagram.com/fulcro_bag/
Company Profile ■Company name: Carrot Company Co., Ltd.
■Representative: Representative Director Tsuyoshi Yoshida ■Location: 2F, 3-5-11 Minamisenba, Chuo-ku, Osaka 542-0081 ■Established: April 1988 ■Business details: Original brand (anello(R), anelloGRANDE(R), Legato Largo(R), fulcro) bags, Planning, manufacturing and sales of bags, wallets, umbrellas (untule(R)), etc./OEM, ODM retail business, web sales ■Capital: 10 million yen