LALÙE, a Hermes specialty store born on Ginza Namiki Street – Weaving history, connecting hearts, and providing new experiences that lead to a sustainable future LOVE&PEACE Co., Ltd. Press release: March 13, 2025 LALÙE, a Hermes specialty store that opened on Ginza Namiki-dori Street – offers new experiences that weave history, connect hearts, and create a sustainable future. The Hermes specialty store “LALÙE” has opened on Namiki Street in Ginza. LALÙE is a space that offers a new experience that goes beyond the traditional concept of brand reuse and weaves sustainable thoughts into the future.
https://prcdn.freetls.fastly.net/release_image/158666/2/158666-2-8ac270123637d7c70d68c8a02f086770-1920×903.jpg “LALÙE” was born on Ginza Namiki Street LALÙE, a new flagship store specializing in Hermes, opened on Ginza Namiki Street LALÙE’s sustainable philosophy is “Weaving History, Connecting” Hearts – weaving history and connecting hearts -, the store carries carefully selected Hermès items and offers new options that incorporate a sustainable perspective. The Charm of LALÙE – A Hermes specialty store born in a prime location on Ginza Namiki-dori – LALÙE was born on the historic Ginza Namiki-dori as a special space to handle rare Hermes items. We provide a special space for customers who understand the value of the brand and seek authenticity. Sustainable Design Concept LALÙE’s spaces incorporate sustainable elements throughout, including natural materials with an eye on the environment and recycled materials with an eye on circulation and regeneration. With the theme of circulation and regeneration, we have created a space where Hermes’ masterpieces shine even more. “STORY” that weaves history and connects hearts “BATON” Campaign LALÙE is running a special campaign “STORY BATON” that embodies the brand concept “Weaving history and connecting hearts.” Each month, a selected customer uses an Hermes bag, and then passes the baton on to the next person, creating a new story for the bag. This initiative is scheduled to run until the end of August, and a reception is scheduled to be held in early autumn with the theme of “Connecting Hearts” bringing together all STORY BATON participants. (This campaign is a joint project with Holland Village Private Community)
https://prcdn.freetls.fastly.net/release_image/158666/2/158666-2-2c8a0829c54e7c351aaba4af68a637de-1920×854.jpg LALÙE Champagne Tour -Experience Tour with Champagne- LALÙE will be holding the “LALÙE Champagne Tour” to commemorate the opening. On this store tour, we will provide you with a luxurious time to enjoy champagne in special seats on the second floor while understanding the history of Hermès and the space concept of LALÙE. This tour, which embodies LALÙE’s philosophy of “Weaving history and connecting hearts,” allows you to deeply feel the timeless values of Hermès and LALÙE’s worldview that weaves them into the future. For souvenirs, we will prepare LALÙE original gifts. Please enjoy a moment to experience LALÙE’s special space. Overview: Limited to 1 group per day (up to 4 people), invited daily by lottery Period: March 15th (Sat) – April 14th (Mon) 13:00-16:00 (1 hour of your choice) How to apply: LALÙE official Instagram (@lalue.ginza) Please let us know your desired date in the DM. LALOE store information Location: 8-5-4 Ginza, Chuo-ku, Tokyo Business hours: 12:00 – 20:00 (no regular holidays) Official URL: https://lalue.tokyo/ Official Instagram: @lalue.ginza Contact us: pr@lalue.tokyo

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