[UNIQLO Co., Ltd.] New 2025 campaign “Live it up! This is UT!” launches 2025 Spring/Summer UT lineup that brings together pop culture from around the world UNIQLO Co., Ltd. Press release: March 13, 2025 2025 new campaign “Live it up! This is UT!” launches 2025 Spring/Summer UT lineup that brings together pop culture from around the world Image
URL: https://prcdn.freetls.fastly.net/release_image/76227/74/76227-74-85545dbd3a5e388a75f06d61439022c0-371×204.jpg Uniqlo’s graphic T-shirt brand “UT” is launching a new campaign for 2025 titled “Live it up! This is UT!”. With the theme of “enjoying graphic T-shirts to all customers of all generations,” we are expressing the possibilities of graphic T-shirts that are not bound by boundaries. “Live it” so that you can enjoy every day more up!” Let’s enjoy the moment to the fullest! It contains the message. UT’s Spring/Summer 2025 will deliver an overwhelming variety of the latest pop culture carefully selected. There are many collaborations that go beyond the boundaries of categories, including artists who continue to inspire generations, such as Pablo Picasso and Andy Warhol, characters loved all over the world such as Disney, Peanuts, and Sanrio, Japanese patterns inspired by Japan’s representative anime and game sumo pictures, and special collections born from UNIQLO’s partnership with one of the world’s leading art museums. We will release new content every week. UT Creative Director Kosuke Kawamura Comment: Even if you don’t know the design of a graphic T-shirt, I think the graphics are cute or cool, and you can enjoy wearing whatever you want to wear that day, depending on your mood. In 2025, we confidently selected cultures from all over the world and aimed for high-quality graphics for T-shirts. We hope you will choose a graphic T-shirt that appeals to your sensibilities.
https://prcdn.freetls.fastly.net/release_image/76227/74/76227-74-19828eb6cf56d38fbce855b1bd3d985f-1920×1014.jpg UT original song written and composed by Ayumu Imazu has been released! The “Live it up! This is UT!” web commercial uses the UT original song “LIVE IT UP!”, written and composed by Ayumu Imazu, a global artist representing Generation Z. Artist Furui Riho, who has experience as a Uniqlo shop staff, also participated in writing and composing the song, which realistically expresses the joy of wearing graphic T-shirts. The web commercial, which also features Mr. Imazu and Mr. Furui, is being aired at UNIQLO stores and online stores nationwide. Ayumu Imazu comment: T-shirts are a casual fashion item, so I think they’re perfect for expressing your true self without dressing up. I myself often wear them in my daily life. In particular, UT is attractive because it has many graphic options. This time on “LIVE IT UP!”, there are so many choices that you might get confused, but you only live once, so do what you like now and have fun! It also has this meaning, so I would be happy if you could enjoy it along with the song. Furui Riho comment: I believe that wearing the clothes you like is not just “fashion”, but a way to express your feelings. When you wear your favorite T-shirt, you feel like you’re getting a little closer to the person you want to be, and you’ll feel more confident. Small daily choices can eventually lead to big changes, and little by little you can create your own way of life. I would be happy if that feeling could be conveyed through this song and UT. Title: LIVE IT UP! (feat. Furui Riho) Lyrics and composition: Ayumu Imazu / Furui Riho New relaxed fit joins from spring/summer 2025 UT is attractive for its rich content, but there is also a lot of attention paid to the base body. So far In addition to regular fit and oversized, we now have a relaxed fit as a trend-conscious silhouette. As a T-shirt brand, we believe that the silhouette of the body is an important element, and we make no compromises in order to create a piece that will be loved over time. ・Nice length that is slightly shorter than oversized – Box silhouette with just the right width between regular fit and oversize ・The shoulder line is lowered and the sleeve length is slightly more compact ・Soft fabric provides a well-balanced feel
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https://prcdn.freetls.fastly.net/release_image/76227/74/76227-74-d7c6950c38eadda3277950c411eca23d-2024×2700.jpg “UT magazine 2025 SPRING SUMMER” Vol.12, which condenses UT from the start of the 2025 season A special feature on Henri Matisse, a master of the French art world, who is UT’s first collaboration. He spent his later years He visited Nice and introduced the beautiful cityscape with its soft light and blue sea that had a great influence on his creative activities. In addition, by interviewing the workshop of BUAISOU, an indigo master and dyer who is attracting attention around the world, we will explore the secret story of Disney’s design development expressed by these artists who continue to create innovative creations while preserving tradition. In addition, through interviews with a variety of collaborators unique to UT, including interviews with the creators and production teams of the horror/dark fantasy manga “Uzumaki,” “Parasyte,” and “Berserk,” which are supported by many fans around the world, we convey the possibilities and fun of designs expressed in T-shirts, as well as the joy of wearing them. “UT magazine 2025 SPRING SUMMER” Vol.12 is being distributed free of charge at UNIQLO flagship stores nationwide. *Contents can also be enjoyed as an online magazine (updated from time to time) UT magazine web:
https://www.uniqlo.com/jp/ja/news/category/13/
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https://prcdn.freetls.fastly.net/release_image/76227/74/76227-74-d699aa163bcb2b3024388235b6ecede0-1913×2700.jpg The UT lineup until the beginning of June is released! “UT Lineup Catalog 2025 Spring” Starting tomorrow, March 14th (Friday), a catalog featuring approximately 200 UT patterns will be distributed at UNIQLO stores nationwide. The full lineup that could not be listed in the catalog is available at the online store, where you can check the latest information at any time. The second edition, “UT Lineup Catalog 2025 Summer,” is scheduled to begin distribution around early June. Lineup https://www.uniqlo.com/jp/ja/special-feature/ut/lineup Image
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