UGG launches new sandal GOLDENRISE with HANNI as global brand ambassador for Spring/Summer 2025

UGG launches new sandal GOLDENRISE with HANNI as global brand ambassador for Spring/Summer 2025 ​ Deckers Japan LLC Press release: March 13, 2025 UGG launches new sandal GOLDENRISE with HANNI as global brand ambassador for Spring/Summer 2025 Brand and musician team up for the second time to unveil new spring fashion shoes in global campaign
https://prcdn.freetls.fastly.net/release_image/3434/704/3434-704-691ff0f6e1e2e115099665c20331858e-1811×505.jpg Tokyo (March 13, 2025) -UGG (a division of Deckers Brands [NYSE: DECK]) has evolved the sandal with the 3-in-1 platform
styleGoldenRise. For the Spring/Summer 2025 global campaign, musician HANNI once again appears as the brand’s global face, delivering a wonderful summer day highlighting customizable silhouettes and their ease of wear and wear. Brands rooted in joy, renewal, vibrancy and warmth, UGG and HANNI explore the irresistible and effortless feeling of “Big Spring Energy.” From relaxing mornings on her outdoor terrace to vibrant manicures and pedicures adorned with GoldenRise, to sharing her evening out with friends Ayumi, Jenny and Yoyo on social media, HANNI wears UGG’s latest additions from day to night. The bold, fun and playful campaign evokes the lighthearted feeling that HANNI emits.
https://prcdn.freetls.fastly.net/release_image/3434/704/3434-704-cc1fcdcb3a48000f3c74d2f1d6a9b7f8-1736×526.png To commemorate the global campaign and the continuation of HANNI’s ambassadorship, UGG will launch a global outdoor advertising campaign starting March 10, 2025, including wild postings featuring HANNI from the Spring/Summer 2025 campaign and exclusive hand-painted wallscapes that will attract the attention of passersby. HANNI’s campaign visuals will be featured in eye-catching hand-painted ads in Los Angeles, California (March 10th) and New York City, New York (March 31st). Additionally, digital displays via subways, tram wrappings,
billboards, taxis, buses and more will be introduced in London, UK (May 5th), Berlin, Germany (March 13th) and Paris, France (March 13th). It can be seen in major cities around the world, including Harajuku, Japan (March 17th), Incheon, South Korea (March 29th), Seoul, South Korea (March 13th), Taipei, Taiwan (March 13th), and Taichung, Taiwan (April 1st). This season’s Golden collection brings UGG-ness to spring and is ready for the warmer months. The
collection’s key style, the GoldenRise, features customizable straps and can be worn 3-way as a slide, slingback or wrap sandal. Image
URL: https://prcdn.freetls.fastly.net/release_image/3434/704/3434-704-ab2383e7305d94c5a5ae2cbdc81b216f-2646×476.png Created with the desire to help the wearer shine, the GoldenRise features a 100% recycled polyester strap that is adjustable at the top of the foot, and the back strap can be worn three ways: wrap it around the ankle, replace it with a short slingback, or remove it completely to create a slide sandal. The approx. 11.4cm heel and approx. 8.2cm thick platform make it easy to walk even with high heels, and the toe sole is raised for ease of movement. The bottom of the sole is engraved with the sun logo shape, which is the brand code. Paying homage to California heritage, the Sun Logo shape symbolizes the brand’s key pillars of connection, community and comfort. This is just one of the many ways the UGG community leaves its mark and shines together.
https://prcdn.freetls.fastly.net/release_image/3434/704/3434-704-c5f9347e4aed2d8a24283a8e92d9ebc6-1254×466.png The GoldenRise worn by HANNI that will appear in the 2025
Spring/Summer Global Campaign can be found on the UGG official website (https://bit.ly/3FicobY ), available at UGG directly managed stores and authorized stores nationwide. *For details, please contact toll-free number 0120-710-844. About UGG Founded by Australian surfers on the California coast in 1978, UGG is a global lifestyle brand known for its iconic classic boots. It was worn by Hollywood celebrities, fashion editors, and soon spread all over the world. Since then, UGG has designed and sold footwear, apparel, fashion accessories and homeware, with an uncompromising commitment to quality and
craftsmanship. In partnership with leading retailers around the world, we operate concept and outlet stores in major cities around the world, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, and achieve annual sales of over $2 billion. For more information, please visit https://www.ugg.com/jp/ @UGGJAPAN. #FeelsLikeUGG About HANNI (She/Her) HANNI achieved sensational success with NewJeans upon debuting in July 2022, and has continued to achieve success in Korea and overseas with each song released since then. As a result, they dominated South Korea’s major award ceremonies in 2023, and went on to win one after another at prestigious international events. These include being named “Top Global K-Pop Artist” at the 2023 Billboard Music Awards and winning Group of the Year at the 2024 Billboard Women in Music Awards in the United States. Its global influence and popularity is demonstrated by its partnerships with top international brands, with all members serving as luxury brand ambassadors. About Ayumi (She/Her) Ayumi is half Colombian and Peruvian and grew up in Tokyo. Taking advantage of her natural beauty and toned figure, she started her career as a model at the age of 18. He is active in a wide range of fields including sports brands, high-end brands, beauty, and lingerie photography. He has also gained many fans as an influencer due to his unique creative content. About Jenny (She/Her) Jenny Park is a multicultural model who is half Nigerian and half Korean. She had dreamed of becoming a model since she was in elementary school, and when she was in third grade, she became interested in YouTube and began learning it on her own. Her efforts have paid off and she has also earned a Silver Play Button. Not only has it inspired teenagers to succeed as models and creators, but it has also motivated people from multicultural backgrounds to succeed in the entertainment industry. About Yoyo (She/Her) Born and raised in South Korea, she moved to Australia in her early 20s. The three years she spent there were a turning point in her life and a journey to find her current “Youo” personality. “My experience in Australia completely changed me. Surrounded by new cultures and people, I found myself and worked hard to achieve the life I had always dreamed of. The process was not easy, but I am now confident in my chosen path, unbound by my past. Now I’m moving towards my dreams and living a life where new possibilities open up to me every day. Every moment of this journey has made me stronger and taught me to love myself. ” he says. In addition to modeling in South Korea, Yoyo has also appeared on Korean reality shows such as Netflix’s “Physical 100” and the state broadcaster’s “Kick a Goal” to showcase female independence and strength. # # # [Credit] UGG / Deckers Japan TEL: 0120-710-844 URL: http://www.ugg.com/jp/ Creative assets:
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