Press release of Mash Holdings Co., Ltd. (2024.11.26) Mash Holdings Co., Ltd. A great start with over 8,000 visitors in the first three days, 250% of the first day’s sales budget! Gelato Piquet’s largest gift-specific pop-up event “Christmas Gift Market” with a gift purchase rate of over 90% Rio Uchida, Nozomi Tsuji, DaiShun and others also attended the reception, giving you a sneak peek Enjoy the holiday spirit! Capsule toys with original printed cameras and Christmas market limited items are also very popular [held until 12/7/Omotesando] The room wear brand “gelato pique” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo/President Hiroyuki Kondo) will be opening at Omotesando Hills Main Building 3rd basement floor Space O on Friday, November 22nd. We have opened “GELATO PIQUE CHRISTMAS GIFT MARKET 2024”, Gelato Pique’s largest pop-up event specializing in gifts. In addition, at the pre-opening event held on November 21st (Thursday), a large number of popular actors, talents, influencers, and others came to enjoy shopping and original print photo machines, as well as taking photos at photo spots and inside the store. The event was a hit both in real life and online, with posts being posted one after another on SNS. The room wear brand “gelato pique” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo/President Hiroyuki Kondo) will be opening at Omotesando Hills Main Building 3rd basement floor Space O on Friday, November 22nd. We have opened “GELATO PIQUE CHRISTMAS GIFT MARKET 2024”, Gelato Pique’s largest pop-up event specializing in gifts. In addition, at the reception party held on November 21st (Thursday), a large number of popular actors, talents, influencers, and others came to enjoy shopping and original print photo machines. There was excitement both in real life and online, with posts being posted one after another.
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https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-783ee7a63c05e2e2372fee62a9ed1842-1557×2335.jpg Achieved 250% of first day sales budget!
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-54a0d4bb95f1697a968068486e2e29b0-3526×1168.jpg Sales were driven by the “Nordic Series,” featuring HOLIDAY COLLECTION’s bears. They are purchased in sets because they come in a variety of sizes that can be worn by the whole family. In addition, many people purchased venue-limited miscellaneous goods in bulk, such as event-limited logo tote bags and bear-designed cookie boxes. The scene at the opening of the event
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-0fb6bbd5b2010d626f6500a9b19e054d-1280×960.jpg When the pop-up event opened on the first day, there was a waiting line of over 50 people, showing the high level of anticipation for the event. Experience-based content is popular
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https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-f2b264c1fd7b262e6fd1410efa3ad323-2302×2289.jpg Capsule toys such as limited edition smartphone rings, key chains, can badges, and eco bags will be available at “GELATO PIQUE CHRISTMAS GIFT MARKET 2024”! As we had announced on social media that we would be preparing limited quantities of original items as the contents of capsule toys, this event was especially popular, with many people heading to the capsule toys immediately after entering the store. There was a long line behind us. *Due to popular demand, we are limiting this offer to one per person. A printing camera with an original photo frame limited to GELATO PIQUE CHRISTMAS GIFT MARKET 2024 with motifs of bears, cakes, and candy canes. We hope you enjoy making special holiday memories with your loved ones. We will provide you with a fluffy Santa hoodie and a photo prop with the gelato pique Holiday logo on the heart, so you can take photos that will get you in the holiday spirit. Once: ¥500 *Only cash payments (coins) are accepted. Currency exchange machines are installed within the venue.
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-7c17fc3aef2d8b2b86bf4c1b9d2f329a-3900×2600.jpg Photo area
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https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-ccda00a30e7b07621768776306eb04d9-3900×2600.jpg A Christmas tree with large gift boxes stacked on top of each other had many people taking pictures with Christmas limited edition shoppers in the photo area. Many present boxes, ornaments, and picket bears can be seen peeking out from the small window. Candy canes shaped like candles will liven up the HOLIDAY mood. Omotesando Hills Main Entrance Exhibition
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-7cf74d354bca3ade25d1007dc81abb5d-1278×884.jpg At the entrance of Omotesando Hills, an adorable snow globe with a bear sitting on gift boxes and cakes will be displayed, giving you a glimpse of the world of GELATO PIQUE CHRISTMAS GIFT MARKET 2024. The original snow globe, which was crowded with many people taking photos from the first day, will be displayed at the main entrance of the main building from Friday, November 22nd to Saturday, November 30th, 2024, and will be a special Christmas event. We will bring you a visit. ■Event name: GELATO PIQUE CHRISTMAS GIFT MARKET 2024 SNOW DOME ■Event period: Friday, November 22, 2024 to Saturday, November 30, 2024 ■Venue: Omotesando Hills main entrance Main building, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 Special content limited to special site
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-4738ea0faed4fd5cc6ad65e3e6827a39-1640×838.jpg ■Special page: https://gelatopique-christmas2024.com/ Christmas limited wrapping This year’s Christmas limited edition wrapping has a bright red candy cane motif design that will make you feel HOLIDAY. Special wrapping that conveys your feelings to the recipient of the gift. GELATO PIQUE CHRISTMAS GIFT MARKET 2024 was limited to the venue, and wrapping was free of charge, which was a factor in boosting gift purchases.
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-826e32089013f3ada7e11963fe203c14-3900×2600.jpg 11/21 Reception party scene ・Rio Uchida
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-b9b465642d2e0cadb76d666eae9280a8-1800×2700.jpg Rio Uchida reported with a smile, “I’ve already enjoyed Christmas to the fullest!” “Everything was fluffy and had a bear motif, so it was fun to see a lot of Gelato Pique’s personality,” she said, enjoying the Christmas mood. Regarding this year’s Christmas plans, Uchida confessed, “I’ve already decided to hold a Christmas party.” “There are four girls, and we’ve already bought costumes in different colors for each of us!” she said, looking impatient. ・Nozomi Tsuji
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-38bed569d82df2b2babe4efba4bf1b66-1800×2700.jpg In addition, Nozomi Tsuji, who appeared wearing a Gelato Pique Nordic pattern cardigan to liven up the holiday season, said, “(The moment I arrived at the venue) I felt so happy and felt like Christmas!” Talking about the atmosphere, he revealed that spending Christmas with his family is an annual event, saying, “I’m thinking of having a house party with the whole family.” ・Two people from DaiShun
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-7473179a1c41b1094b81a268aafed563-1800×2700.jpg In addition, the couple DaiShun, who is attracting attention for their appearance on Netflix’s love reality show “Boyfriend,” also attended. They wore Gelato Pique cardigans in different colors, with Dai choosing navy and Shun choosing off-white. They showed off their matching outfits as a couple. “There were super cute bears and all kinds of decorations, and it made me feel really gorgeous,” she said excitedly. When asked about his plans for Christmas, Shun answered, “I want to go to New Zealand for Christmas this year. I don’t know what will happen, but I’m planning.” Dai said, “I can’t go. We’re doing something together,” she said with a smile. Visiting guest SNAP (in alphabetical order) ・Haruka Shimazaki
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-3d44bfd0666962721a41053ba45469e7-1800×2700.jpg ・Rin Takanashi
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-ba06f17928c7463e831b166be10f691a-1800×2700.jpg ・Koji Matoba
https://prcdn.freetls.fastly.net/release_image/18505/3010/18505-3010-256c15089748f86b641ee5570a28c76d-1800×2700.jpg Special interview videos of guest guests will be released on the official SNS! We will post videos that can only be seen here, such as impressions of GELATO PIQUE CHRISTMAS GIFT MARKET 2024 and Christmas plans. ≪Official Instagram≫
https://www.instagram.com/gelatopique_official/ Pop-up event overview ■Event name: GELATO PIQUE CHRISTMAS GIFT MARKET 2024 ■Event period: November 22nd (Friday) to December 7th (Saturday) ■Venue: Omotesando Hills Main building 3rd floor Space O 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 ■Hours: Same as Omotesando Hills business hours (Last entry is 60 minutes before the shop closes) *Last entry on the last day, December 7th (Saturday) is 4:00 pm and closing time is 5:00 pm. ■Admission: Free (During crowded times, admission may be restricted and numbered tickets may be distributed.) ■Novelty: All visitors will receive a paper ornament as a bonus. Additionally, those who purchase over 19,800 yen (tax included) will receive an original snow globe. (Ends as soon as it runs out) ■Event name: GELATO PIQUE CHRISTMAS GIFT MARKET 2024 SNOW DOME ■Event period: Friday, November 22, 2024 to Saturday, November 30, 2024 ■Venue: Omotesando Hills main entrance Main building, 4-12-10 Jingumae, Shibuya-ku, Tokyo 150-0001 About gelato pique Debuted in fall 2008 from Mash Style Lab Co., Ltd. The concept is “adult dessert”. We deliver room wear with coloring and design that emphasizes originality, as well as the feel and functionality of textiles. In the fall of 2018, we will open a street store in New York. It is a global brand that is loved by many people both in Japan and overseas. ≪Official SNS≫ Instagram: https://www.instagram.com/gelatopique_official/ X:
https://twitter.com/_gelatopique Facebook:
https://www.facebook.com/gelatopique/
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