April 5th (Sat) A POPUP event with the theme of “Enjoying a
sustainable life with your dog” will be held at SMASELL Sustainable Commune
Wefabric Co., Ltd. Press release: March 13, 2025 4/5 (Sat) A POPUP event with the theme of “Enjoying a
sustainable life with your dog” will be held at SMASELL Sustainable Commune Special talk event with Dream Aya and others and dog photo session also held At SMASELL Sustainable Commune, an SDGs experience facility operated by Wefabric Co., Ltd. (Headquarters: Suminoe-ku, Osaka City, Representative: Tsuyoshi Fukuya), we will hold a POPUP event “Lovin’ Dog Day×asebi market” with the theme of “Enjoying a sustainable life with your dog” from April 5th (Saturday) to April 29th (Tuesday), 2025. This event will bring together many brands that provide pet-related sustainable products, and a one-day event will be held on April 5th, the opening day, with special guests.
https://prcdn.freetls.fastly.net/release_image/71637/81/71637-81-b99db8287384df6b18e37a07e6ab9276-3254×2605.jpg The POPUP event “Lovin’ Dog Day x asebi market” that has been decided to be held this time is a co-creation event between more than 10 brands such as asebi, a lifestyle brand run by Dream Aya & ARISA, and PLAYFUL MAG, a dog clothing brand made from upcycled human clothes, and SMASELL Sustainable Commune, a complex where you can experience SDGs while enjoying clothing, food, and shelter. The purpose of this event is to create an opportunity for both those who love dogs and those who don’t to get up close and personal with dogs, while also providing an opportunity for people to learn about the situation surrounding rescue dogs, which has become a social issue. ■“Lovin’ Dog Day×asebi market” overview event Date: Saturday, April 5, 2025 Time: 11:00-18:00 *Facility is open only on Fridays, Saturdays, Sundays, and holidays Location: SMASELL Sustainable Commune (5-5-26 Kitakagaya, Suminoe-ku, Osaka-shi, Osaka 559-0011 TEL: 06-6683-5122) Product development period: April 5th (Saturday) to April 29th (Tuesday) *Open only on Fridays, Saturdays, Sundays, and holidays Companies scheduled to open stores: asebi (lifestyle brand) / Itadakito (raw amazake) / RED FISH (illustrator) Ouida (pet supplies) / COKA Animal Rescue (animal protection organization) / mogmog store (pet supplies) / PLAYFUL MAG (pet supplies) / WelMo (pet well-being brand) / il mero (lifestyle) / So Good Sisters (charm making) / Kagaya no Mori (special nursing home) etc.
https://prcdn.freetls.fastly.net/release_image/71637/81/71637-81-d850b44a4e494e4d4cd92220289be046-970×329.png asebi (from left: ARISA, Dream Aya) PLAYFUL MAG representative Kazuma Mori, REDFISH (illustrator) ■April 5th (Saturday) Special event details where all brands will gather ・A talk event will be held with SPECIAL GUESTs (Dream Aya & ARISA). In addition, we will hold a portrait illustration event by popular illustrator REDFISH, an order event for event-limited goods (T-shirts), and a rescue dog adoption event by COKA Animal Rescue. We will also collect used towels and donate them to BeSail Animal, an animal shelter. Event-limited T-shirts on the day (hand-drawn illustrations by popular illustrator REDFISH will be silk-screened at the venue for each order) Image
URL: https://prcdn.freetls.fastly.net/release_image/71637/81/71637-81-653cdca45ebe3ffdd857c53be6a4aff2-956×364.png Unisex T-shirt (white) Unisex T-shirt (black) Dog T-shirt 4500 yen (tax included) 4500 yen (tax included) 4500 yen (tax included) ) Small dog ¥4,500 (tax included) Medium dog ¥5,000 (tax included) ■About SMASELL Sustainable Commune SMASELL Sustainable Commune, which our company operates, is a complex facility where people and
environmentally friendly brands from all over the world gather on a site of approximately 200 tsubo, which was renovated from an abandoned factory on the site of a former ironworks. As a place where you can experience the SDGs while enjoying clothing, food, and shelter with the intuitive human senses of “delicious,” “fun,” and “happy,” we offer sustainable products in various categories such as fashion, interior design, cosmetics, food, and art. Kitakagaya is a creative area where many artists have moved and is dotted with galleries and live music venues. This facility aims to take advantage of the characteristics of this area and become a new sustainable and permaculture distribution base where artists, musicians, fashion designers, etc. can meet and collaborate. ・SDGs experience facility SMASELL Sustainable Commune HP: https://commune.smasell.jp/ SNS: https://www.instagram.com/smasell_sustainable_commune/ Google Map: https://maps.app.goo.gl/SaRpEs6kcRNtE4v6A ■Wefabric Co., Ltd. ・Date of establishment / March 9, 2015 ・Capital: 100 million yen,
Representative director: Tsuyoshi Fukuya, Location: ▼Head office: 5-5-26 Kitakagaya, Suminoe-ku, Osaka 559-0011 Inside SMASELL Sustainable Commune ・Corporate site: https://www.wefabrik.jp/ The fashion industry is faced with the challenge of eliminating the waste of more than 300 billion pieces of clothing each year. As a solution, we have been operating the sustainable outlet mall “SMASELL” since July 2017, which connects “companies that want to deliver products to the last item without throwing them away” and “users who want to purchase products at a good price” online. In order to make fashion more enjoyable and sustainable, our company’s philosophy is to make industry-wide efforts to address the issue of waste disposal, which is an issue in the apparel industry.We aim to restore the inherent joy of fashion and create a sustainable social system that does not place a burden on the environment or the industry. ・Sustainable outlet mall SMASELL: https://www.smasell.jp/

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