ZARA releases its first collaboration collection with Seoul-based contemporary brand “Andersson Bell” on Fri day, March 21st

ZARA releases first collaboration collection with Seoul-based contemporary brand “Andersson Bell” on Friday, March 21st ​
ITX Japan Co., Ltd. Press release: March 14, 2025 ZARA releases its first collaboration collection with Seoul-based contemporary brand “Andersson Bell” on Friday, March 21st ADSB_x ZARA: Fusion of positivity and punk
https://prcdn.freetls.fastly.net/release_image/58949/92/58949-92-ba9791cce027cbfe12c7f63c22125a67-2025×2700.jpg Global fashion brand Zara announces a new collaboration with Andersson Bell. Founded in 2014 by designer Dohun Kim, Andersson Bell is a brand that creatively embodies cultural fusion through fashion. This collection brings Kim’s innovative and exciting design approach to a new global audience. Kim started her brand after a trip to Stockholm where she learned an eye-opening alternative way of thinking about style and apparel. Driven to interpret local aesthetics with his own design sense, he launched his brand after returning to Korea. The brand name “Andersson” is one of the most common surnames in Sweden, and “Bell” refers to the sound of bells in Korean Buddhist temples. Kim says, “The sound of a bell symbolizes good energy and
positivity.” This collaborative collection between Andersson Bell and ZARA brings together a variety of design elements. Incorporating trompe l’oeil (trick art) prints, textured finishes, patchwork, and a DIY style with a handmade feel, the brand explores new possibilities for fashion that are unconventional. This truly resonates with the spirit of “punk,” which pursues expression that transcends boundaries.
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https://prcdn.freetls.fastly.net/release_image/58949/92/58949-92-0b4c0dd3aa7bacb5443e540aca67f9ad-2025×2700.jpg Highlights of the collection include the designer’s favorite leather jackets. It has a trompe l’oeil finish that looks like denim, creating a realistic visual effect. The cotton flannel shirt features a bold combination of different check patterns and a layered denim-like print. Furthermore, T-shirts and knitwear express new silhouettes and textures by combining patches and different materials. The knit has a soft, semi-sheer finish, and the wool pants are designed with metal grommets scattered like a constellation. The lineup of accessories includes a guitar-shaped mini bag, a distressed denim tote (with pin), Vibram-soled mules and boots, and a key chain decorated with numerous keys and guitar picks. This symbolizes the nomadic and creative spirit underlying Andersson Bell. Additionally, some T-shirts and patches feature the phrase “Absolute Beginner.” It pays homage to David Bowie’s song Absolute Beginners and the novel by Colin MacInnes on which it is based. More than anything, it also represents Kim’s attitude towards her book collection. “We want people to feel the sense of openness and freshness that comes with exploring different styles, references, and aesthetics, and cultural elements that speak to you,” says Kim. “It’s like being in an exciting phase with a blank canvas, open to anything. This collection captures that Beginner mindset, the perfect blend of fearlessness and youth.”
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https://prcdn.freetls.fastly.net/release_image/58949/92/58949-92-e5a57275c083d56f543b4ec35b1404c1-2025×2700.jpg The ADSB_x ZARA collection will be on sale from March 21st (Friday) at some stores and online. In addition, ZARA Shinjuku store will have a special corner featuring this collection. About ADSB Andersson Bell is a contemporary brand that pursues the beauty of contrast. The unexpected combination creates a new and sophisticated aesthetic. Founded in 2014 by creative director Dohun Kim, the brand is characterized by deconstructed silhouettes, vibrant color palettes, and a fusion of classic and modern. Each collection challenges preconceived notions and offers unique looks that celebrate each person’s individuality. Offering clothing and accessories for both men and women, the brand embodies both originality and craftsmanship, with a focus on high-quality materials and details. Combining contrasting elements into a single vision, it sets new standards for contemporary fashion and celebrates exceptional elegance. About ZARA ZARA is the leading brand of the global fashion company Inditex Group, founded in Spain in 1975, and currently operates an integrated store and online platform in over 200 markets. ZARA provides fashion items for women, men, and children that incorporate the latest trends, has a business model centered on customer service, and aims to become climate neutral by 2040.