Mitsuda Kogyo Co., Ltd. Japanese traditional beauty captivates Milan! “Salon de Alphard” achieves overwhelming success with Milan Collection, Saitama’s small and medium-sized enterprises continue to challenge the world

【Mitsuda Kogyo Co., Ltd.】 Japanese traditional beauty captivates Milan! “Salon de Alphard” achieves overwhelming success with the Milan Collection; Saitama’s small and medium-sized enterprises continue to challenge the world ​
Mitsuda Kogyo Co., Ltd. Press release: March 14, 2025 Traditional Japanese beauty captivates Milan! “Salon de Alphard” achieves overwhelming success with Milan Collection, Saitama’s small and medium-sized enterprises continue to challenge the world Saitama’s small and medium-sized enterprises continue to challenge the world Japanese luxury leather brand SALON DE ALFURD (Mitsuda Kogyo Co., Ltd., Headquarters: Yoshikawa City, Saitama Prefecture, Representative Director: Hiroki Mitsuda), which exhibited at one of the world’s three major fashion events, “Milan
Collection,” received high praise from those in the fashion industry in Milan and achieved great success.
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-cc83f5b9118c5bea5bca8ae815e83cfe-1200×800.jpg Venue exterior
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-cdc52fa4f5a2d28027ec0775fabc6f30-1200×800.jpg Nishijin-ori formal bag exhibited on the runway 1: A bag that combines traditional Japanese beauty and innovation will surprise the world At this exhibition, under the theme of “Japanesque Sustainable Formal,” we will be presenting luxury bags made from Nishijin-ori obi fabric, one of Japan’s traditional crafts. Two types of clutch bags created in collaboration with Japanese luxury formal wear brand “MUNETAKA YOKOYAMA” have become a hot topic. The delicate weave of Nishijin-ori and the high-quality texture of Italian leather combine to create a perfect harmony of Japanese and European tradition and craftsmanship. The bag, which takes into account the universal and timeless design and the durability of the materials, received rave reviews from visitors in Milan, who said, “It’s like a piece of art,” and “It’s a fusion of traditional technology and modern design, making it truly sustainable.”
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-bb47baf530a5bbaa45f94890cefb70f9-1200×800.jpg Clutch with ribbon (gold)
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-00ba7d7f0f84cfb4644b2589008b439c-1200×800.jpg Clutch with ribbon (gold) Clutch with ribbon (gold) Material: Nishijin-ori fabric, Italian cowhide Size: Height 14.5 x Width 26 x Bottom gusset 4cm Price: 110,000 yen (121,000 yen including tax) The flowing patterned fabric is made into a ribbon with an impact similar to the obi knot of a kimono. A timeless impression with a graceful and elegant design that is not too cute URL
https://salon-de-alfurd.jp/products/1890
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-64f381c235ca45294891664d6b7b34e0-1200×800.jpg Horizontal clutch bag (black x floral pattern)
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-188c012af556e97bdb48834f534ad667-1200×800.jpg Horizontal clutch bag (black x floral pattern) Horizontal clutch bag (black x floral pattern) Material: Nishijin-ori fabric, Italian cowhide Size: Height 12 x Width 31 x Bottom gusset 3cm Price: 90,000 yen (99,000 yen including tax) A simple horizontal clutch with a clear and gorgeous floral pattern on a black background to highlight the characteristics of traditional kimono fabric. Accented with tassels made from high-quality Italian leather, it combines beauty and ease of use with a removable chain. 2: Traditional crafts: Collaboration with a gold brocade weaver in Nishijin, Kyoto The material is Nishijin-ori from Morisan in Kyoto. As a Nishijin textile and gold brocade weaver, we have been awarded the “Kyoto Master Craftsman, Kyoto Prefecture Traditional Industry Excellent Technician” and “Zuiho Single Light Award”, and are highly acclaimed for the unique beauty of their patterns, thread making, and weaving. Just as Nishijin Ori Brocade is a textile that has become more familiar in our modern lives, where it has become difficult to pass on traditional Japanese crafts, Mitsuda Kogyo, a “Japanese luxury brand” that is also actively working on “SDG’s”, teamed up to create new value and communicate it to the world. 3: Runway and special exhibition that captivated the venue The venue was Villa Erba in Lake Como, Italy, where a beautiful harmony of bags and formal wear was showcased on the runway in a formal atmosphere. The Salon de Alphard bags carried by the models had the presence of a leading role and captured the attention of the audience. Furthermore, the exhibition held on March 2nd attracted fashion industry buyers and media personnel, and we received many inquiries. In particular, overseas fashion PR professionals have shown deep interest, creating new possibilities for collaboration. Comment from Hiroki Mitsuda, Representative Director “As a luxury brand originating from Japan, one of our missions is to share with the world the advanced Japanese craftsmanship and design that we have cultivated in-house.Also, through this Milan Collection, we are introducing the beauty and craftsmanship of Nishijin-ori from the world of kimonos. We are very proud to have taken a step forward and been accepted by the world.We aimed for a design that would fit well with both clothes and kimonos.We will continue to deliver the charm of Japanese
manufacturing to the world while valuing a sustainable perspective.” Information on future developments and interviews Based on this success, Salon de Alphard will continue to promote the development of luxury items that utilize traditional Japanese techniques. We also plan to make announcements at exhibitions and special events in Japan and abroad, and to open a cross-border site (in March 2025). Mitsuda Kogyo is currently accepting requests for interviews. ・Behind the scenes of the Milan Collection exhibition ・Secret story behind Nishijin textile x leather development ・The future and possibilities of Japanese traditional crafts We can discuss a wide range of topics from the perspective of fashion, business, and culture. Brand Overview At Salon de Alphard, we always produce products using high-quality leather sourced from Italian tanners who are also purveyors of European luxury brands. In addition, each bag is carefully handmade in our domestic workshop by bag craftsmen, from cutting to finishing. Company Profile Mitsuda Kogyo Co., Ltd. Established: December 26, 1966 Representative Director: Hiroki Mitsuda Capital: 10 million yen (as of February 2023) Address: 815 Kawafuji, Yoshikawa City, Saitama Prefecture Directly managed stores (including corner stores) Hiroo Main Store / Sapporo Mitsukoshi Store / Sendai Mitsukoshi Store / Kashiwa Takashimaya Store / Tobu Funabashi Store / Odakyu Department Store Shinjuku Store / Keio Shinjuku Store / Sogo Yokohama Store / Nagoya Mitsukoshi Sakae Store / Sakai Takashimaya Store / Senri Hankyu Store / Nishinomiya Hankyu Store URL:
https://salon-de-alfurd.jp/pages/company https://salon-de-alfurd.jp/ https://www.instagram.com/salonfurdeald/
https://www.facebook.com/salon.de.alfurd/
https://twitter.com/SALON_DE_ALFURD/ Biography of Representative Hiroki Mitsuda Completed master’s program at Waseda University Graduate School of Science and Engineering in 2006. After completing graduate school, I started working at a headhunting company. After leaving the company, I traveled alone to 45 cities in 24 countries in Europe to study fashion and art. After returning to Japan, due to his father’s illness, he took over the family business of a bag factory and launched the new “SALON DE ALFURD” brand. At the same time as he became president, the company has achieved rapid growth by adopting strategies that are the exact opposite of the conventional wisdom in the apparel industry, such as “a system that allows us to keep prices low and achieve high quality by focusing on online sales and not holding inventory outside of our stores” and “rather than releasing new products every season, we quickly roll out many products, repeatedly update versions while closely reflecting sales conditions and customer feedback, and develop products to become best sellers.” In addition, our products have been praised for their high quality, and have been expanded to major Japanese department stores such as Hankyu, Takashimaya, and Mitsukoshi. Last year, the online purchase repeat rate reached 40%, proving popular. Additionally, as a “Saitama Prefecture SDGs Partner,” we actively participate in sustainable corporate activities, and now more than 40% of our sales are sustainable products that are considerate of the global environment.
https://prcdn.freetls.fastly.net/release_image/60402/61/60402-61-ab46d51db80324f115e1161538ebdcfb-1200×800.jpg Salon de Alphard Hiroo Main Store Salon de Alphard Hiroo Main Store Izutsu Nishiazabu Building 1F, 4-3-3 Nishiazabu, Minato-ku, Tokyo Business hours: 11:00-14:00, 15:00-19:00 Closed: Tuesday TEL: 03-6434-1497 Kyoto Nishijin Orimoto Morisan 402 Kagaya-cho, Senbon Nakatauri Higashiiri, Kamigyo-ku, Kyoto City Phone: 075-432-1205