Research that sparks a new trend in the underwear industry / “colors that are difficult to see through” other than beige revealed!

Research that sparks a new trend in the underwear industry/“Colors that are difficult to see through” other than beige revealed! ​
Okadaya Co., Ltd. Press release: March 14, 2025 Research that sparks a new trend in the underwear industry / “colors that are difficult to see through” other than beige revealed! Revolutionizing the underwear industry with the development of a new scientifically-based “non-see-through bra”
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-62e1e889fb3ac307cd323f537c7db628-1920×1280.jpg A new product that incorporates colors that are difficult to see through clothes into cute underwear The latest research conducted by a research team led by Professor Keiko Miyatake and Professor Junko Goto of the Faculty of Home Economics, Kyoritsu Women’s University (research support of Kyoritsu Women’s University/Kyoritsu Women’s Junior College, Research Institute for Cultural Studies) has revealed “colors of underwear that are difficult to see through clothes” other than beige. Based on the results of this research, Ante Sucre, the lingerie division of Okadaya Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative: Katsugo Hirukawa), has developed a new non-beige bra (L wire bra, bare skin color) that is not beige. We overturn conventional concepts and support women’s fashion through innovative product development. New discovery of “hard-to-see-through colors” Up until now, beige has been considered the standard color when it comes to “colors that make it difficult to see through underwear”. However, we often receive comments from Anté Sucre customers asking, “Is there a color other than beige that is not see-through and makes me feel good when I wear it?” In addition to beige, which is known as the standard these days, various underwear manufacturers have proposed and introduced colors that are difficult to see through, but are they really that difficult to see through? There was a current situation where no clear tests were conducted. Therefore, Anteshkure asked the research team of Kyoritsu Women’s University. The latest research has revealed that certain colors other than beige are difficult to see through clothing and are difficult to see through. In this study, 40 colors were compared by calculating color differences through instrumental measurements and by sensory tests in which 18 subjects evaluated the sense of transparency. As a result, it was proven that there are effective colors other than beige, which was previously thought to be difficult to see through. Effect of “hard-to-see-through color” in numerical terms In the research, in order to quantify the degree of transparency that occurs between the skin, underwear, and clothing, an instrumental measurement was carried out to calculate the color difference using a colorimeter. The following results were obtained.
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-6579103df2c75951c87aa360b72f9c56-563×700.jpg Kyoritsu Women’s University, Faculty of Home Economics, Professor Keiko Miyatake, Professor Junko Goto (Kyoritsu Women’s
University/Kyoritsu Women’s Junior College Research Grant Research Grant) Survey Colors such as “Smoky Purple”, “Coral”,
“Mushroom”, “Canyon Red”, “Mocha Brown”, and “Chino Beige”, which performed well in terms of color difference values, received many responses in the sensory tests as “not transparent,” indicating that they are difficult to see through when worn as underwear. Click here for details ​ Birth of scientifically based low-sounding bra “L wire bra bare skin color”
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-1ffd7e1c47557d1aa747f9feafbadcdd-3900×2600.jpg L wire bra bare skin color｜From front: mushroom, coral, smoky purple Ante Sucre focused on the results of this research and planned a new “bra that doesn’t resonate easily.” “L wire bra bare skin color” uses three colors from among the scientifically proven colors. When it comes to “bras that don’t make noise,” the conventional concept of “simple and beige” has been overturned, and this is a groundbreaking product that balances noise resistance and design. Furthermore, we are particular about not only the color but also the formability. ・Use of molded cups and attention to the position of the lace: Beautiful silhouette without the lace reflecting on top of the clothes ・Use of L-shaped wire: Comfortable to wear and creates a deep cleavage This is a new type of T-shirt bra that perfectly satisfies essential aspects when choosing underwear, such as low color resonance, beautiful silhouette, and good fit. Product overview
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-d330789a19d46e765cd5c66567ccf98a-1920×1280.jpg Product name: L wire bra bare skin color Price: 3,850 yen (tax included) Color options: 3 scientifically proven colors:
mushroom/coral/smoky purple Release date: March 14, 2025 Sales location: Anteshkure store and official online store
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-f43193713cfaf0a025d92937b2cda9ae-3222×2497.jpg Mushroom
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-ba54bba255f70bc1404d7244500d1640-3222×2497.jpg Coral
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-1238c3157a5867573d70f115b9cbf1d3-3222×2497.jpg Smoky purple Click here for the product page ​ The future brought about by current research results The Kyoritsu Women’s University research team in charge of this study aimed to elucidate the characteristics of sheerness in underwear and clarify the relationship between color and sheerness in women’s underwear. The results of this research are expected to be groundbreaking not only for the underwear industry, but also for apparel in general. At Anté Sucre, we aim to utilize this research in product development to increase the degree of freedom in fashion and create a world where women can achieve what they want through underwear. What is Anteshkure
https://prcdn.freetls.fastly.net/release_image/97518/20/97518-20-84e023fd415d6dae501b5280182f3061-400×400.jpg The origin is a French coined word that means “inner sweetness” Ante Sucre is a select shop based on the concept that “underwear is a turning point” and will help you find the perfect underwear to make your daily life more enjoyable and positive. We have 10 stores mainly in the Tokyo metropolitan area, and our professional fitters work closely with each customer to help them find the perfect underwear. Click here for Anteshkre brand page ​ Company profile Trade name Okadaya Co., Ltd. Address: Head Office/7-15-4
Nishi-Shinjuku, Shinjuku-ku, Tokyo Head office/3-23-17 Shinjuku, Shinjuku-ku, Tokyo Sales items ・Import/export and sales of women’s underwear, underwear, Japanese and Western sewing materials, fashion accessories, fabrics, interior goods, wool craft supplies, books, and cosmetics. ・Planning and planning of original products. ・Collection, processing, and sales of various product distribution information. ・Buy, sell and lease of real estate. ・All work incidental to the preceding items. Founded: October 3, 1929 Capital: 49 million yen Number of employees: 408 Representative: Katsugo Hirukawa Contact information Okadaya Co., Ltd. 03-5386-6411 Reception hours: Monday to Saturday 10:00 – 17:00 (closed on Sundays and holidays)
info@okadaya.mobi Official website:
https://www.okadaya.co.jp/shop/c/c50