OWNDAYS Approximately 85% of sunglasses owners said they would like to purchase custom lenses (*1) In preparation for the tourist season, 33 new colored lenses have been introduced, making over 280,000 combinations possible.

[OWNDAYS | OWNDAYS] Approximately 85% of sunglasses owners said they would like to purchase custom lenses (*1) In preparation for the tourist season, 33 new colored lenses have been introduced, making over 280,000 combinations possible.
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OWNDAYS Press release: March 14, 2025 [OWNDAYS] Approximately 85% of sunglasses owners said they would like to purchase custom lenses (*1) In preparation for the tourist season, 33 new colored lenses have been introduced, making over 280,000 combinations possible. Ryuhei Matsuda appears in the visual of an original story with the theme of color lenses OWNDAYS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Takeshi Kaiyama), which manufactures and sells glasses and sunglasses, will roll out 33 new colored lenses at OWNDAYS stores nationwide from Friday, March 14th, expanding the color variation to 191 colors. In conjunction with this, Ryuhei Matsuda will appear in the visuals of an original story depicting “casual everyday scenes” with the theme of colored lenses, which will be simultaneously rolled out at OWNDAYS stores nationwide. In recent years, an increasing number of people are wearing colored lenses on a daily basis, not only to protect against UV rays and glare, but also for fashion and self-expression purposes. The “Colored Lens and Sunglasses Survey” (*1) conducted in February 2025 among men and women aged 15 to 59 revealed that approximately 85% of sunglass owners have a need to “customize and purchase sunglasses that suit them by choosing the colored lenses and frames of their choice.” For this reason, OWNDAYS will enable more than 280,000 combinations of frames and colored lenses in preparation for the tourist season, and will enhance color variations so that you can create your own customization. Special page: https://www.owndays.com/jp/ja/news/color
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-6383e34ec7a9465eaaada08fda35d38b-1280×670.jpg Listed products (Frame JD2043J-1A C1 Lens MB-Blue) 33 new colors are now available in OWNDAYS color lenses for the tourist season This time, OWNDAYS has added a total of 33 types of colored lenses that are easy to use for various spring and summer vacation scenes. The new color lenses added this time are popular colors that are also used in the original sunglasses developed by OWNDAYS. In the future, you will be able to purchase prescription colored lenses, making it even easier to create your own sunglasses. ・Seasonal Tone Unique colors that incorporate seasonal trends and the latest trends. It attracts attention as a fashion accent and adds a sense of playfulness to your daily life. Recommended for those who want to be particular about the combination with the frame.
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-8478da93f58c2b1596d439d5d5f19eae-3900×2600.jpg Seasonal Tone (Frame JD2058B-5S C2 Lens RO-02) Frame: JD2058B-5S (C2 Brown Demi) Lens: Orange (RO-02) Product URL:
https://www.owndays.com/jp/ja/products/JD2058B-5S ?sku=8330 ・Gradation Tone Attractive colors with delicate gradations. The color transition is natural and gives a softer impression compared to full-color sunglasses. From everyday use to special occasions, the design allows you to casually enjoy fashion.
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-ce70afec7b58de5dbfd2e5034af5711f-3900×2600.jpg Gradation Tone (Frame JD1045Z-4A C2 Lens G-G01) Frame: JD1045Z-4A (C2 gold) Lens: Gradient green (G-G01) Product URL:
https://www.owndays.com/jp/ja/products/JD1045Z-4A ?sku=8178 ・Classic Tone Simple and easy to use, the standard full color OWNDAYS sunglasses. It features a calm color that reduces glare and is easy to match with any style, so it can be used for a long time regardless of trends or seasons.
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-4c3fd33a48010042af0db81fb823c3dd-3900×2600.jpg Classic Tone (Frame JD2060N-5S C4 Lens RBL-04) Frame: JD2060N-5S (C4 clear gray) Lens: Blue (RBL-04) Product URL:
https://www.owndays.com/jp/ja/products/JD2060N-5S ?sku=8340 ＜New color lens overview＞ Types: 33 types *No density change Sales price: 4000 yen (tax included) Special page:
https://www.owndays.com/jp/ja/news/color Ryuhei Matsuda appears in the visual of an original story with the theme of color lenses Image
URL: https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-e8fdb7465d751dfda5b8ac32df55c139-1200×1200.png Worn product (frame JD2050B-3S C2 lens Green-03)
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-f197a9ed76708698ae3fc2c848bca612-1200×1200.png Worn product (frame JD1045Z-4A C3 lens CS-Blue)
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-890796c789d2a4544cfe06d0cb14facf-1200×1200.png Worn product (frame JD2050B-3S C2 lens CL-Yellow) In July 2024, OWNDAYS announced its rebranding concept, OWN ‘your’ DAYS, with a focus on helping customers enjoy everyday moments and embrace their individuality through the shopping experience. In November 2024, Ryuhei Matsuda, who has been newly appointed as the image character, will appear in his first commercial with the catchphrase “Let’s look good.” We sent this message with the hope that people can live each day in their own way and lively, and that by wearing OWNDAYS glasses, they can spend each day feeling fresh, just like changing their daily sneakers or clothes. The new color lenses are characterized by a wide variety of colors that you can choose according to your mood that day. For this reason, we conducted a transcribed short project titled OWNDAYS Stories, and published original stories depicting “casual everyday scenes” with the theme of colored lenses. Please fully enjoy this heartwarming story, which is a little sad and a little romantic. In addition, a new visual of Ryuhei Matsuda, who appeared in the OWNDAYS story wearing the color lenses recommended for this spring, will be released at the same time at OWNDAYS stores nationwide. In this way, OWNDAYS strives to be a brand that brings color to each customer’s daily life through new colored lenses. Actual survey of colored lenses and sunglasses OWNDAYS develops lenses that allow you to enjoy fashion by combining colored lenses with your favorite frames. As a result of conducting a survey on the actual state of how colored lenses are used, the image and usage trends toward colored lenses have been clarified. ＜Study Summary＞ • Colored lens glasses have become popular as items worn on a daily basis. • There is a growing demand for people to choose colored lens glasses that suit them, and needs for customization are also increasing. • Many people use colored lens glasses for fashion purposes compared to traditional sunglasses. ・Colored lens glasses have become popular as items worn on a daily basis As a result of the survey, it was found that about 40% of people who own sunglasses wear glasses with colored lenses (hereinafter referred to as colored lens glasses) at least once a week, and about 15% wear them every day. Additionally, it was found that more than 40% of people own two or more pairs of colored lens glasses, and about 70% of them use them differently depending on the purpose or occasion. There are a certain number of people who keep multiple pairs of colored lens glasses and use them depending on the occasion and purpose, which shows that colored lenses are not only used to protect against ultraviolet rays and bright sunlight, but are also widely used in everyday life.
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-c408f435d37e3b79eea0bb3810de5f6d-1024×768.jpg Approximately more than 40% own two or more colored lenses Q: How many colored lens glasses do you have?
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-6094ff460323ec81bc48c1a347d42ee2-1024×768.jpg Approximately 40% wear them at least once a week Q: How often do you wear colored lens glasses?
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-c928f7963a2e3083bcbe00064f10040e-1024×768.jpg Approximately 70% use it differently depending on the purpose and scene Q: Do you use different colored lens glasses depending on the purpose and occasion? There is a demand to choose colored lens glasses that suit oneself, and customization needs are also increasing The top criteria for choosing colored lens glasses were “Choose based on the frame shape and color you like (49.8%)” and “Choose based on your face shape, personal color, and makeup (30.8%).” Approximately 85% of people who own colored lens glasses answered, “I would like to customize and purchase colored lenses that suit me by choosing the lenses and frames of my choice,” suggesting that there are many people who are particular about looking for colored lens glasses that suit them.
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-f740e858cc0cf93725ba37148f17b158-1024×768.jpg “Choose based on the design you like” and “Choose according to your face shape and personal color” are the top criteria for choosing colored lens glasses. Q: How do you choose colored lens glasses when purchasing them?
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-aad7451ce22e4980661d16c37fd9ab3e-1024×768.jpg Approximately 85% said they would like to customize the product before purchasing Q: Would you like to customize your purchase by selecting colored lenses and frames that suit you? Colored lens glasses are worn for fashion purposes compared to traditional sunglasses When we investigated the reasons for wearing sunglasses and colored lens glasses, we found that more people answered that colored lens glasses were worn as a fashion item. On the other hand, we found that the majority of reasons why people wear sunglasses are weather-related, such as “to protect my eyes from bright sunlight,” “to protect my eyes from ultraviolet rays,” and “to improve visibility while driving.” Approximately 90% of respondents answered that they would like to wear colored lens glasses in the summer. It turns out that the reasons for this are not only due to the summer climate, but also due to the fashion needs of summer, such as “There are many simple outfits in summer (22.6%)” and “It is necessary for summer fashion (14.2%)”.
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-d6481de7491ce05d5ff9a4df47af4f0f-1024×768.jpg Nearly 30% wear colored lens glasses as a fashion item Q: What is the purpose of wearing sunglasses or colored lens glasses?
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-1460f65c9da0fcd2240aa0797d525b0d-1024×768.jpg Approximately 90% of respondents said they would like to wear colored lens glasses in the summer Q: Do you want to wear colored lens glasses in summer?
https://prcdn.freetls.fastly.net/release_image/5214/166/5214-166-7c5a4c7057a65964f2b34e96c4863cb9-1024×768.jpg There are a certain number of seasonal fashion needs such as “Because I often wear simple outfits” and “Because I need it for summer fashion” Q: Please answer the appropriate answer regarding why you want to wear colored lens glasses in the summer. (*1) Research entity: INTAGE Research method: Internet survey Survey target: Nationwide, 15-59 years old, men and women *Available to owners of sunglasses and colored lens glasses Survey period: February 22, 2025 to February 24, 2025 Target: Number of valid responses: 546 people About OWNDAYS OWN‘your’DAYS OWNDAYS is an eyewear brand with over 570 stores in 13 countries and regions around the world, including Japan, Singapore, and Taiwan. With our aspiration to provide glasses that not only help our customers see, but also enrich their daily lives, we will continue to develop new demand and provide better services from Japan to the world. https://www.owndays.com/jp/ja Inquiries regarding products OWNDAYS Customer Desk: TEL 0120-900-298 OWNDAYS glasses
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