ASICS Shoji Co., Ltd. Released “PEDALA RIDEWALK 2” from the ASICS WALKING “PEDALA” series

[ASICS Shoji Co., Ltd.] “PEDALA RIDEWALK 2” released from ASICS WALKING “PEDALA” series ​ ASICS Shoji Co., Ltd. Press release: March 14, 2025 “PEDALA RIDEWALK 2” released from ASICS WALKING “PEDALA” series Promoting the joy of walking with the catchphrase “Let’s love detours.”
https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-3467ef8396e86d1fab30e14f7df82bef-1200×800.jpg ASICS Shoji has released PEDALA RIDEWALK 2, a shoe from the PEDALA walking shoe series that reduces energy loss during walking and has the ability to walk longer distances comfortably. 2) will be on sale from February 27th at the ASICS Walking online store, the ASICS Group’s directly managed store “ASICS Walking”, and department stores nationwide. The manufacturer’s suggested retail price for all products is 29,700 yen (tax included). This product is a new product of “PEDALA RIDEWALK”, which has been popular since its release in March 2022 for its ride feeling that gives a sense of stability while giving a rolling sensation. We have pursued walking efficiency by saving the energy required for walking, and we have further enhanced the functions that allow you to walk comfortably over long distances and long periods of time, and we have commercialized this product with the hope that you will experience the joy of walking. This time, in order to deliver the worldview of “PEDALA” to more customers, we have set the catchphrase “Let’s love detours.” to coincide with the release of new products. Rather than prioritizing the quickest way to reach a destination or the shortest distance, we will communicate a sense of value that values ​​the free space that is unique to walking. The sole of the shoe uses a “guide sole” structure inspired by running shoes. By creating a curve in the front of the sole, it is possible to move the foot forward with less energy, which reduces ankle flexion when walking, reduces energy consumption in the ankle joint, and increases walking efficiency. It creates a rolling motion, allowing you to walk comfortably over long distances. By newly installing a large resin reinforcing material with excellent rigidity in the stepping area, it has a more “cologne feeling” than the previous model. The midsole (intermediate cushioning material between the upper and the sole) uses environmentally friendly cushioning foam material “FF BLAST PLUS ECO” to achieve lightweight and soft cushioning. Approximately 24% of the cushion foam material is made from renewable sugarcane-derived materials. The heel is equipped with GEL, a shock absorbing function that reduces the burden on the feet. The tongue part is punched*1 and mesh material is used*2 to ensure breathability and further comfort. Two types of upper designs are available: a shoelace type (MENS and WOMENS) and a three-belt type (WOMENS only). The shoelace type has a beautiful curved eyelet decoration (eyelet: hole for shoelaces), and the tips of the shoelaces are made of metal. In addition, the 3-belt type has a narrower belt width to prevent it from making an
overpowering appearance, making it suitable for a clean style. All of our designs are simple and high-quality, with attention to detail. ※1 3-belt type, ※2 Shoelace type
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https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-191a12bbb143fef46a18bd6957312860-1000×1500.jpg 〇Catchphrase
https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-1ed376015eb40b4e0adb3c716430bd60-1500×313.jpg 〇 Statement take a detour. Dare to take an unknown path. Walk even in the rain. Sometimes I get lost. In that walk, More space for drama to occur. Adults, let’s free ourselves from “Taipa”. Come on, Go to places that are further away than by car or plane. Easy to walk in and gentle on your feet. ASICS engineering technology Let’s be on our side.
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https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-2983d9f38b086d0f5b667ae187c6f6d6-1125×1500.jpg ASICS WALKING was born in 1983. The company’s philosophy at the time of its creation was “restoration of humanity through good health and rich sensibilities,” and the idea is to help customers feel the fun and joy of walking by offering shoes that fit their feet. Just like the brand slogan “Sound Mind, Sound Body,” which represents ASICS’ founding philosophy of “Anima Sana In Corpore Sano,” the tagline and statement “Let’s love detours.” was born from the idea that we want people to feel energetic and rich in body and mind through walking. In the future, we will continue to offer walking shoes equipped with sports shoe technology, and a lifestyle with space to enjoy the process of walking while feeling the changing seasons and cities. 〇Walking lifestyle media “ASICS WALKING JOURNAL” Series “SANPO TALK” https://walking.asics.com/journal/contents_tag/sanpo-talk/ 〇Product overview (MENS) Product name PEDALA RIDEWALK 2 (Lace-up type) Product number 1211A100 With 3E Price 29,700 yen (tax included) Color Black x black Off white x white (brushed) Navy blue x navy blue (brushed) Size 24.0-28.0cm (0.5cm increments) Material Upper: Natural leather Outer sole: Rubber sole Country of origin Cambodia
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https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-f3a8a1920e99c6d911de6a9a6a521c28-1500×1062.jpg (WOMENS) Product name PEDALA RIDEWALK 2 (Lace-up type) PEDALA RIDEWALK 2 (3 belt type) Product number 1212A267 1212A268 With 2E 2E Price 29,700 yen (tax included) 29,700 yen (tax included) Color Black x Black (brushed) Off-white x White (brushed) Warm gray x Warm gray (brushed) Black x Black (brushed) Off-white x White (brushed) Warm gray x Warm gray (brushed) Size 22.0-25.0cm (0.5cm increments) 22.0-25.0cm (0.5cm increments) Material Upper: Natural leather Outer sole: Rubber sole Upper: Natural leather Outer sole: Rubber sole Country of origin Cambodia Cambodia
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https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-c00e55e3c71ad07068bccd7097964851-1500×1074.jpg 〇 “Let’s love detours.” Special site
https://walking.asics.com/journal/contents/story/7362/ The special site introduces the advertising visual, “People who love detours,” in standing portraits, from their expressions (faces) to their feet (shoes).
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https://prcdn.freetls.fastly.net/release_image/42815/10/42815-10-67e9a960571e766f0df4402b414b1f6b-1125×1500.jpg 〇 “Let’s love detours.” Present campaign held To commemorate the release of “PEDALA RIDEWALK 2″, we will be holding a giveaway campaign on ASICS Walking’s official Instagram account (@asics_walking) from March 14th to April 14th. We will give away “PEDALA RIDEWALK 2” to 5 people who follow the official account and comment on their favorite “detour spot” where they would like to wear “PEDALA RIDEWALK 2”.