[Senshukai Co., Ltd.] Sweat-absorbing innerwear brand “Salalist (R)” introduces a new series “Hiyashi Saratto Cotton” that uses cooling materials, and a new product “Take-off Jar” that allows you to easily take off your clothes. Sales start on Tuesday, March 25th.
Senshukai Co., Ltd. Press release: March 14, 2025 Sweat absorbing innerwear brand “Salalist (R)” introduces a new series “Hiyashi Saratto Cotton” using cooling material, and a new product “Takerun Jar” that allows you to easily take off your clothes while still wearing them. Sales start on March 25th (Tuesday) In addition to “sweat prevention”, “heat prevention” function has been strengthened
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-06071e68e6f83a118946087db3b15dd3-1280×670.jpg [Featured page URL]https://www.bellemaison.jp/cpg/prr/pr_lp_slt_0314/ Senshukai Co., Ltd. (Headquarters: Osaka City Representative Director and President: Kenji Kajiwara Belle Maison, a mail-order business of Senshukai), is selling a new series of “chilled smooth cotton bra camisole ribs” from the sweat absorbing innerwear brand “Salalist (R)” (price including tax: 2,2 From Tuesday, March 25, 2025, we will start selling 6 products, including the new product of the “Kokerun Jar” series “Shun! Sweat Removal Inner Armpit Back (Kokerun Jar)” (price including tax: 1,390 yen). (https://www.bellemaison.jp/) “Salaryst” sweat absorbing innerwear with cumulative sales of 9.16 million pieces (*1) is Belle Maison’s original sweat absorbing innerwear brand developed to eliminate sweat problems such as armpit sweat, sweat stains, sweat stickiness and odor. This year, in addition to “anti-sweat measures,” we will be rolling out a new series of “chilled silky cotton” that uses cooling materials as a measure against extreme heat. In addition, we will add a new product to the popular sweat-removing innerwear that went viral last year on Belle Maison’s SNS posts, which we developed based on the new idea of “All you have to do is take off your sweat!” and create a series called “Take-off Jar.” According to the Japan Meteorological Agency (*2), Japan’s summer of 2024 (June to August) was the hottest on record, with the average temperature deviation at 15 points nationwide reaching 1.76℃. Additionally, in a survey conducted in 2024 among 1,000 women in their 30s to 60s (*3), “cooling function” rose from 4th place in 2022 to 2nd place among the functions desired in summer underwear, indicating a growing need for functions that lower perceived temperature. In recent years, it is said that “sweat wipe sheets” are selling better than “antiperspirant sprays” in the antiperspirant market, indicating that there is a growing need for care for sweat rather than suppressing sweat. Against the backdrop of these changes in consumer needs, we have developed a new product that can withstand extreme heat. *1) Cumulative sales volume of the series from March 2010 to the end of December 2024 *2) Quoted from the Japan Meteorological Agency document “Weather for Summer 2024 (June to August)” dated September 2, 2020 *3) Jeanne Marie Co., Ltd. Survey conducted in April 2024 [New series “chilled cotton” product features] Introducing a bra top made of cooling material and a 2-way tank top that is convenient for mixing and matching In addition to absorbing water and drying quickly and feeling cool to the touch, it also has a “moisture-absorbing cooling treatment” that absorbs moisture and sweat and lowers the surface temperature to keep you cool and comfortable. Made of cotton blend material, it has a light feel that blends easily against your bare skin. The bra top series comes with a cup so you can wear it alone and feel comfortable without feeling too tight. The 2-way tank top has a design that allows you to enjoy both a U-neck and square neck.
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-2d4a93547374b7fd7c20cd390ad7db3c-2189×707.png [“Kokerun Jar” series product features] The sweat absorbing innerwear series that can be easily taken off while wearing clothes has evolved even further! Belle Maison focused on “how to deal with sweat,” and made “take off that sweat” one of the themes of the 2025
“Salaryist” series. The “Takerun Jar” series is a sweat-wicking innerwear, but it is also a functional innerwear that can be easily taken off and replaced after absorbing sweat. In addition to products for “cleavage sweat” and “back sweat” that were popular last year, this year we will be expanding our lineup of products for “underarm and back sweat” and items for men’s “back sweat” in order to solve the problem of sweat in various areas. “Moment! Sweat Removal Inner Armpit Back Jar” is a new product that can be worn over a bra to cover sweat from areas such as the armpits and back, and can be easily removed. The front hook and detachable strap make it easy to put on and take off, so when you’re commuting to work or sweating under the hot sun, you can quickly take it off while still wearing your clothes, giving you a refreshing feeling as if you’ve just changed your clothes. Moment! Sweat removal innerwear/armpit back (removable jar)
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-17ed6e8bf8821dd65f88172357d09d2b-2274×627.png [New product list] *Available for viewing from Tuesday, March 25, 2025 “Chilled Cotton” Series
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-b52d28d697f090cace477d37eaedb860-859×482.png Product name/chilled smooth cotton bra camisole rib Price/S-LL: 2,290 yen (tax included), 3L: 2,590 yen (tax included) Color/5 colors (black, off-white, charcoal, smoke yellow, camel) Size/5 sizes (S, M, L, LL, 3L) URL／https://www.bellemaison.jp/cpg/prr/pr_1260940/ Image
URL: https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-31d7bca9ea630334d676c67b7e79bd8f-863×503.png Product name/chilled smooth cotton bra tank top rib Price/S-LL: 2,290 yen (tax included), 3L: 2,590 yen (tax included) Color/3 colors (black, charcoal, camel) Size/5 sizes (S, M, L, LL, 3L)
URL／https://www.bellemaison.jp/cpg/prr/pr_1260941/
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-4b0386d5f94d4759e35a3d25b4bd01d5-848×475.png Product name: Chilled smooth cotton bra camisole rib (cropped length) Price/S-LL: 1,980 yen (tax included), 3L: 2,190 yen (tax included) Color/3 colors (black, charcoal, camel) Size/5 sizes (S, M, L, LL, 3L) URL／https://www.bellemaison.jp/cpg/prr/pr_1260935/
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-48ee16c298bd0475969dced0580b8d28-806×536.png Product name/chilled smooth cotton 2way tank top rib Price/S-LL: Plain 1,290 yen (tax included), floral pattern 1,700 yen (tax included) 3L to 5L: Plain 1,490 yen (tax included), floral pattern 1,900 yen (tax included) Color: 6 colors (black, off-white, smoke yellow, camel, off-white (floral pattern), charcoal (floral pattern)) Size/7 sizes (S, M, L, LL, 3L, 4L, 5L)
URL／https://www.bellemaison.jp/cpg/prr/pr_1260942/ “Kokerun Jar” series
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-dc01bfccf4c482526e341893074dcc01-820×478.png Product name/Moment! Sweat removal innerwear/armpit back (removable jar) Price/1,390 yen (tax included) Color/2 colors (black, beige) Size/3 sizes (M, L, LL)
URL／https://www.bellemaison.jp/cpg/prr/pr_1263511/
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-03933f92911bbc64144a01722ec230f5-681×486.png Product name/Moment! Sweat removal innerwear/back men’s (removable jar) Price: 1,590 yen (tax included) Color: 1 color (greige) Size: 3 sizes (M, L, LL) URL／https://www.bellemaison.jp/cpg/prr/pr_1260952/
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-6e67a3e032b4d9c2ea549a041ea8ac77-965×448.png [2 disc set] Moment! Sweat-removing innerwear/chest (take-off jar) URL／https://www.bellemaison.jp/cpg/prr/pr_1102923/
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-5facb2594a9b4ef96c2c6fd2e3651ec6-1131×452.png moment! Sweat-removing innerwear/back (removable jar)
URL／https://www.bellemaison.jp/cpg/prr/pr_1102924/ ● About “Salalist (R)” Belle Maison’s original sweat absorbing innerwear series was developed to eliminate sweat problems such as underarm sweat, sweat stains, sweat stickiness and odor, and to make you feel comfortable.
https://prcdn.freetls.fastly.net/release_image/13288/293/13288-293-25b849f5d72456bbc1f25b2b4d6a8ea2-1758×1124.jpg ●About Belle Maison A mail order brand started by Senshukai in 1976. In addition to catalog mail order, online shop “Belle Maison Net” (https://www.bellemaison.jp/) provides products and services tailored to various lifestyles and life stages, with a focus on original products such as fashion, miscellaneous goods, interior goods, children’s, baby, and character goods. [Official] [Official] LINE: https://lin.ee/CApSbIr [Customer inquiries] Belle Maison Call Center 0120-11-1000 (Reception hours: 9:00-21:00) From a mobile phone: 06-7739-2888 *Call charges will be borne by the customer In 2025, Senshukai will celebrate its 70th anniversary. Since our founding, we have continued to develop and provide products and services that please women, and we will continue to aim to be a company that brings smiles to customers’ everyday lives and brings happiness to the world. More
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