Teva announces new brand message “For Playground Earth” Campaign visual featuring Kai Inowaki and Sawa Nimura will be released from March 14th (Friday) Deckers Japan LLC Press release: March 14, 2025 Teva announces new brand message “For Playground Earth” Campaign visual featuring Kai Inowaki and Sawa Nimura will be released from March 14th (Friday) Introducing Teva’s new sports sandal “Hurricane Terra Dactyl,” which uses a magnetic buckle and can be put on and taken off with one touch.
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-45428b57c635e13c742854a39a60275a-1024×512.jpg (March 14, 2025) – TOKYO, Japan, Teva(R), which developed the world’s first strappy sports sandals in 1984, will launch a new campaign called “For Playground Earth” from the 2025 spring/summer season. The campaign encourages everyone to step into nature’s greatest playground through innovative footwear. In Japan, we have welcomed adventurers who embody this message, actors Kai Inowaki and Sawa Nimura, who love the outdoors. They enjoy nature with Teva footwear at different playgrounds, enjoy hiking in sandals, and will release movies and photos from Friday, March 14, 2025 that convey the appeal of hiking. In the campaign visual, Sawa Nimura is wearing Teva’s new
Spring/Summer 2025 model “Hurricane Terra Dactyl,” which features Teva’s first magnetic buckle and can be opened with a single touch, while Kai Inowaki is wearing Teva’s iconic model “Hurricane XLT2.” Teva originated as a strappy sandal for enjoying nature, invented by a river guide on the banks of the Grand Canyon in 1984. The brand has always embraced the belief that nature is more than just a backdrop for adventure; it is an important presence that connects people, fosters community, and creates the joy and comfort of spending time outdoors. “For Playground Earth” is a message that inherits that idea and conveys to the next generation of adventurers the importance of venturing out into nature, exploring, and protecting beautiful scenery. Research shows that spending time in nature can greatly improve your physical and mental health. However, for Teva, the power of nature cannot be expressed only in numbers and data. Climb a mountain, walk along a river, or take a walk in the park. All that time stimulates people’s curiosity and inspires a desire for adventure. Continuing our tradition as a pioneer in sports sandals, Teva continues to create functional and comfortable footwear that allows anyone to step out into nature and enjoy the outdoors in comfort. Additionally, starting this season, Teva will further strengthen its all-season offering and propose next-generation outdoor footwear in three categories: “TRAIL,” “WATER ACTIVITY,” and “CAMP.” The latest collection features footwear that offers a stable feel for rugged trails, functionality suitable for water activities, and a design that allows for a comfortable camping experience. All styles are designed to maximize outdoor fun. Comment from Teva & AHNU Global VP/GM Lee Cox “‘For Playground Earth’ is more than just a campaign. It’s an initiative that honors Teva’s origins while fulfilling our responsibility for the future. We want to leave an environment where everyone can play to their heart’s content in nature. We want to give the next generation of adventurers more opportunities to get muddy, feel the wind, jump in the water, and have fun around a bonfire. That’s why we’ll continue to create shoes that make them comfortable outdoors.” Comment from Teva Product Director Jess Bensley “For more than 40 years, Teva has been taking people to the rivers, mountains, and trails. We will continue to build on the brand’s strength in functionality and create shoes that allow people to explore deeper into nature than ever before.” [Campaign overview] Teva will be running the “For Playground Earth” campaign starting Friday, March 14th! A visual featuring actors Kai Inowaki and Sawa Nimura will be released on the special campaign page.
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-38821f258e9dfe8f5b7286e5867eb51f-3900×2602.jpg “For Playground Earth,” a powerful message celebrating the
transformative power of the outdoors, is rooted in Teva’s rich history. Demonstrating Teva’s commitment to creating innovative trail, water and camping footwear that empowers adventurers to explore, connect and protect the world’s greatest playgrounds. In Japan, we welcome adventurers who embody this message, actor Kai Inowaki and actress Sawa Nimura, who love the outdoors and will enjoy nature with Teva footwear and share its charm. 【Sawa Nimura × Hurricane Terra Dactyl】 “Sandals that go anywhere. That’s the appeal of Teva.” Actress Sawa Nimura has been using Teva sandals for several years. I am attracted to the versatility of this pair, which can be used in any situation, from everyday use to outdoor activities. Comment from Sawa Nimura “Comfortable shoes lead to freedom of movement. When you wear Teva shoes, you want to go further. The place I want to go to this year is a valley in Chiba. It’s a beautiful area with waterfalls, and I’m planning to take a walk in nature.” In this campaign, we will enjoy light hiking in search of unseen spectacular views. Featured page URL https://jp.teva.com/hurricane-collections/ Sawa Nimura Video URL https://youtu.be/xBxz3YcmAj4
https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-bda7004269a6daf19d4e0672ef7f4af9-1802×2700.jpg https://img.youtube.com/vi/xBxz3YcmAj4/sddefault.jpg https://www.youtube.com/watch?v=xBxz3YcmAj4 Sawa Nimura Profile Born October 17, 1994 in Hirakata City, Osaka. Appeared in many movies and dramas. He won the Best Newcomer Award at the Asian Content Awards & Global OTT Awards 2024 for “SHUT UP,” in which he starred. https://www.instagram.com/sawa_nimura/?hl=ja 【Mi Inowaki × Hurricane XLT2】 “Climbing as an extension of play. With Teva, you can discover trails with a variety of expressions.” Actor Kai Inowaki started mountain climbing under the influence of his father and is a serious outdoor enthusiast who aims to conquer Japan’s 100 Famous Mountains. In this campaign, we took on the new challenge of walking around Iriomote Island with “Hurricane XLT2,” and through the new experience of “hiking in sandals,” we experienced the feeling of facing nature more freely and more happily. Comment from Kai Inowaki “Climbing is not just exercise, but an extension of play. That’s why ‘ease of wearing’ and ‘comfort’ are important.Next, I want to try Japan’s long trail ‘Shin-Etsu Trail.'” Featured page URL
https://jp.teva.com/ss25-hurricane-xlt2-cmp/ Kai Inowaki video URL https://youtu.be/OLujT0wJh1s
https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-09d7225501f3309edd430cdf01d6cc0c-1802×2700.jpg https://img.youtube.com/vi/OLujT0wJh1s/sddefault.jpg https://www.youtube.com/watch?v=OLujT0wJh1s Kumi Inowaki Profile Born on November 24, 1995. In 2008, she won numerous Newcomer Awards for “Tokyo Sonata”. Currently appearing in the NHK Taiga drama “Berabou ~ Tsutajuei Hana no Yumebanashi ~”. He started mountain climbing under the influence of his father, and his goal is to conquer Japan’s 100 Famous Mountains. [Product information – 1] Release with one touch, depart in an instant Teva’s first versatile model with magnetic buckle and sturdy outsole New sports sandals “Hurricane Terra Dactyl”
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-37559bf7a54b4e64ed8d9b22ccc639c1-3900×2602.jpg [New model] Hurricane Terra Dactyl Price: 10,780 yen (9,800 yen excluding tax) Release date: Friday, February 28, 2025 [Men’s] Size: 25cm to 29cm Color: Blue Coral, Black, White Pepper [Women’s] Size: 22cm to 25cm Color: Birch, Mahogany, Black This new model is based on the sole of Teva’s standard model “Hurricane XLT2” and is the first to use a durable magnetic buckle that makes it easy to attach and detach the strap. The straps are designed to cross at the instep and hold the foot in place, while the instep and heel straps can be adjusted to fit the shoe. The two straps on the forefoot are stretchy and soft to support your toes. Tri-rings on both sides and padding on the heel enhance foot comfort. The midsole and rubber outsole are made from the same durable materials as the Hurricane XLT2. A nylon shank provides support and stability on uneven terrain. [Sustainability initiatives] 100% recycled polyester webbing (REPREVE(R)), 65% recycled polyester forefoot strap, 35% recycled EVA topsole, 30% recycled EVA midsole 【Men’s】
https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-b10ced7ebd278e2131819a1e820e54b4-2000×1031.png Blue Coral
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-dcdc7f96f38bd6b9a782eeee7e518321-2000×1039.png White Pepper 【Women’s】
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-d4aa3fb3f457cf5d7421ad5464573304-2000×1139.png Mahogany
https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-36cad93f2e44134e2a80fc518a1b0490-2000×1095.png Black Hurricane Terra Dactyl Technology
https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-4040bf29fbd0735aed5c2ac6792939ea-2000×992.png Buckle ・Adopts Teva’s first buckle that opens and closes with a magnet ・You can easily put on and take off the sandals by just pulling the handle lightly Strap – Toe strap locks the foot in place and prevents lateral movement ・The two straps on the forefoot are made of elastic material to fit the tip of the foot TRY RING Padded tri-ring provides foot support, comfort and durability Outsole The same highly durable midsole and rubber outsole as the standard model “Hurricane XLT2”
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-ed38340108decba6ff55169e5fb6bac3-3900×2602.jpg [Product information – 2] Teva’s Icon Hurricane XLT2 for
Multi-Adventures
https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-7e0f2fd9448ae9351cca3f125f8d7551-3900×1300.jpg Hurricane XLT2 Price: 10,780 yen (9,800 yen excluding tax) Release date: Friday, February 28, 2025 [Men’s] Size: 25cm to 29cm Color: Archive Wings Black/Tan, Vapor Blue, Larkspur, Black, Mountain Mosaic Grey/Black [Women’s] Size: 22cm to 25cm Color: Archive Wings Blooming Dahlia, Birch, Pastel Multi, Black, Sesame, Mountain Mosaic Crown Blue The webbing is made of 100% recycled polyester from Unifi, USA, and has excellent quick-drying and durability, and can be easily attached and detached with a hook-and-loop fastener. The strap end is easy to grab. A lightweight EVA foam midsole cushions shock, and a nylon shank provides support on uneven surfaces. DurabrasionRubber(TM) outsole withstands harsh use and provides excellent traction. Peppermint-based LifeNatural antibacterial technology inhibits the growth of
odor-causing bacteria. [Sustainability Initiatives] Vegan/webbing is made from 100% recycled plastic material REPREVE(R) 【Men’s】 Image
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-0c7c42c59b87682ab778eb04eedc9a53-2000×1214.png 【Women’s】
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https://prcdn.freetls.fastly.net/release_image/3434/705/3434-705-d2e47e47043d2fb97b6faf7d8a3dfbb1-2000×1161.png 【About Teva】 In 1984, Teva developed the world’s first sports sandal. Since then, we have continued to support everyone who enjoys the outdoors so they can have more freedom in their adventures. “Getting muddy and playing. Dancing around the bonfire. Splashing and jumping in.” We will continue to provide such exciting moments with
environmentally friendly materials and innovative designs. For more information, please visit Teva official website. 【About Deckers Brands】 Deckers Brands is a global leader in the design, sale and wholesale of innovative footwear, apparel and fashion accessories, creating both everyday items for casual lifestyles and products for high performance activities. The brand portfolio includes UGG(R), Koolaburra(R), HOKA(R), Teva(R) and Sanuk(R). Deckers Brands products are sold in more than 50 countries and territories at certain department and specialty stores, Company-owned and operated retail stores, and certain online stores, including Company-owned websites. Deckers Brands has a 50-year history of growing niche footwear brands into market-leading lifestyle brands that attract millions of loyal customers from around the world. For more information, please visit . [Contact information] Deckers Japan TEL.0120-710-844 https://jp.teva.com Official Facebook page Official Instagram (Teva Japan account) @tevajapan Official X (Teva Japan account) @Teva_jp Official TikTok (Teva Japan account) @Teva_jp
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