Awesome parasol, finally on sale 100% UV protection, 100% shading rate, ultra-lightweight folding parasol for both sun and rain, “Hare Shizuku”, which won first place in the Rakuten “Umbrella” ranking within a few days of pre-ordering, comes with a

[Awesome parasol, finally on sale] 100% UV protection, 100% shading rate, ultra-lightweight folding parasol for both sun and rain, “Hareshizuku”, which won first place in the Rakuten “Umbrella” ranking within a few days of reservations starting. Comes with a
super-absorbent umbrella cover that is comfortable on rainy days ​
Fun Standard Co., Ltd. Press release: March 18, 2025 [Awesome parasol, finally on sale] 100% UV protection, 100% shading rate, ultra-lightweight folding parasol for both sun and rain, “Hare Shizuku”, which won first place in the Rakuten “Umbrella” ranking within a few days of pre-ordering, comes with a super absorbent umbrella cover that is comfortable on rainy days Pre-orders for the folding sun and rain parasol “Harishizuku”, which ranked first in the umbrella category on Rakuten Market, have ended and full-scale sales will begin. Please try this popular parasol, which is said to be “large but super lightweight with a diameter of 97cm that extends all the way to your shoulders.”
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-1e8619a3bbf6c5a4484daf9651779662-1920×1080.jpg Hareshizuku (Hareshizuku) has started regular sales Full-scale sales of Hareshizuku, a folding parasol for both sun and rain, produced by BELLEMOND, a brand of Fun Standard Co., Ltd. (Representative Director: Ryosuke Oya) headquartered in Onojo City, Fukuoka Prefecture, will begin on March 12, 2025. ◾About “Harishizuku” supervised by umbrella development professionals There are many sun and rain umbrellas on sale in the world, but we aim to create products that will make you think, “You can’t go wrong with this one.” Hareshizuku is a product that was completed under the supervision of professionals who have been involved in the development of umbrellas for many years, paying close attention to every detail. It is designed to be lightweight and easy to handle, and is designed to satisfy those who seek high performance while also being considerate for people with weak strength. Achieved 1st place in Rakuten market ranking Harishizuku took first place in the daily ranking in the umbrella category within a few days of its announcement at the end of January, and later also took first place in the weekly ranking. Despite the pre-order period, many people have high expectations for this product, and it has become a popular product that leads to quick purchases.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-4f72088e9889af7448c67e9ca8563301-914×670.jpg Ranked #1 on Rakuten Market ■Pre-order sales have ended, and finally regular sales will begin The pre-order sales that have been going on so far have ended and we will move to regular sales from now on. Additionally, the pre-order price will be abolished and replaced with the regular sale price. Previously, it took some time from
pre-ordering to shipping, but from now on we will be able to deliver immediately. Price: Automatic opening/closing type: Advance
reservation special price 2,980 yen (tax included) → Regular price 3,490 yen Hand-opening type: Pre-order special price 2,480 yen (tax included) → Regular price 2,990 yen Sales: Amazon official store:
https://www.amazon.co.jp/stores/page/C17DED83-170F-4454-B0C6-A583F74B48C0?channel=PRT-250318haresizuku Rakuten Market Official Shop:
https://item.rakuten.co.jp/mobile123/b1414paaut/ Amazon Official Store ​ Rakuten Market Official Shop ​ Click here if you would like to know more: Official special page: https://www.bellemond.jp/higasa-hareshizuku Hareshizuku special page ​
Product Overview Product name: Hareshizuku Weight: 126g~ (manual opening), 203g~ (automatic opening/closing) Size: Diameter 97cm when unfolded, length 28cm when folded Performance: UV protection rate 100%, light blocking rate 100%, water repellency level 5 (water pressure resistance 10,000mm or more) Product Features
■Characteristics of the ultra-lightweight parasol series “Harishizuku” for both rain and shine 1. Ultra-lightweight ~ Surprisingly light, industry-leading and comfortable to carry 2. Safe even with wet umbrellas thanks to the super absorbent umbrella cover ~ Quickly store wet umbrellas 3. Everything, 100% ~ Feeling of security as it completely blocks UV rays and sunlight 4. Heat shielding effect of -34.9℃ ~ A parasol that makes you feel cool 5. Wind-resistant durability and flexibility ~ Even if it is knocked over, it quickly returns to its original state 6. Reverse prevention function – Designed with a safety lock for safe use (automatic opening/closing type only) 7. Uses the same fabric as the world-famous down jacket – high-quality material called “20D400T” 8. Water repellency level 5 – highest class water resistance performance in JIS test https://img.youtube.com/vi/I5IQE1RAVHE/sddefault.jpg
https://www.youtube.com/watch?v=I5IQE1RAVHE 1. Ultra-lightweight ~ Surprisingly light, industry-leading and comfortable to carry Manual opening type: 126g~ Automatic opening/closing type: 203g~ It has an extremely lightweight design for a completely blackout parasol with a diameter of 97cm. Compared to famous brand parasols, it is a top-class product in terms of lightness, making it less burdensome even when used for long periods of time, and convenient to carry. It is lightweight enough to be used on a daily basis, and also provides complete blackout functionality, providing excellent protection against UV rays and strong sunlight on sunny days.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-6de925ddc3846c044482089041baa39c-1600×1600.jpg Only 200g *Weight without black umbrella bag. Lighter colors such as off-white require a thicker coating and are approximately 15-20g heavier. In addition, the product’s coating is carefully finished by applying multiple coats to maximize its performance. Therefore, due to minute differences in the amount of coating, the weight may vary slightly from production lot to production lot. 2. Safe even with wet umbrellas thanks to the super absorbent umbrella cover ~ Quickly store wet umbrellas
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-a639c0e66bf4ee871c9e34d829935ba8-1184×789.jpg Can be stored quickly By using the Super Water Absorbent Umbrella Cover, you can easily store your wet umbrella when handling it on a train, car, or indoors, and you don’t have to worry about getting the inside of your bag wet. If you leave your umbrella wet after opening it, your bag or the inside of your car will get soaked, but this cover is highly absorbent and dries your umbrella quickly, keeping it clean and dry when you carry it. Now you can free yourself from the hassle of handling a wet umbrella and use it comfortably anywhere. Image
URL: https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-2be5a66d8c2f55fc58f736369f640bc4-1184×750.jpg Safe to put in your bag The Super Water Absorbent Umbrella Cover uses a highly water-repellent material on the outside and a microfiber material with excellent water absorption on the inside. This will ensure that when you store your wet umbrella, it will absorb moisture and stay dry. The size can be stored up to approximately W11cm x H28cm, making it useful not only as an umbrella cover, but also for storing sweaty plastic bottles. In addition, it is available in two colors and has a design that can be fully opened, making it both easy to use and functional. It is a convenient item that can be easily stored in a microfiber umbrella bag and can be used anywhere. Image
URL: https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-d2eb1176c141dff9218ec209c451b5bc-1184×872.jpg Can be fully opened 3. Everything is 100% ~ Peace of mind as it completely blocks UV rays and sunlight With 100% UV cut rate, 100% light blocking rate, and UPF50 performance, it firmly blocks UV rays and sunlight. The inside has a black coating that absorbs UV rays and light and prevents glare from the ground and walls.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-cef68426a1d1d641b3acf424d8f7bb21-1600×1600.jpg UV cut rate 100%, light blocking rate 100% All 100%. Tested by an external agency With other umbrellas, the coating may be uneven, but in order to achieve complete blackout, Harishizuku pays close attention to detail and carefully applies multiple coats. Image
URL: https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-1ed7ea6311e564381fbb19c8e51733f6-1600×1600.jpg Tested by an external institution. Can be used with confidence *This product has been inspected based on JIS standards at the Japan Textile Products Quality Technology Center. *1. The listed UV protection rate, light blocking rate, UPF value, and heat blocking rate are measured values ​​in the state of the fabric. These numbers do not indicate the performance of the umbrella itself. 4. Heat shielding effect of -34.9℃ ~ A parasol that makes you feel cool A mannequin experiment conducted at the Japan Textile Quality Technology Center (QTEC) confirmed that Seishiku was effective in significantly reducing head temperature from 65.3℃ to 30.4℃ under the irradiation environment of artificial solar lighting.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-3a8b886bc0875c8823ae5203dcc9a5e4-1600×1600.jpg Mannequin experiment conducted at the Japan Textile Products Quality Technology Center *1. The thermography data listed is the result of an experiment using off-white color. The heat shielding rate varies depending on the color. 5. Wind-resistant durability and flexibility ~ Even if it is knocked over, it quickly returns to its original state This parasol features a design that can be used with confidence even in strong winds and uses a 6-rib x fiberglass structure (*) to create a flexible yet extremely durable frame. This makes the umbrella less likely to break even on strong windy days, providing a stable feeling of use. In the unlikely event that the umbrella is knocked over by strong winds, it has a convenient design that allows you to return it to its original position with the press of a button. This makes it a reliable umbrella that is comfortable to use even on rainy or windy days. It is wind resistant and highly durable, making it a great item to use when going out with confidence.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-3bd9b3cc9d276b204c907e1ac36a59e5-1600×1600.jpg (*) Automatic opening/closing specifications 6. Reverse prevention function ~ Designed with a safety lock for safe use Harishizuku is equipped with a safety lock function in consideration of the “accident risk of jump-type folding umbrellas,” which the National Consumer Affairs Center of Japan warns of. Designed to prevent accidents caused by “sudden jumping” or “reversing” seen with conventional jump umbrellas, you can use it with confidence. It can be operated smoothly with light force, so it is designed with
consideration for people with weak strength and the elderly. While emphasizing safety, it has been carefully designed to ensure everyday convenience. ▼In-house “Hareshizuku”: Has a safety lock. Even if you stop midway, it will stop without going backwards
In-house “Hareshizuku”: With safety lock ▼Competitor: No safety lock.If you don’t push it all the way, it will come back with strong force
Other companies: No safety lock
・Comparison of “Harishizuku” with a safety lock and an umbrella without a safety lock Comparison of “Hareshizuku” with a safety lock (left) and an umbrella without a safety lock (right) Umbrellas without safety locks can snap back with great force. The impact is strong enough to break a glass cup. When choosing a one-touch folding parasol, choose one with a safety lock to prevent injury. 7. Uses the same fabric as the world-famous down jacket ~High-quality material called “20D400T”
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-00de3ec61f2d0bc4e9b0e0f71b23a98b-1184×789.jpg Adopts the same fabric as the world famous down jacket ~ “20D400T” With a diameter of 97cm, “Harishizuku” is large enough to cover the entire body, completely protecting it from UV rays and sunlight. Despite its size, it only fits 28cm when stored, making it smaller than A4 size and easy to store in your everyday bag. This makes it easy to carry when you go out, and allows for both storage and spaciousness. This storage capacity and spaciousness is achieved by using a special high-density 20D400T fabric. This fabric is thin and durable, and is so reliable that it is used by world-class down jacket manufacturers. It is an excellent material that is both lightweight and durable, allowing you to easily carry the parasol while still being able to withstand long-term use. Furthermore, it has a smooth and high-quality feel to the touch and an elegant luster, giving it a luxurious appearance. Because it maintains its shape, it reduces stiffness when stored and can be smoothly stored in an umbrella bag. This allows for smooth storage and removal, and greatly improves ease of use. Compared to the conventional “75D190T” fabric, it is overwhelmingly lighter and less bulky, which greatly reduces the burden of carrying it around, making it ideal for everyday use. *Due to the characteristics of lightweight and thin fabrics, they tend to wrinkle more easily than heavier and thicker fabrics, so we appreciate your understanding in advance. 8. Water repellency level 5 – highest class water resistance performance in JIS test Harishizuku has passed the highest level of water repellency level 5 in the JIS test, has a water pressure resistance of over 10,000 mm, and boasts excellent waterproof performance that can be used with confidence even in sudden heavy rain.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-ec270505389bc9565bf946da0efb3b42-1954×790.png *This product has water resistance that can withstand heavy rain, but it is not intended for use in extremely bad weather such as storms and typhoons. Therefore, we ask that you refrain from using it under such circumstances. ■Color variations
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-8d3a76a396599e59fa8b3de4667aa0b4-1600×1600.jpg Color variations ▼Color variation explanation video https://img.youtube.com/vi/liBtSEs3KSE/sddefault.jpg
https://www.youtube.com/watch?v=liBtSEs3KSE ■Set contents 1. Umbrella body, 2. Umbrella bag, 3. Super absorbent umbrella cover
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-853dcbec66d99f2149575eff2a4112e0-1600×1600.jpg ■Size details [Size when unfolded] Arc length: 107cm Diameter: 97cm [Stored size] Height: 28cm Width: 4.5cm [Super absorbent umbrella cover] Height: 31cm Width: 11cm *The storage size is 28cm. Rakuten market pre-order page
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-dbf6df6374a2b79bfc908c3fa25d717c-1184×1424.jpg Finally – Our thoughts and commitment at Belmond –
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-ad96ca7daef7f8bdfb78a3adb322ed22-1600×1600.jpg Why mobile accessory brand “Belmond” developed a parasol In recent years, summer heat has become increasingly severe due to global warming and urbanization. Particularly in urban areas, the heat island effect is further accelerating heatwaves and increasing health risks. The number of cases of heatstroke increases every year, and it is essential to take measures to protect people from the sun, especially for people who spend a lot of time outdoors, children, and the elderly. Also, the health risks caused by the effects of ultraviolet rays cannot be overlooked. Many people have become interested in protecting against UV rays, as they can not only damage the skin but also cause health problems in the long run. As a result, parasols, which were traditionally thought of as a “woman’s thing,” are now becoming popular among all generations, including men and children. Witnessing these social changes, we at Belmond turned our attention to an item called a parasol. This project started with a sense of mission: to provide products that not only provide sun protection, but also help make modern life more comfortable, beautiful, and healthy. Use the “functionality” and “design” that have been cultivated At Belmond, we have applied our commitment to functionality and design, which we have cultivated in the mobile accessory category, to the new field of parasols. The result is a lightweight yet highly durable product that is compact when stored. This makes it a perfect match for modern lifestyles that demand portability. Furthermore, it has high-performance light blocking properties that block 100% of ultraviolet rays, making it an effective measure against intense heat. Harishizuku’s commitment to fabrics – the ideal fabric that is thin and strong What do you look for in a parasol? It’s functional enough to block sunlight and UV rays, and lightweight enough to be carried around every day. In order to achieve both of these goals, we thoroughly reviewed the materials and structure through repeated trial and error. To achieve complete blackout, a coating that absorbs ultraviolet rays and light is essential. However, there was a problem in that the more coatings were applied, the heavier the product became. That’s why we turned our attention to a special fabric called 20D400T. By using this thin and dense fabric, we have achieved complete blackout while maintaining lightness and strength. As mentioned above, this fabric is a high-quality material that is used by world-famous down jacket manufacturers. It is lightweight, not bulky, and has excellent durability. In order to provide a lightness and a sense of security that you will want to pick up every day, we were particular about the selection of materials without compromising. Harishizuku is the ideal parasol to make your daily life more comfortable.
https://prcdn.freetls.fastly.net/release_image/79792/413/79792-413-6891f7eef0500aa7221e4734cb92ab88-960×960.jpg BELLEMOND is a domestic manufacturer that develops and sells mobile accessories. We develop and sell high-quality products by conducting everything from product planning to sales in-house. We put customer satisfaction first and provide extensive after-sales support. We provide services that you can use with peace of mind. [BELLEMOND official media] BELLEMOND official website: https://www.bellemond.jp tiktok: https://www.tiktok.com/@bellemond_official YouTube:
https://www.youtube.com/@bellemond_official
X:https://x.com/bellemond_jp Instagram:
https://www.instagram.com/bellemond.official/ [Company Profile] Company name: Fun Standard Co., Ltd. Representative: Representative Director Ryosuke Oya Head office location: 1001, 1F, Paseo
Minamigaoka, 16-6 Murasakidai, Onojo City, Fukuoka Prefecture, 816-0954 Business content: Planning, development, mail order, crowdfunding, design, PR, etc. HP: https://www.funstandard.jp/