I Z A “Kimono as your wardrobe choice” “Yuri’s Room” x I Z A Pop-up Event

[I Z A] “Kimono as a wardrobe choice” “Yuri’s Room” x I Z A Pop-up Event ​
Gurupotanaka Co., Ltd. Press release: March 18, 2025 [I Z A] “Kimono as your wardrobe choice” “Yuri’s Room” x I Z A Pop-up Event Fusion of traditional kimono and the latest fashion items
https://prcdn.freetls.fastly.net/release_image/68828/99/68828-99-9a933818a23cf68170131a5d4fde3a16-961×537.png I Z A Co., Ltd. (Representative Director: Taki Tanaka) will hold a collaboration event with Mademoiselle Julia, who is active as a DJ and kimono stylist, “Yuri’s Room x I Z A” from March 28th (Friday) to 30th (Sunday) at the select shop I Z A Tokyo in Minami Aoyama. Yuria’s Room is a YouTube channel where Mademoiselle Julia shares tips on how to enjoy her lifestyle and kimono. In this collaboration event, you can enjoy traditional Japanese kimonos selected by her and the latest fashion items selected mainly from Europe by I Z A. The event will feature a wide range of products, including obis from Kawashima Orimono, a long-established textile manufacturer in Kyoto, items from Ichi no Kura, an antique and reused kimono salon in Aoyama, KOTOWA, which proposes coats that allow you to enjoy fashion without the Japanese-Western border, and Yuria’s private collection of kimonos, and Yuria will be holding a viewing event during the event. We will also be holding a custom order session for “Sekizuka Footwear”, which has an atelier in Iwakura, Kyoto. The store display will feature items from European brands such as Numero Ventuno (N21), NINA RICCI, Patou, DESTREE, Chloe, VALENTINO, and Maison Margiela, which are handled by I Z A, as well as kimono mix styling. Please take this special opportunity to enjoy the collaboration of kimono and fashion. We look forward to your visit. “I want to see a world where kimonos are included in the wardrobes of everyone who loves fashion! That’s how this collaboration with IZA began. I’m usually a DJ and do fashion-related activities, but I also do kimono-related work, such as kimono styling and kimono dressing classes. When I wear a kimono, I’m taught things that I didn’t notice or had forgotten about from the meanings of the patterns and patterns, and the relationship with the changing seasons, and I get more and more excited every day. As someone who loves clothes, ever since kimono became a part of my wardrobe, I have not only expanded my range of fashion styling, but also added a new perspective to my life, and my world has expanded more vividly and richly. I believe that kimonos are clothes that empower me and allow me to discover my true self. I would be happy to have the opportunity to share that excitement with everyone who loves fashion. ” ―Mademoiselle Julia
https://prcdn.freetls.fastly.net/release_image/68828/99/68828-99-a048573ea5e1d2ab9cd91bc165380572-2091×2700.jpg “As I come into contact with European luxury fashion, I continue to work while being fascinated by its beauty.At the same time, as I get older, I have come to admire kimonos that can embody Japanese culture and tradition.I think this is because both Western clothes and Japanese kimono are essentially the same: expressing the seasons through design and dressing in your own style.The idea of ​​“wanting to collaborate world fashion with Japanese kimono” may have naturally arisen from this personal feeling. Through my work, I met Mademoiselle Julia, and as I deepened our relationship with her, I learned that she has a deep knowledge and love for kimonos, and that she is involved in a variety of initiatives. I invited Yulia to be the only one I could collaborate with, and my vague dream turned into a real challenge. The first chapter of a Japanese-Western eclectic story that was made possible with the help of everyone involved. I hope you all enjoy it as well.” ―I Z A Taki Tanaka
https://prcdn.freetls.fastly.net/release_image/68828/99/68828-99-298868195af93fa6d335960bd1372a25-1800×2700.jpg ■BRAND LINEUP Yuria’s room ・Kawashima Textile ・Ichi no Kura ・Footwear Sekiduka ・KOTOWA ・Mademoiselle Julia’s Kimono Private Collection I Z A ・N21 ・NINA RICCI ・PATOU ・DESTREE ・Chloe ・VALENTINO ・VALENTINO GARAVANI ・MAISON MARGIELA ・MM6. Maison Margiela ・ZIMMERMANN ■Yuri’s room x I Z A Date: March 28th (Friday) to March 30th (Sunday) Time: 11:00-20:00 *Open until 17:30 on the 29th Location: I Z A Tokyo Address: 5-8-3 Minami Aoyama, Minato-ku, Tokyo ■Kimono matching event by Mademoiselle Julia Advance reservation required, 5 people on a first-come, first-served basis Friday, March 28th 16:30/17:00 March 29th (Sat) 14:00/14:30/15:00 ■Footwear Sekisuka custom order Advance reservation required, first come first served, approximately 30 minutes per person Saturday, March 29th 11:00 – 17:30 Sunday, March 30th 11:00 – 20:00 Kawashima Textile A Kyoto textile manufacturer founded in 1843. The company started out in the kimono industry, and expanded into interior decoration textiles (interior industry) during the Meiji period. We have all the textile processes in-house, which over time have normally been carried out by division of labor, and currently handle everything from traditional textiles such as obi, curtains, and festival curtains to curtains, carpets, and interior accessories. Combining traditional and cutting-edge technology, they continue to create Japanese textile culture through the “inheritance and evolution” of textile technology. https://www.kawashimaselkon.co.jp/ Ichi no Kura Antique and reused kimono salon by Katsumi Yumioka. We offer a wide range of products, from rare pieces such as Living National Treasures, Important Intangible Cultural Properties, works by members of the Japan Kogei Association and the Kokuga Kai, to unique items such as gorgeous obi made by Tatsumura Heizo, Ohiko and Oyori, and orthodox gems such as kimono made from a thousand strands of wood. https://ichi-nokura.info/ Footwear Sekiduka A brand created by Shinji Sekizuka, a craftsman who trained for over ten years at a long-established custom-made sandal shop in Gion-cho, Kyoto. Sekizuka looked at footwear, which used to be a world of division of labor, with his own eyes and carefully examined the materials and techniques, pursuing a pair of shoes that fills your soul both when you are wearing them and when you are taking them off. Based on customer preferences, we propose colors, sizes, and combinations of sandals. Each foot is measured and made to order. https://hakimonosekizuka.com/ KOTOWA This brand was launched by Mademoiselle Julia, who is active in DJ ceramics, Miki Hisayama, who runs a Japanese clothing brand, and Takako Kabasawa, a kimono editor and creative director, who are well-versed in fashion and who love fashion. We combine the good old aesthetics of ancient capitals with modern sensibilities, regardless of whether they are in the East or West, and at the same time propose a particularly sophisticated Japanese style. https://kotowa.jp/ Mademoiselle Julia DJ, kimono stylist. He started working as a DJ and singer in his teens and has released original albums and mix albums. While working as a DJ, she also does kimono styling, takes kimono dressing classes, writes columns, and models, and was in charge of styling the campaign visual for the kimono exhibition “Kimono Kyoto to Catwalk” held at the Victoria and Albert Museum in the UK. The YouTube channel “Yuri’s Room” is broadcast every week. Mademoiselle Yulia official website https://yulia.tokyo/ Instagram
https://www.instagram.com/mademoiselle_yulia/ YouTube Channel “Yuri’s Room” https://www.youtube.com/@melleyulia About I Z A A luxury select shop with roadside stores in Tokyo and Osaka. Since 2007, we have been hosting the fashion charity event “I Z A PINK CHRISTMAS(R),” which carries the latest collection brands from Paris, Milan, and New York, and supports people’s happiness.
https://prcdn.freetls.fastly.net/release_image/68828/99/68828-99-58f7da82fdbdb7e3145696edac37b790-3900×2600.jpg I Z A Tokyo Address: 5-8-3 Minami Aoyama, Minato-ku, Tokyo TEL: 03-3486-0013 Open: 11:00-20:00 (irregular holidays)
https://prcdn.freetls.fastly.net/release_image/68828/99/68828-99-cf7ee024f306194433211d975c444749-3900×2611.jpg I Z A Osaka Address: 1-3-19 Shinmachi, Nishi-ku, Osaka TEL:
06-6533-7877 Open: 11:00-20:00 (irregular holidays) Contact: I Z A Customer Service 0120-135-015