Adastria Co., Ltd. A new TV commercial starring brand ambassadors Yuriko Yoshitaka and Hio Miyazawa will start airing simultaneously from March 19th! GLOBAL WORK’s “Oteraku” and “Sugoraku” series are unmistakable clothes.

[Adastria Co., Ltd.] A new TV commercial starring brand ambassadors Yuriko Yoshitaka and Hio Miyazawa will start airing simultaneously from March 19th! GLOBAL WORK’s “Oteraku” and “Sugoraku” series are unmistakable clothes. ​
Adastria Co., Ltd. Press release: March 18, 2025 A new TV commercial starring brand ambassadors Yuriko Yoshitaka and Hio Miyazawa will start airing simultaneously from March 19th! GLOBAL WORK’s “Oteraku” and “Sugoraku” series are unmistakable clothes. “The Oteraku series is a must-have outfit that will make you look hot at any time.” “The Sugoraku Stretch series is a must-have outfit for being active in anything.” New TV commercial with fresh products and various expressions that fit each person’s daily life
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-118c0cea992aba3655f3c15b00f43884-1920×1005.jpg GLOBAL WORK, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community
co-creation company,” has welcomed Yuriko Yoshitaka and Hio Miyazawa as ambassadors since February 2024, and has been sending out the brand message of “unmistakable clothes.” In the new commercial that will start airing on Wednesday, March 19, 2025, two TV commercials featuring each of the two ambassadors will be released at the same time. Yuriko Yoshitaka appears in the “Oteraku series is unmistakable clothes that will make you look your best at any time.” (15 seconds and 30 seconds), Yoshitaka wears the “easy to care for” Easy Care series (Oteraku), and depicts various facial expressions as she struggles through the joys, anger, and sorrows of various everyday scenes. In “The Sugoraku Stretch Series, which is active for everything, you can’t go wrong with it. Edition” (15 seconds and 30 seconds) starring Hio Miyazawa, depicts Mr. Miyazawa actively enjoying his daily life wearing the “easy to move and stress-free” Sugoraku Stretch Series (Sugoraku). These two TV commercials depict the commonality of “enjoying fashion with ease” between the “Easy to Care” Easy Care Series and the “Easy to Wear” Sugoraku Stretch Series, which have excellent stretchability, while depicting the two’s daily scenes. It is also worth seeing that their facial expressions are different from the “two when they are a couple” that they have shown in past TV commercials. Maybe you live together and have a dog? ? Please pay attention to the content that will expand your
imagination if you look closely at the commercial, such as scenes where you can feel the other person on the other side of the screen, or the cover of the book you are reading has an original illustration. ■What is the Easy Care (Oteraku) series A casual set-up series that can be easily maintained at home. We have expanded the lineup of the series that was popular with customers last fall, and now include upgraded versions of jackets, gilets, shirts, all-in-ones, wide pants, straight pants, and tapered pants. It is a versatile item that can be worn not only for everyday wear but also for office casual wear, as it helps you complete a summer-looking outfit just by matching it with the clothes you already have. [Function] Home washable, easy care, easy dry, stretch ■What is Sugoraku Stretch (Sugoraku) series The ultimate stretchy pants series for men. These pants have excellent stretch, so you can wear them without feeling constricted, making them great for casual everyday wear as well as for office work. It’s comfortable enough to wear while exercising. In addition to the “slim silhouette,” we offer a total of three types: one with an easy waist and a silhouette with a looser fit. [Function] Stretch ◾About the main promotion “Unmistakable clothes.” The main promotion, which welcomes Yuriko Yoshitaka and Hio Miyazawa as ambassadors, will continue to send the message “Unmistakable clothes for global work” starting in 2024. By depicting Yuriko Yoshitaka and Hio Miyazawa in a variety of ways, including their style, mix-and-match, materials, and
unmistakable items that go well with any situation, the brand carefully expresses the brand’s commitment to its products. In addition to future TV commercials and other promotions, we will be adding new developments such as stories from each person’s point of view, in addition to the “casual daily life of a couple” that we have depicted so far, so please look forward to it. “Unmistakable Clothes” Campaign Site : https://www.globalwork.jp/machigainai-fuku/ New TV commercial “The Oteraku series is a must-have outfit that will make you look good at any time” (30 seconds) Story
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-10df49347ea9a83621d22ee05fd8bbc6-3889×2207.jpg Every day is completely different, such as what kind of day it is or who I want to meet, but with a little effort, I can start to like myself a little more.
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-c363634fc1e8dbd7b27c5dabfcca1e69-3889×1080.jpg The Oteraku series is unmistakable clothing that will make you look hot just by wearing it. Making of the new TV commercial “The Oteraku series is a must-have outfit that will make you look hot at any time”
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-47ca3dfb66c99dbf3a22b18f26871ce2-3900×3337.jpg I took this photo on a still cold day with a spring atmosphere. Mr. Yoshitaka’s bright smile, which didn’t make you feel the cold, instantly brightened up the scene. This time we’re joined by a special guest, a dog. New TV commercial “The Sugoraku Stretch series is the perfect clothing for those who are active in everything” (30 seconds) Story
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-e2cbb118afdb208708b4a2de5c1ad775-3889×2207.jpg There are many things I want to do. I am who I want to be. Just wearing the clothes I like makes me feel freer.
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-6fb902f8f02da069f9c63715939df087-3889×1080.jpg Easy to move in and stress-free, Sugoraku stretch pants are a must-have item. Making of the new TV commercial “Sugoraku Stretch Series, which is active in everything, is the perfect outfit. Edition”
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-4ebaaa0a79e736c0d20459e5705216e1-3900×3343.jpg We used Sugoraku stretch pants that are stress-free at any time of the day, so we shot them in a variety of everyday situations. It looked like it would be difficult to climb up the hill so many times on a bicycle, but the cool look on his face was amazing. A special guest dog will also appear here. The atmosphere at the scene was relaxed. Interview with Yuriko Yoshitaka and Hio Miyazawa after TV commercial shooting
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-abb8bc700cb109539bd7b40fc3bd7a1f-3889×2212.jpg Although the shooting was done separately this time, we conducted the post-shooting interview together. Although they were photographed separately, they felt a strange sense of seeing each other in the background. The depiction also shows her on and off days, and it is said that the highlight is that she has a different taste than before. The story behind the dog that appeared, the appeal of the product, and what aspects of daily life do you want to make easier? We had a conversation in a relaxed atmosphere that showed how close the two of us were. Win the item worn in the CM! SNS post gift campaign We are running an X (formerly Twitter) and Instagram campaign where you can win items worn by Yuriko Yoshitaka in the new TV commercial “The Oteraku series, which makes you look perfect at any time, are clothes you can’t go wrong with.” starring Yuriko Yoshitaka, and items worn by Hio Miyazawa in the new TV commercial “The Sugoraku Stretch Series, which is active in everything, is clothes you can’t go wrong with.” starring Hio Miyazawa! ＜X (old Twitter) Campaign＞ [Application period]March 19, 2025 (Wednesday) 12:00 to March 26, 2025 (Wednesday) 11:59 [How to apply] 1. Follow @globalwork_twit ＜For those who wish to purchase items worn by Yuriko Yoshitaka＞ 2. Retweet Yuriko Yoshitaka’s campaign post ＜For those who wish to purchase items worn by Hio Miyazawa＞ 2. Retweet Hio Miyazawa’s campaign post 3. Winners will be contacted via DM 【Prize】 We will be giving away items worn by Yuriko Yoshitaka and Hio Miyazawa in the CM to 10 people each! Easy to care series (color is Greige/M size) *After winning, you can choose from the following items (Easy care setup/Tapered pants, Easy care setup/Wide pants, Easy care setup/Straight pants, Easy care setup/W jacket, Easy care setup/gilet, Easy care setup/Shirt, Easy care setup/All in one) Sugoraku Stretch Slim Pants (Random from among the colors worn by Miyazawa/You can request the size after winning) *Follower-only project [Application period]March 19, 2025 (Wednesday) 12:00 to March 26, 2025 (Wednesday) 11:59 [How to apply] 1. Comment on the campaign post (@globalwork_official) 2. We will contact you via DM for the winning results *Followers-only campaign/New followers are also eligible. 【Prize】 Items worn by Yuriko Yoshitaka in the commercial will be presented to 10 people! Easy to care series (color is Greige/M size) *After winning, you can choose from the following items (Easy care setup/Tapered pants, Easy care setup/Wide pants, Easy care setup/Straight pants, Easy care setup/W jacket, Easy care setup/gilet, Easy care setup/Shirt, Easy care setup/All in one) *Follower-only project [Application period]March 19, 2025 (Wednesday) 12:00 to March 26, 2025 (Wednesday) 11:59 [How to apply] 1. Comment on the campaign post (@globalwork_men_official) 2. We will contact you via DM for the winning results *Followers-only campaign/New followers are also eligible. 【Prize】 Items worn by Hio Miyazawa in the CM will be presented to 10 people! Sugoraku Stretch Slim Pants (Random from among the colors worn by Miyazawa/You can request the size after winning) 【Prize Shipping】 Prizes will be shipped to winners in sequence around mid-April. Shipping of prizes may be delayed. Thank you for your understanding. *Please note that we cannot respond to inquiries regarding the winning results. *Prizes will only be shipped to domestic addresses. *One prize will be given to each winner. About the new TV commercial song Ai Tomioka, a singer-songwriter who gained popularity through SNS and is very popular not only in Japan but also overseas, especially among the younger generation, wrote the song for this commercial. The light melody and sweet lyrics that evoke the excitement of spring further enhance the story of the commercial. During the commercial period, it will also be broadcast at GLOBAL WORK stores. (broadcast time irregular) Song title:Korayani Lyrics and composition: Ai Tomioka Arranged by:TomoLow Lyrics (partial excerpt): Mellow party party party Don’t hesitate darling darling darling The two of us, swaying, swaying Don’t worry about the details Vividly smiling smiling smiling You are always charming Every time I see you Love at first sight repeats ■CM overview “The Oteraku series is unmistakable clothing that will make you look good at any time” (30 seconds) URL: https://youtu.be/FTddqH8aXpc “The Oteraku series is unmistakable clothing that will make you look hot at any time.” (15 seconds) URL: https://youtu.be/tjM5TcswhPo “The Sugoraku Stretch Series is a must-have outfit for being active in anything.” (30 seconds) URL: https://youtu.be/VLd4ll4_Kqg “The Sugoraku Stretch Series is a must-have outfit for those who are active in everything.” (15 seconds) URL: https://youtu.be/11J-4wg0Y_E “The Oteraku series is the perfect clothing that will make you look hot at any time.” “The Sugoraku Stretch series is the perfect clothing for being active in anything.” Making interview URL: https://youtu.be/akPz3Pw50m0 ・TV broadcast start date: Wednesday, March 19, 2025 ・Broadcasting area: Nationwide ・Performers: Yuriko Yoshitaka, Hio Miyazawa ■Easy care series special web content worn by Yuriko Yoshitaka Yuriko Yoshitaka wears this season’s easy care series, content that can only be seen here. Website release date: Scheduled for Wednesday, March 19, 2025 Website URL: https://www.globalwork.jp/women/oteraku/2025spring/ ■Sugoraku Stretch Series special web content worn by Hio Miyazawa Hio Miyazawa wears this season’s Sugoraku series, content that can only be seen here. Website release date: Scheduled for Wednesday, March 19, 2025 Website URL: https://www.globalwork.jp/men/sugoraku/2025spring/ ■Products worn in CM Products worn by Yuriko Yoshitaka
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-0e42042e263be621b50c89a76cd13be6-600×600.jpg Product name:Easy care setup/W jacket Price:¥7,990 (tax included) Color:Black, light beige, greige Size range:S, M, L Product name:Easy care setup/wide pants Price:¥5,490 (tax included) Color:Black, Charcoal, Light Beige, Beige, Greige Size range:XS, S, M, L Product name:Rich Clean Print Ron T Price: ¥3,990 (tax included) Color:Off cursive logo, off 4-step logo, off foil print, greige logo Size range:S, M, L Product name: Super light 5WAY shoulder Price:¥5,490 (tax included) Color:Ivory, black, silver, khaki Size range:One size * Items not listed: Stylist’s personal items or reference products *
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-4d3769959606782ffa148ae5f5d3319d-600×600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-fe01936aa1c3303b95d014159d3634f1-600×600.jpg For other coordination details, please refer to the URL below. URL:https://www.globalwork.jp/women/oteraku/2025spring/ Products worn by Hio Miyazawa
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-c19f88e70a7e2461ae9b22121627d03c-600×600.jpg Product Name:Sara Summer Regular Shirt/Long Sleeve Price:¥4,990 (tax included) Color:Off x ombre check, black x ombre check, greige, charcoal, greige x pinstripe, green, light blue x pinstripe, blue x pinstripe, blue, blue x ombre check, navy, navy check Size range:S, M, L, XL Product Name:Rich Clean TEE/Long Sleeve Price:￥3,990 Color:Off, Greige Size range:S, M, L, XL, XXL Product name:Sugoraku stretch slim pants Price:￥5,490 Color:Black, gray, charcoal, beige, khaki, navy, denim Size range:S, M, L, XL, XXL Product Name:Rakusion Water Repellent Light Postman Shoes Price:￥5,940 Color:Black PU, Black Suede Size range:S (25-25.5), M (26-26.5), L (27-27.5)
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-c657c3f0782bbc0b4d35c97fed6de580-600×600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-3bede389fbf856b519003e8b7bce078d-600×600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-e0f005b339f28e0c6c3a27de47c6fc18-600×600.jpg For other coordination details, please refer to the URL below. URL:https://www.globalwork.jp/men/sugoraku/2025spring/ Ai Tomioka Profile
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-2abdc5fe192d5620342a82dcce1c2b59-2000×1334.jpg A singer-songwriter from Tokyo. A next-generation artist who not only writes and composes songs, but also produces everything from artwork to video production. He lived in Australia from the age of 4 until he graduated from junior high school, and returned to Japan when he entered high school. He started producing music at the age of 17, and began his music career in earnest through street live performances and SNS. Having spent his childhood overseas, his lyrics are a mix of Japanese and English, and his distinctive sound is a fusion of Western and Japanese music, which has earned him support from listeners both in Japan and abroad. “Goodbye Bye”, released in September 2023, became a viral chart in six Asian countries on Spotify (No. 1 in Taiwan, No. 3 in South Korea, No. 4 in Malaysia, No. 8 in Singapore, No. 13 in Japan, and No. 47 in Hong Kong), and “Koisuru Planet “Anata”, released in February 2024, was featured in the Netflix series “Love The song was used as the insert song for “Battle Royale”, and the song quickly spread through couple videos and choreography videos posted on SNS, mainly by Generation Z, and the total number of views on SNS exceeded 500 million times. In April of the same year, a live performance on the street in Hongdae, South Korea, which was announced only on social media, attracted over 800 people. In June, they will be the first Japanese performer to perform at “Tone and Music Festival 2024” held at Olympic Park in South Korea. “Goodbye Bye” was covered by popular K-POP artists and attracted a lot of attention in Japan and Korea, and the group held their first Japan-Korea one-man live tour in September and November. Singer-songwriter who continues to send messages to the world and attracts the most attention both
domestically and internationally Ambassador Profile Yuriko Yoshitaka
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-06767465347becf2a3ba55c942f4bd62-554×533.jpg Born in Tokyo in 1988. In 2006, she won the Best Newcomer Award at the 28th Yokohama Film Festival for her first movie appearance, “Niko’s Dining Table.” In 2008, he starred in the movie “Snakes and Earrings,” for which he won both the “32nd Japan Academy Award” Newcomer Award and the “51st Blue Ribbon Award” Newcomer Award. In 2014, she played the heroine Hanako Muraoka in the TV drama series “Hanako and Anne” (NHK). His main appearances include dramas such as “Saiai” (TBS), “Kaze yo Arashiyo” (NHK), and “Starry Night” (TV Asahi). In the movie, “Your eyes are asking questions.” He played the lead role of Mahiro/Murasaki Shikibu in the 2024 taiga drama “Hikaru Kimi e” (NHK). Hyo Miyazawa
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-1a029d16dbace2e4e10d7f4c12e0f3e2-1707×2560.jpg Debuted as an actor in the second series of the drama “Kounodori” (17). Since then, he has appeared in popular films such as the drama “Fake Affair” (2019), NHK’s TV drama series “Yell” (2020), and the stage play “Pissoro” (2022). He won numerous film awards for his first starring role in the film “His” (2020). He won the Japan Academy Award for Best New Actor for the film “The Fang of the Deceived Picture” (21). He appeared regularly in the 2022 NHK morning drama series “Chimudondon.” For the 2023 film “Egoist,” he won the “Supporting Actor Award” at the 16th Asian Film Awards and the Mainichi Film Competition, and the Ishihara Yujiro Award at the Nikkan Sports Film Awards. He is currently a regular appearance in the NHK Taiga drama “Berabou ~ Tsuta Shige Eikano Yume Story” broadcast in 2025 as Tanuma Ichichi. ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-ad51312bb1aa7960cdc92b54ecd924b8-1723×1007.jpg GLOBAL WORK is a brand that offers “Good Feeling Wear,” a clothing that will make you want to meet more people and make you smile more with your loved ones, at higher quality and reasonable prices, and is proud of its comfort and likability, and that will make you smile more with the people you love. It has 205 stores in Japan and 20 stores overseas (as of the end of February 2024, including online stores). https://www.dot-st.com/globalwork/ https://www.globalwork.jp/ Official: From here Kids: From here Men: From here ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2543/1304-2543-b741da01b9fc6f0202c4a53b47a76e88-1174×289.jpg Adastria Co., Ltd. (President and CEO: Kimura Osamu) is a casual fashion specialty store chain that operates over 30 brands in the group, including Global Work, Nico and Lowry’s Farm, and approximately 1,500 stores both domestically and internationally. We celebrated our 70th anniversary in 2023, and with the mission of “Play Fashion!”, which excites the lives of all people through fashion, we aim to become a “good community co-creation company” that creates an open community where people and information can travel, and creates new value. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ From here