[Extremely hot weather expected in 2025] Magazine “Begin” x “COVEROSS” collaborate. Prevent heatstroke with ice packs!! Reservations for the summer favorite T-shirt “ICE PACK T” are now open
Sekai Bunka Holdings Co., Ltd. Press release: March 19, 2025 [Expected to be extremely hot in 2025] Magazine “Begin” x “COVEROSS” collaborate. Prevent heat stroke with ice packs!! Reservations for the summer favorite T-shirt “ICE PACK T” are now open For the 2025 spring/summer season, a new label, “COVEROSS W,” has been created through a collaboration between the goods and fashion magazine “Begin,” published by Begin Co., Ltd., and hap Co., Ltd.’s comfortable and multifunctional material “COVEROSS.” The first product to be launched is “ICE PACK T”, which boasts overwhelming cooling performance. Start accepting reservations at Begin Market. Based on Caballos’ hit product “Ultra Freezer T-shirt”, we added the function of boosting the cooling sensation with “ICE PACK for WEAR”, an ice pack made for clothing. Let’s take a closer look at the functionality you’re interested in. [Free shipping campaign in progress] As a pre-order bonus, we are running a free shipping campaign until 23:59 on Sunday, March 23, 2025! Get ready for the ultimate cooling sensation, the ICE PACK T, for the full-fledged summer season. View details
https://prcdn.freetls.fastly.net/release_image/9728/2005/9728-2005-2ba467336612c54685802f66041f6a17-970×600.png ■Equipped with ICE PACK for WEAR A secret pocket is placed near the neck on the inside of the back of the T-shirt to store an ice pack. The pockets are made with insulating material to keep them just the right amount of cold. The outside of the back has a yoke to prevent the ice pack from floating when viewed from the outside.
https://prcdn.freetls.fastly.net/release_image/9728/2005/9728-2005-1c0cc47aa71c162cb92e829c729a352d-970×600.png ■Combination of special cooling material and multifunctionality It has been treated with a cooling treatment that allows you to tell the difference just by touching it, and has also been given functions such as heat shielding and water absorption and diffusion to make the effect last longer.
https://prcdn.freetls.fastly.net/release_image/9728/2005/9728-2005-54a59e354744de60f4c83543f7da79fb-970×600.png ■Minimal & stylish design The outer material is cotton, so it looks fashionable while being functional. The loose sizing allows you to adjust the silhouette with the drawcord at the hem. With a simple black and white color scheme, it blends naturally with your everyday fashion.
https://prcdn.freetls.fastly.net/release_image/9728/2005/9728-2005-dbad3ebc13466f45ec8947c421d0cdff-970×600.png ■ Release information ・Release date: Pre-order starts on Thursday, March 13, 2025. Scheduled to go on sale to the general public at 19:00 on Wednesday, March 26, 2025. ・Sales location: Begin Market
https://market.e-begin.jp/ ・Special site:
https://market.e-begin.jp/pages/coveross_w_icepack-t ・Price: 10,780 yen (tax included) *Each ticket comes with 2 ICE PACK for WEAR. ■What is COVEROSS hap Co., Ltd. (Tokyo: Representative Director Moto Suzuki) is an innovation company in the textile and apparel industry that develops products with a sustainable future in mind. Our unique technology, COVEROSS(R), is an innovative material that combines comfort, functionality, and environmental friendliness, and in 2023 won the Prime Minister’s Award at the 11th Technology Management Innovation Awards. COVEROSS(R) is applied to a wide range of fields including apparel, bedding, innerwear, working wear, sportswear, smartwear, and uniforms, and we are expanding the market through partnerships with domestic and overseas companies. Furthermore, we promote business strategies from an ESG (environment, society, governance) perspective and develop products that address social issues such as heatstroke, climate change, and an aging society. We are strengthening industry-academia collaboration with research institutes and companies, developing COVEROSS(R) technology for domestic and international markets under the theme of “solving social issues through fashion,” and leading the next generation textile industry. ★COVEROSS official website https://coveross.jp/shop Image
URL: https://prcdn.freetls.fastly.net/release_image/9728/2005/9728-2005-8b6304e0da4e9bfad78114b14004aabf-970×600.png ■What is Begin A highly sensitive goods information magazine that introduces “valuable items” from the classics to the latest products for men who are particular about things and fashion. We will clearly explain “why it’s good?” and realistically propose coordination and practical examples. Packed with the best items to help you stand out from others. ★Begin official website https://www.e-begin.jp/ ★Begin Official Instagram https://www.instagram.com/begin_monogram/ ★Begin Official
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