From Kobe A new fashion brand “IROI” debuts. Launched by a former salesman in his 20s from Yohji Yamamoto, the concept is “Color yourself with colors without color.”

[From Kobe] New fashion brand “IROI” debuts. Launched by a former salesman in his 20s from Yohji Yamamoto, the concept is “Color yourself with colors without color”
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IROI Press release: March 19, 2025 A new fashion brand from Kobe, “IROI” debuts. Launched by a former salesman in his 20s from Yohji Yamamoto, the concept is “Color yourself with colors without color.” First release of “black balloon jacket” Fusing Kobe’s traditional high-collar culture with rebellious spirit We will launch a new fashion brand “IROI” from Kobe on March 17, 2025. As the first product, the “Black Balloon Jacket” will be sold at the official online store. “IROI” proposes an urban mode style that combines Kobe’s traditional high-collar culture and a rebellious spirit, based on the concept of “coloring yourself with colorless colors.” The company was founded by Hinaka Yano (26 years old), who is from Kobe and had experience at Yohji Yamamoto Y’s. IROI brand site:https://iroi.net
https://prcdn.freetls.fastly.net/release_image/153534/2/153534-2-ca6845e5aae9185662fd95e4d0d78180-1079×1277.jpg IROI_visual Background of the birth of the brand I have repeatedly faced discriminatory words and appearance supremacy (lookism) that are unconsciously uttered in my daily life. I felt uncomfortable when I was bound by what was considered an “ideal” body type and beauty standard. While studying styling at a fashion school, I began to question established beauty standards and stereotypes. After that, I joined Yohji Yamamoto, and I deeply sympathized with Yohji Yamamoto’s philosophy of “creating clothes for independent women with values ​​that are timeless.”His unique aesthetics broke my ice and gave me a new perspective. IROI is a brand born from these experiences. Overturning established beauty standards and stereotypes with a rebellious spirit, Based on the philosophy that “You are truly beautiful only when you follow your inner will”, we convey the importance of coloring yourself. The urban design, which is full of fashion, does not take away your individuality and aims to bring out the charm of a woman with a core of “colors that no one else can”. Set in Kobe Reinterpreting the traditional high-class culture characterized by elegance and elegance of this city where I was born and raised. We will take on the challenge of creating a new value that combines the unwavering Kobe-ness and the “rebellious spirit” unique to this city that has been around for hundreds of years. With the aim of further revitalizing the city of Kobe, we will decorate Kobe with our clothes.
https://prcdn.freetls.fastly.net/release_image/153534/2/153534-2-f68ed7cc64e013316862b148c1dd1201-2048×2048.png IROI_brandlogo Thoughts behind the brand name “IROI” IRO=color, individuality I=me Your color is yours and no one else can decide your color. The path we have taken, the thoughts we have accumulated, and the will we have pursued, all become a certaincolor Color yourself. Isn’t true “beauty” something that quietly exudes elegance? My clothes are designed to reflect the strength within myself. “Color yourself with colorless colors” Define your individuality as a color, and paint your own color that no one else can. “Black balloon jacket” Signature design A balloon silhouette is incorporated into the hem of the jacket, giving it both three-dimensionality and elegance. Selected fabrics Made of thick satin made from recycled polyester, it has been processed to give it a firm feel, creating a beautiful silhouette. In addition, it has a fluffy yet light finish that creates a
sophisticated atmosphere. Color variations “Colorless” – Available only in black, it brings out the inner strength of the wearer.
https://prcdn.freetls.fastly.net/release_image/153534/2/153534-2-f7e0b21a4d8813489c78d317b60a76ff-1932×2700.jpg IROI balloon jacket wearing picture
https://prcdn.freetls.fastly.net/release_image/153534/2/153534-2-d752394877ee28a0a830fb7fbae5f49c-1031×1187.jpg IROI black balloon jacket [Product name] Black balloon jacket [Color] Black [Price] ¥45,000 (tax included) [Sales date] March 17, 2025 [Sales site] https://iroi.net [Product page]
https://iroi.net/products/ballon-jackt Profile: Hinaka Yano Born August 25, 1998 in Kobe City, Hyogo Prefecture. Yasuko Ueda graduated from the Stylist Course at Fashion College. I learned about styling theory, colors, and color schemes. I established my beliefs and self-awareness through a styling show with the theme “Belief.” I admire Mr. Yohji Yamamoto, who expresses his appeal and his own message in his designs, and is impressed and deeply empathized with “the meaning of making clothes.” I joined Yohji Yamamoto Y’s Co., Ltd. as a salesperson and gained experience. I left the company after giving birth in 2020, and while raising my children, I am working towards launching a brand. IROI is a company based in Kobe that aims to convey the importance of embellishing oneself with true beauty by living out one’s inner will. “IROI” is It conveys the importance of coloring yourself, saying that you are truly beautiful only when you follow your inner will. The urban design, which is full of fashion, does not take away your individuality and aims to bring out the charm of a woman with a core of “colors that no one else can”. Targeting women in their 20s and 30s who are interested in fashion for a few years after entering society, We hope that you will have the potential to decorate yourself with this piece of clothing born of a rebellious spirit, and that it will be a part of bringing out your true self.
https://prcdn.freetls.fastly.net/release_image/153534/2/153534-2-6a5e7bfc00f531c7dfbf35d549382530-1920×1280.jpg IROI_balloonjacket_front_back Contact information Phone: 080-5710-0825 Instagram: iroi_official Email address: r7.iroi@gmail.com