[WEGO Co., Ltd.] WEGO staff travels all over Japan, finds “loves” all over Japan, and launches a project called “LOVE @” to convey the charm from a new angle!
Wego Co., Ltd. Press release: November 26, 2024 WEGO staff has launched a project called “LOVE@” to travel around Japan, find things they like all over Japan, and share their charms from a new angle! Exploring the charm of the region from a young person’s perspective, informing potential tourists, and deepening their attachment to and pride in the region
https://prcdn.freetls.fastly.net/release_image/57274/99/57274-99-28ebfca10ca35405d7c863e5442565e6-2000×665.jpg WeGo Co., Ltd. (Head office: Shibaura, Minato-ku, Tokyo;
Representative Director and President: Kyosuke Sonoda) Now, WEGO influencer staff will travel all over Japan, find what they like about the area, bring out the charm of the area to the fullest, and communicate it to the world, thereby attracting potential new tourists. We have decided to launch a project called “LOVE@”, which aims to not only help local people acquire these funds, but also deepen local people’s attachment to and pride in their area. ■LOVE@Project Vision “Find what you love all over Japan and spread it around the world. Be playful and make the city and the world more lively.” Interesting places, history, culture, things, things, and thoughts all over Japan. Discover, cut out, and edit the uniqueness and “likes” of the region. And have fun sharing it with the world. “LOVE@” was launched as one of the projects to embody WEGO’s corporate slogan “YOUR FAN”. WEGO staff have fun editing and conveying the “LOVE” that local people have, and from the concept of having “someone (@~)” fall in love with them, we created “LOVE@”. The project name was “(Love At)”. A heart-shaped magnifying glass is incorporated into the logo to express “finding what you love.” The “LOVE@” project is expected to revitalize the local tourism industry and attract new tourists by having WEGO staff discover the charm of the region from a young person’s perspective and disseminate it to the world. In addition, by exploring and disseminating the charm of the region from a young person’s perspective, we not only encourage people to “want to go there” and “want to experience it,” but also encourage local people to rediscover new charms of the place they live in. We hope that this will serve as an opportunity for people to take part in the event and deepen their attachment to and pride in their local area. Please look forward to this “LOVE@” project, in which WEGO staff, who are always looking for interesting and fun things to do through collaboration with various regions, will be excited to share this with the people of the region. ■Basic plan Creation and dissemination of video content by WEGO influencer staff WEGO influencer staff will actually travel to the requested area and conduct interviews. Record the charm of the area and share it with your own account. By distributing introductory videos from your own account, you can introduce unknown spots in tourist destinations and what locals like from a young person’s perspective, creating interest in tourism in the area. Article distribution on WE LABO A summary article based on the submitted video content will be distributed as an article within the “Youth Support Youth Culture Transmission Project” [WE LABO [People, Things, Things, and Ba] Research Institute] developed by WeGo. Through detailed information and staff’s experiences, we will delve deeper into the charm of the region. Creating and selling local GOODS The staff creates original local GOODS based on what they felt during their trip and what they want to convey. Sold at WEGO ONLINE STORE and WEGO stores. POP UP held at WEGO store We will hold a POP UP to introduce the area, including original movies created based on videos recorded during on-site interviews, video content created by WEGO influencer staff, and display and sale of original goods. This will lead to more people becoming aware of the area and improving their understanding. Others You can use the services of [WE LABO [People, Things, Things, and Ba] Research Institute] and deeper marketing services that utilize the staff community of approximately 170 stores nationwide. Example) Conducting local awareness surveys and questionnaires in SNS communities with over 500,000 total followers
https://prcdn.freetls.fastly.net/release_image/57274/99/57274-99-a76d317711c27c9e47865abe5f3d6607-2258×1799.jpg WE LABO [People, Things, Things, Ba] Research Institute In order to embody WeGo’s corporate slogan of “YOUR FAN” (being a fan of each customer), we are an organization that develops and operates communities specializing in various cultures as a “youth support youth culture dissemination project”. The total number of followers on the hobby-specific SNS currently operated exceeds 400,000 people, and if you include the community with staff at about 160 stores nationwide, it is the largest community organization in Japan. We offer and propose activities and services that lead to “discovery,” “empathy,” and “sharing” by addressing the sensibilities that only those involved can understand. □Services that WE LABO can provide and propose Research on [people] using data obtained from the community, dissemination of [things], development of [things], creation of [ba] etc ▻Marketing research/strategy ▻Product development, research, and support ▻PR work/media functions ▻Produce project ▻Event planning and management Official site: https://labo.wego.jp
https://prcdn.freetls.fastly.net/release_image/57274/99/57274-99-ab7686b2a871c6d7cb3555551338f925-2194×818.jpg Wego Co., Ltd. We have approximately 170 Lifestyle Culture Store [WEGO] stores nationwide. With our corporate slogan “YOUR FAN”, we provide curation skills and project support for street culture and various areas, including product development and in-store events spanning a wide range of fashion, culture, and lifestyle. It has received overwhelming support from young people. In addition to [WEGO], we have developed a number of brands that use artists from various perspectives as producers and directors. It has subsidiary companies such as the music label Manhattan Records and Lexington Talent Management Co., Ltd., an entertainment production company that discovers popular artists in recent years. Corporate Site:
https://wego.jp Official Instagram:@wego_official Official X (old Twitter): @WEGO_press Official TikTok: @wego_official

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