NEW ART Co., Ltd. ~Ring holder and cosmetic pouch as gifts~ “BRILLIANT FAIR” by diamond jewelry brand “E xelco Diamond”

[NEW ART Co., Ltd.] ~Give away a ring holder and cosmetic pouch~ “BRILLIANT FAIR” by the diamond jewelry brand “Exelco Diamond” ​ NEW ART Co., Ltd. Press release: March 21, 2025 ~Give away a ring holder and cosmetic pouch~ “BRILLIANT FAIR” by diamond jewelry brand “Exelco Diamond” Saturday, March 22, 2025 to Tuesday, May 6, 2025 at all Excelco Diamond stores in Japan EXELCO DIAMOND is a diamond jewelry brand created by the Tolkowsky family, a prestigious diamond cutter family that has been in Belgium for over 200 years, one of the world’s three largest diamond markets (Belgium, Israel, and India). The fair is being held based on the desire of Jean Paul, the seventh generation of the Tolkowsky family and representative of the Tolkowsky family, who says, “I want bridal jewelry, which will be the first
high-quality jewelry in your life, to have the brilliance of authenticity and essence.”
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-b5cea144cf6dc9a947c3d6cbb0c63afe-1024×630.jpg BRILLIANT FAIR▶https://www.exelco.com/lp/BRILLIANT_FAIR_2025/ In 1919, Marcel, the fourth generation, invented the “Ideal Round Brilliant Cut” and gave diamonds the value of “brilliance” for the first time. This sparkling proportion is the root of more than 90% of the world’s diamond cuts, even today, over 100 years later. At this fair, we have prepared the following four gifts as benefits for visiting our store and signing a contract. ・Ring holder for long-lasting use ・Jewelry pouch (with diamond exclusive cross) ・Ring pillow made with high quality river lace ・Cosmetics handled by aesthetic salons Please take this opportunity to visit a store near you. [BRILLIANT FAIR Event Overview] Target stores All “Exelco Diamond” stores (59 stores) Schedule Saturday, March 22, 2025 – Tuesday, May 6, 2025 ＜Store visit benefits＞ “Ring holder” for long-lasting use As bridal jewelry professionals, we want customers who visit our store looking for bridal jewelry to treat their rings with care, so we present them with a “ring holder.”
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-298b62b3265e954ea6a75124e97d78d2-640×424.jpg *Limited to first-time visitors. *Contents may differ at some stores. ＜Contract benefits＞ 1. Engagement ring contract bonus: Jewelry pouch
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-0e754fc25c5d5bd8d4dd56b20cb02c52-640×424.jpg EXELCO DIAMOND diamonds emit supreme brilliance. In order to maintain its beauty in everyday life, we will present you with a “Jewelry Pouch with Diamond Cloth”. *Engagement ring contract benefits are available to those who have signed a diamond loose contract. 2. Wedding ring (marriage ring) contract benefits:Ring pillow or cosmetics Those who sign up for a wedding ring will receive a “Ring Pillow” made from high-quality European river lace or a “Champagne Pack” available at beauty salons.
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-809000b05a197254cd87a9ce7c947504-700×500.jpg *Items will end as soon as they are all gone.
Excelco Diamond Engagement Ring/Wedding Ring [Released on 2/22] New product Parfait d’or
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-9057b8655a4dd027e19cf0cc8677a8f0-2484×1650.png [Wedding ring] Parfait d’or 01 02
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-5f194744e67468d7a85ecdcc92503061-2484×1650.png [Wedding ring] Parfait d’or 03 04 Popular engagement rings and wedding rings
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-8f3666e9e829eb9a1dfac83ee4cf93c6-2484×1650.jpg [Engagement ring] Chance Eternelle
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-3df42438738d2aacf6540ccd2e774049-1000×664.jpg [Engagement ring] Elisabeth Fine
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-e78aab73161ff4aa457ad45c42958b74-1000×664.jpg [Wedding ring] Belle Fabiola
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-0361d17783382c5751ca0f7151c4545c-2484×1650.jpg [Wedding ring] Chance Eternelle *The ring is an example. Some stores may not carry it. If you would like to take a look, please contact the store in advance.
EXELCO DIAMOND BRAND INTRODUCTION The world’s highest-rated brilliance obtained through “Saline Light”, which scientifically evaluates the brilliance of diamonds
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-d884f3de06a17ee4448d1eec30e20786-709×531.png *Saline Light Reports are not issued for some diamonds, such as those less than 0.25 ct, H color or less, and clarity less than SI1. A system called “Saline Light” was developed to allow the brilliance of diamonds to be evaluated based on standards around the world. Excelco Diamond’s diamonds were used in the development of this historical device as “diamonds that serve as a standard for beautiful brilliance.” More than 99% of Excelco Diamond’s diamonds are Saline Light and have achieved the world’s highest rating of “Ultimate★★★” (Ultimate Three Star), so you can fully enjoy the true brilliance of diamonds. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before it met the two of you
https://prcdn.freetls.fastly.net/release_image/7438/405/7438-405-d0e9fb183b434618e6d5f76af4322838-650×382.jpg “Diamond Journey” is a system that allows you to know what shape the diamond you have chosen is, how it was cut, and the journey it took to reach your hands. You can feel the miracle that the diamond arrived at the couple’s home, and at the same time prove that it is a natural virgin diamond and not a “conflict diamond” or “reused/recycled diamond.” “Diamond Journey” is the latest technology that was made possible because CEO Jean-Paul Tolkowsky maintains an “in-house integrated system” from carefully selecting and purchasing rough stones to selling them in stores. Exelco Diamond is the world’s first brand to introduce the “Diamond Journey”.
About Excelco Diamond Excelco Diamond (head office: Ginza, Chuo-ku, Tokyo) is a cutting brand that has carved its name in the history of diamonds, which originated in Antwerp, Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). As a diamond specialty store that received the highest evaluation for brilliance, we now have 59 stores in Japan (as of March 2025). The Tolkowsky family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowsky, the fourth generation of diamonds and a mathematician, calculated the reflection and refraction of light and devised the “Ideal Round Brilliant Cut” in 1919, based on his belief that he wanted to make diamonds shine more and more beautiful. This formula of Marcel’s “Ideal Round Brilliant Cut” (the origin of brilliance (R)) is now the root of over 90% of diamond cuts, and even after more than 100 years, no cut has yet been developed that surpasses it. Taking the history and tradition inherited by the family for more than two centuries to a higher level, the diamonds currently created by Jean Paul Tolkowsky, the 7th generation, and Arnaud Tolkowsky, the 8th generation, have achieved the highest rating of “Ultimate★★★” (Ultimate Three Star) with over 99% of the diamonds created by the Saline Light, which measures brilliance. Official website ​ Official Instagram ​ NEW ART Co., Ltd. (formerly New Art Cima Co., Ltd.) Representative: President and CEO Eri Hamano Founded: May 2017 Capital: 100 million yen Business details: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Exelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), which is listed on the TSE Standard. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings). noopener”>https://www.diamond-shiraishi.jp/ (64 stores in Japan), “Exelco Diamond”https://www.exelco.com/ (59 stores in Japan).