KEEN Japan LLC, which develops the outdoor footwear brand , will be exhibiting a full-fledged booth for the first time at the virtual market! Experience sustainable manufacturing with an immersive experience unique to Metaverse
HIKKY Co., Ltd. Press release: November 27, 2024 Keen Japan LLC, which develops the outdoor footwear brand , will exhibit a full-fledged booth for the first time at the virtual market! Experience sustainable manufacturing with an immersive experience unique to the Metaverse
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-618dc79c8bbbeed8b5e5fa83dac3b1ca-1920×1080.jpg HIKKY Co., Ltd. boasts a total of over 1.3 million visitors from Saturday, December 7th to Sunday, December 22nd, 2024, and is one of the world’s largest exhibitions that has received four Guinness World Records (TM). We will hold “Virtual Market 2024 Winter”, the 13th time in total of the metaverse event “Virtual Market (commonly known as Vket)”. At this event, Keen Japan LLC (hereinafter referred to as Keen Japan), which develops the outdoor footwear brand from Portland, USA, will be exhibiting a full-fledged booth for the first time! A treehouse-shaped booth will be set up in the Parareal Fujiyama area, where you can experience making eco-friendly KEEN shoes in your favorite color. Background of virtual market exhibition KEEN, an outdoor footwear brand from Portland, USA, defines the outdoors as “any place without a ceiling,” and strives to create products that are environmentally friendly and sustainable.CONSCIOUSLY CREATED: Kind to the Earth and People We are doing Tsukuri Kata. We focused on development in the Metaverse as an opportunity for people to learn about KEEN’s manufacturing and ideas that are kind to the earth and people through a multifaceted and immersive experience rather than a one-sided advertisement. Among them, many of the users are young men, and this is the first time we will be exhibiting a full-fledged booth at the virtual market, which offers an immersive experience with rich depictions and expressions, and which boasts many visitors from all over the world. Exhibition details Experience making eco-friendly KEEN shoes in your favorite color! In the treehouse-shaped booth that KEEN Japan is opening this time, you can try your hand at making shoes while learning about KEEN’s sustainable manufacturing methods that are kind to the global environment. After learning about KEEN’s
manufacturing from posters and videos, you can experience shoe manufacturing! Place the materials on a shoe assembly machine to manufacture shoe parts. Select your favorite paint color from a total of 8 colors, put it into the shoe assembly machine again, press the button repeatedly, and your original shoes are completed! You can also choose colors that are not available in the actual product, so you can create your own original KEEN shoes that can only be made here. Image
URL: https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-b2e54af7b3eee446a60657e71450fe93-1920×1080.png Interior view of KEEN booth
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-12682ac40a3e65e3e40298dc65531fb4-1920×1080.png Learn about KEEN’s manufacturing methods that utilize recycled and ethical materials!
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-4f41a77644abeb649c8ee217d95b5f45-1920×1080.png Enjoy the authentic shoe manufacturing process! Once the shoes are completed, a photo panel will be displayed and you can take a commemorative photo. Be sure to take a photo of the original shoes in your favorite color and share them on SNS with the hashtag
“#KEENXVket”!
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-3aeb022e5460d79a7a8a60f7be46ab34-1920×1080.png In addition, we will also exhibit a 3D model that realistically reproduces KEEN shoes, and if you like the product, please click KEEN official online store You can also purchase by going to . Enjoy the world of KEEN in an immersive and fun Metaverse.
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-c3ed1baa8acadafb37d62b8a51b224d7-1920×1080.png
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-e47ebb71340f6cb9ae4ca0e258c7a8e7-1920×1080.png Comment from Keene Japan representative This will be our first time exhibiting at Vket, and we are really looking forward to seeing the reactions of our users. The virtual KEEN booth and shoes are very realistic, so we hope as many people as possible can enjoy the KEEN worldview and shoe making experience. There is a factory area within the booth where you can experience “what KEEN thinks about and how we make things”. You may not have many opportunities to think about the earth, but through this booth experience, we hope that you will be able to get a glimpse of KEEN’s “CONSCIOUSLY CREATED: Earth and people-friendly Tsukurikata” philosophy. I would be happy if it gave you an opportunity to think about the environment. 【ABOUT KEEN】 KEEN is an outdoor footwear brand based in Portland, Oregon, USA, with social contribution as the cornerstone of its management. Since our founding in 2003, we have defined the outdoors as “any place without a ceiling,” and we are an innovation that fuses different concepts such as sandals and shoes, land and water, mountains and cities, comfort and functionality, fashion and practicality. We are proposing multi-functional hybrid footwear. Its innovative and versatile products are manufactured under the CONSCIOUSLY CREATED concept, which promotes the reduction of environmental impact by eliminating the harmful substance PFAS and using recycled materials. Additionally, we call our efforts in areas such as environmental protection, child support, disaster relief, and gender equality “KEEN EFFECT,” and we are committed to promoting these activities.
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-420f2e3f3f546ebd0203e804318ec6ce-392×338.png This means “manufacturing with an awareness of the existence of the earth and people.” As a shoe brand, KEEN’s philosophy has always been to protect the natural environment where many lives flourish and to be a better presence for the earth. This is KEEN’s mission since its founding in 2003, and it is also the reason why we continue to create eco-friendly shoes with an eye on the future of the earth. 24 billion pairs of shoes are produced on Earth every year. This means that every human being adds three pairs of shoes every year. Our shoes at KEEN are a part of this, and since our founding, we have been working with the mission of “creating shoes that do not have a negative impact on the environment for the future of the earth.” We call it . There are approximately 100 parts used in KEEN shoes, and each small part represents an opportunity to reduce our negative impact on the environment. For example, we are removing perennial chemicals (PFAS) from all of our products, scrutinizing our sources to choose better leather, collecting waste and upcycling it into comfortable KEEN shoes, and creating the best-selling KEEN shoes. Eliminating toxic adhesives from hiking boots. All of these decisions are a
comprehensive effort to create long-lasting shoes that you’ll love and love for years to come. This is because we believe that durability = longevity (sustainability). means “manufacturing with an awareness of the existence of the earth and people.” As a shoe brand, KEEN’s philosophy has always been to protect the natural environment where many lives flourish and to be a better presence for the earth. This is KEEN’s mission since its founding in 2003, and it is also the reason why we continue to create eco-friendly shoes with an eye on the future of the earth. ◆KEEN official online store:
https://www.keenfootwear.jp/ ◆KEEN Official Instagram:
https://www.instagram.com/keen_japan/ ◆KEEN official TikTok: https://www.tiktok.com/@keen_japan ◆KEEN Official Facebook:
https://www.facebook.com/KEENJapan/ ◆KEEN official YouTube channel: https://www.youtube.com/user/KEENJapan [About Virtual Market (commonly known as Vket)] The world’s largest* Metaverse event where you can buy and sell 3D items such as avatars and real products such as clothes, PCs, and food and drinks at a venue on the Metaverse. Held since 2018, it is a pioneering event in the Metaverse, boasting over 1.3 million visitors from all over the world, and has been awarded four Guinness World Records (TM). In addition to buying and selling products, we also offer “experiences” unique to the Metaverse, such as riding on vehicles at the venue, receiving customer service, and participating in live music. Inside the venue, visitors can communicate by voice, giving them the feeling of being around the city together in the real world. The virtual market was started for the purpose of buying and selling 3D data products between individuals, but in recent years, the number of companies that want to enter the Metaverse business has increased, and the aim is to improve brand recognition and
favorability and create fans through immersive experiences. It is being used as a new PR and marketing venue for. *Certified by Guinness World Records (TM) for having the most booths at a virtual reality market event [Virtual Market 2024 Winter event summary]
https://prcdn.freetls.fastly.net/release_image/34617/408/34617-408-0ffd4fc42fcb751f71e659ea7586f9a0-1200×630.jpg Name: Virtual Market 2024 Winter Sponsor: VR corporation HIKKY Date: Metaverse venue → Saturday, December 7, 2024 to Sunday, December 22, 2024 (16 days in total) VketReal venue → December 21st (Sat) and 22nd (Sun), 2024 (total 2 days) Theme: Boundless! Corporate exhibition venue: Parareal Las Vegas / Parareal Fujiyama / Parareal Odaiba Vket official SNS: X→ https://twitter.com/Virtual_Market_ YouTube→ https://www.youtube.com/c/vketchannel Instagram→
https://www.instagram.com/vket_official/ Vket official website: https://event.vket.com/ How to visit: https://event.vket.com/access You can visit the special world in VRChat from VR equipment or gaming PC. We will also have some browser venues where you can enter by simply clicking on a URL from your smartphone, etc. You can also enter some venues using Meta Quest alone. VketReal official website: https://event.vket.com/2024Winter/real VketReal Venue: Ikebukuro Sunshine City Bunka Kaikan Building 2F Exhibition Hall D VketReal ticket area admission ticket purchase page:
https://t.livepocket.jp/e/vketreal2024w
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