[Caro Kyoto Co., Ltd.] “CHATONA”, a sustainable high-end leather brand proposed by a female entrepreneur who is currently attracting attention, has opened a limited-time store in Caravan nationwide!
caro kyoto Co., Ltd. Press release: November 14, 2024 “CHATONA”, a sustainable high-end leather brand proposed by a female entrepreneur who is currently attracting attention, is opening a limited-time store in Caravan nationwide! Theme “Celebrate Your Uniqueness”
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-5d556f3208f9f4540e7d67621d36af70-1000×562.png caro kyoto Co., Ltd. (Kyoto City, Kyoto Prefecture: Representative Director / Erika Kanata) will start selling “CHATONA” (hereinafter “CHTATONA”) at major department stores nationwide, starting from Wednesday, November 20, 2024 at Umeda Hankyu Main Store. We will open a store for a limited time. “CHTATONA” is a high-end leather brand proposed by Erika Kanata, a female entrepreneur and designer who is searching for sustainable fashion, with the desire to create a brand that embodies the value of Made In Japan manufacturing. The theme of this limited-time store caravan across the country (Tokyo, Nagoya, Osaka, Hokkaido) is “Celebrate Your Uniqueness,” which has been highly praised by buyers across the country in its first year of operation, and which has been carried out with unusual speed. “CHATONA” leather items, which can be customized in over 900 combinations, express “your individuality” according to the individuality of the wearer, and convey the meaning and importance of respecting individuality. It’s a concept. By fusing the timeless essence of Japanese
craftsmanship with modern, sophisticated design, we enhance the dignity of the wearer and encourage the user to express their individuality through fashion. It brings out confidence. In this limited-time store, you can enjoy a unique world view where you can freely find your own style and enjoy a special space with many elegant and colorful products on display. .
[Collection lineup]
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-567fc94089c68939cb3a5643407e508f-1000×562.png ■PSFL tote (limited store advance) Leather bag ¥242,000 (tax included) Canvas bag ¥109,780 (tax included) Luxury leather bags made entirely of leather and canvas bags that are lightweight and easy to handle for everyday use. The long and short handles are designed to allow you to enjoy a variety of color combinations.
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-47d37c1e78b88b355d19015b740e8b1f-1000×562.png ■MP card holder (limited store advance) Card holder ¥33,000 (tax included) The surface uses colors that are easy to match with business scenes. The back side has a bright color scheme that reflects your identity. There is also a slot where you can temporarily hold business cards received during business negotiations. The back has color stitching and a pocket where you can insert credit cards, etc. ■ MORE THAN ONE (bag) Without wallet ¥121,000 (tax included) / With wallet ¥143,000 (tax included) You can choose the color of the handle and customize the way you hold it in more than 4 ways (multi-way). Although it is compact, it is easy to take out things inside, and there is a pocket inside. A strap is also included, allowing you to enjoy various arrangements. You can freely choose whether or not to have a removable smart wallet. 7 body colors x 14 handle colors = 98 patterns (Body color orange, blue, brown, beige, gray, black, pink) ( https://chatona.jp/collections/bundle-bag ) ■ IN AND OUT (bag) Without wallet ¥165,000 (tax included) / With wallet ¥187,000 (tax included) We pursue functionality and design that can be used not only as a mini bag, but also as an inner bag for a luxury bag that you want to carry carefully. Although it is made of soft leather, it stands on its own and prevents your bag from losing its shape. The interior is easy to store small items, and the exterior has a flat design. You can choose the color of the handle, and a strap is also included. 7 body colors x 14 handle colors = 98 patterns (Body color orange, blue, brown, beige, gray, black, pink) ( https://chatona.jp/collections/bag-in-bag ) ■ OPEN THE DOOR (iPhone case) Without hand strap ¥22,000 (tax included) / With hand strap ¥29,920 (tax included) An iPhone case with a well-crafted appearance and excellent usability. You can customize the color of the main body, pocket, and hand strap. The inner color of the back card pocket is an accent. It has a smart and unisex design that is thin enough to fit easily in your clothes pocket. Body 7 colors (orange, blue, brown, beige, gray, black, pink) 9 types of pockets x 14 types of hand straps = 882 patterns in total (
https://chatona.jp/collections/iphone-case )
[Limited time store schedule] ■Hankyu Umeda Main Store Period: 2024/11/20 (Wed) ~ 2024/11/26 (Tue) Address: 〒530-8350 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka Prefecture, Hankyu Umeda Main Store, 1st floor bag atelier event space Business hours: 10:00~20:00 ■JR Nagoya Takashimaya Period: 2024/11/27 (Wed) ~ 2024/12/6 (Fri) Address: 1-1-4 Meieki, Nakamura-ku, Nagoya 450-6001 JR Tokai Takashimaya 2nd floor Special venue Limited time shop Business hours: 10:00~20:00 ■Yokohama Takashimaya Period: 2024/12/12 (Thu) ~ 2024/12/18 (Wed) Address: Salon Le Chic, 3rd floor, Yokohama Takashimaya, 1-6-31 Minamisai, Nishi-ku, Yokohama 220-8601 Business hours: 10:00~20:00 Closed at 17:00 on the last day *We are also planning to open a limited-time store in Hokkaido in early December. The latest information will be distributed on official SNS.
*Some stores are holding advance events ■JR Kyoto Isetan Period: Currently being held – 2024/12/25 (Monday) Address: 〒600-8555 3rd floor, JR Kyoto Isetan, Higashi-Shiokoji-cho, Karasuma-dori Shiokoji-shita, Shimogyo-ku, Kyoto City Special venue on the north side of the central escalator ■Osaka Takashimaya Period: Currently being held – 2025/2/25 (Tue) Address: 〒542-8510 2nd floor, Osaka Takashimaya, 5-1-5 Namba, Chuo-ku, Osaka East escalator side
[Visitor benefits] Only for customers who follow CHATONA Official Instagram (@chatona_official), we will give you the sustainable benefit of free mobile coating processing (normal option ¥2,000) half-year warranty on bags and leather accessories → one-month extension.
[Commitment to leather]
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-e0bff042cba9fe6feb72fe7f7166e4af-1920×1080.jpg Quoted from https://www.carriat.com/en/remy-carriat
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-4882103d9b35f02b8922704d8dd071df-1000×562.png Quoted from https://www.carriat.com/en/remy-carriat CHATONA uses leather from REMY CARRIAT, a tanner certified by the Leather Working Group, a non-profit organization. REMY CARRIAT has been preserving the tradition of leather manufacturing since its founding in 1927 in Espelette, a small village in southwestern France. We continue to provide top brands with the advanced technology we have cultivated over the past 100 years and the highest quality, environmentally friendly leather. 1 Thorough environmental consideration 2
Traceability 3 Strictly comply with RSL (Restricted Substances List) 4 Initiatives towards SDGs Among them, CHATONA uses “Taurillon Lagoon,” which is extremely rare in Japan due to its carefully selected distribution. It is characterized by the beauty of the natural grain (unevenness) of full grain (leather with natural unevenness without surface processing) and the vividness of the color. It has a plump thickness and is also durable. The supple and smooth texture that you won’t find anywhere else is truly the finest leather, and the more you use it, the more you’ll fall in love with it. We feel that being particular about using the highest quality environmentally friendly leather materials is very important for CHATONA’s sustainable manufacturing.
[Sustainable initiatives]
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-46a1e704371a8d1996289da6c5dc6747-1000×562.png I want to create a system where enjoying fashion and using your favorite items can help others and make you feel connected to society. From this desire, CHATONA’s donation program “DONATION” was born. Donation Program When you purchase an item, a set amount will be donated for each item. Rather than supporting specific recipients, we encourage each individual to participate in our donation program based on their own intentions and desire to help. We provide a variety of support to five organizations that provide international poverty relief, child support, disaster relief, and forest preservation support. By supporting people in developing countries, children in Japan and abroad, people in disaster-stricken areas, and the global environment, we aim to continue providing support with the aim of creating a future where everyone can live in a better environment. [CHATONA brand concept]
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-c3547f9020605f062d2c2376e2311bbe-1000×562.png “Chaton” means “kitten” in French. The origin of “CHATONA” comes from the word “chaton”, which is also used to address a loved one, and the initial “A” of the sisters who founded the company, added to it. Design, material, and functionality all come together with the finest leather and carefully crafted Japanese construction. Have fun expressing the essence of fashion by combining your favorite colors. Like a kitten that exudes a certain elegance despite its cuteness, we create products that you can feel forever attached to and the joy of being around them.
[Designer: Erika Kanata]
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-5b0efb01903a3d40f9bc87ed65f0d33c-1000×562.png Representative Director and President of Caro Kyoto Co., Ltd. Also serves as a lecturer at Osaka Bunka Fashion College. Experienced as Japan’s representative brand ambassador and youngest store manager at Fendi Japan. In 2018, he became independent and opened a select shop in Kyoto. At the same time, he launched Caro Kyoto Co., Ltd. In 2023, the sisters established the luxury leather brand “CHATONA” with the desire to “create something of value.” LED Kansai 9th finalist/Kyoto Prefecture Female Entrepreneur Special Award Comment from Erika Kanata This happened when I was working at an Italian brand maison. I realized that Italians are proud and attached to their homegrown brands. Save money, buy a traditional bag, and treat it with care. Before you know it, that bag will become an indispensable part of your fashion, and the more you use it and get used to it, the better your outfit will become. With the support of Italians who have such taste, the brand can continue to increase its value and popularity. Because we can maintain employment that is commensurate with the price of labor, we are able to maintain high quality in the customer service of our store staff and in the craftsmanship of our craftsmen. On the other hand, what about Japanese people? Japanese people prefer European brands to their own country. There is a deep-rooted impression that Japanese brands are of low value. This is the reason why luxury brands are not growing in Japan. This is a shame, even though Japan has meticulous designs and highly skilled craftsmen who can turn them into reality. The careful handiwork of the Japanese people, which is recognized around the world, will disappear if it continues as it is due to a lack of successors. We will brand wonderful products made in Japan, increase their value, and spread them around the world. In order to realize this mission, we launched “CHATONA” with the aim of becoming a luxury leather brand from Japan. It has to be something that resonates with the person both externally and internally, so much so that owning it changes one’s attitude and demeanor. To that end, we are determined to spare no effort in exploring design, functionality, and quality. [Official media] CHATONA Official HP https://chatona.jp/ CHATONA Official Instagram @chatona_official
https://www.instagram.com/chatona_official/
[Company Profile]
https://prcdn.freetls.fastly.net/release_image/113217/4/113217-4-c3809c51417b17f68377eb25cd0fe4f4-1000×562.png Name: caro kyoto Co., Ltd. Established: January 2022 Representative: Erika Kanata, President and Representative Director Address: 209 Eimori Building, 98 Sorin-cho, Sanjou Aburankoji-dori, Nakagyo-ku, Kyoto-shi, Kyoto 604-8262 Business details: Original luxury leather brand business, branding supervision, uniform supervision HP : https://www.carokyoto.com/
Caro Kyoto Co., Ltd. Public Relations Officer MAIL:info@chatona.jp

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