[ROKI Co., Ltd.] New concept mask “MATOI TONE UP MASK” new commercial released! A total of 6 commercials and videos featuring Ai Tominaga, YOU, Aoi Yamada, and others expressing the functionality and beauty of the ROKI mask
ROKI Co., Ltd. Press release: November 27, 2024 New concept mask “MATOI TONE UP MASK” new commercial released! A total of 6 types of commercials and videos featuring Ai Tominaga, YOU, Aoi Yamada and others expressing the functionality and beauty of the ROKI mask. TV commercial starts airing in major cities nationwide from Saturday, December 7th ROKI Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture, President: Takaya Shimada, hereinafter referred to as “ROKI”), which develops, manufactures, and sells various filtration products, has released a commercial for the new concept mask “MATOI TONE UP MASK”. “Matoe. MATOI Edition” will begin airing in major cities nationwide from Saturday, December 7th. MATOI TONE UP MASK, which will go on sale on November 27th, has ROKI’s traditional filter performance and comfort, as well as 10 colors and beautiful silhouettes that enhance the impression of your face, with the theme of “beauty”. The design is conscious of the effect of making the face smaller by correcting the face line. In this commercial, Ai Tominaga, who is active not only as a model but also as an actor, as well as YOU, Aoi Yamada, and 10colors, appear in order to visually express the advanced design and high functionality of ROKI Mask. Six types of videos convey the appeal of “MATOI TONE UP MASK.” “MATOI TONE UP MASK” brand site: matoi-roki.com
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-823e8ea53b3b3dbecfb3e3daa69f4cec-1174×331.png CM concept of “MATOI TONE UP MASK” All promotions of “MATOI TONE UP MASK” (CM, package, WEB, etc.) General creative director Chie Morimoto “Can you disappear behind the mask?” “Matoe. MATOI” Precisely in times like these, we created a mask advertisement with a worldview that goes beyond just daily necessities and spreads positive energy. Energy generated from the factory floor of masks made with ROKI’s best filter technology. We want as many people as possible to feel the energy of that worksite, so we created a factory runway that begins at the site where filters are made and then begins walking. To make this a reality, we worked together with everyone at the mask factory. We chose Ai Tominaga as a person who has strength that cannot be hidden by a mask, who is able to liberate herself, and who has a strong will and love. She is a unique woman standing on the runway with MATOI, which is Japanese quality. The sight of her dashingly walking around the factory wearing a mask is overwhelmingly cool, a beauty befitting a brand that prides itself on ULTIMATE PERFORMANCE. In addition, YOU appeared as a navigator who will guide us to peace of mind and excitement by learning more about ROKI and what masks mean to us consumers. He conveyed his experience with technology in a fun and easy-to-understand manner to us in his own words. The following technologies are indispensable in conveying the appeal of MATOI with even higher resolution. “High Performance filter (world’s highest level filter technology)” “3D Seamless design (comfortable to wear and beautiful face line)” “Innovatively developed `Nose Pad` (new sensation nose pad)” Mr. Aoi Yamada assimilated into the ROKI factory and danced charmingly, just like a filter fairy, as the filters were being made. Furthermore, the group called “10 colors” that radiates energy with their own unique personalities and styles are happily adding 10 colors to enhance your facial impression. 10colors, a symbol of diversity that transcends nationality and gender, depicts the vividness of surviving in this world without hiding your charm or expression. The music is an original song by Yoshiki Tsutaya, one of Japan’s leading music producers. CHITAA, who plays the drums, also performed with 10colors. I think we were able to express a world that is truly suitable for “TONE UP MASK.” “MATOI TONE UP MASK” 1.CM “Matoe. MATOI Edition” 30 seconds ■On air: From Saturday, December 7, 2024 onwards in major cities nationwide ■Cast: Ai Tominaga, YOU, Aoi Yamada, 10colors ■Song: Koichi Tsutaya×CHITAA×Zinee×Melody Chubak “Rockin'” ■URL: https://matoi-roki.com
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-c808f7c6fc92a5b0c6a30d656d8340a3-547×700.png Produces various commercials and content in addition to 30-second commercials. We will disseminate information on the web and elsewhere. 2.CM “Matoe. MATOI version long ver.”
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-41efe89a2a7856339e94424154907acc-418×238.png This is a long version of the commercial, which is approximately 88 seconds long and interweaves scenes that highlight the individuality of Ai Tominaga, YOU, Aoyamada, and 10colors, and depicts the precision and beauty of the product from multiple perspectives. The moment when dance, light, and machinery resonate invites viewers to a new world of excitement. 3. “Matoe. MATOI-Aoiyamada-hen”
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-2ce70a4805e5f7cf03f2c1da9056d244-406×234.png Inside the ROKI factory, which is surrounded by precision machinery, Aoiyamada’s supple dance and the rhythm created by the mask-making machines come together to create a beautiful visual that makes it seem as if the machines themselves have come to life. This commercial expresses our commitment to our products in the realm of art, delivering a deep impression that will be engraved in the hearts of viewers. 4. “Matoe. MATOI-10colors-hen”
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-cb20ee0bbe529f768bd94691769007bb-418×226.png We have expressed a unique harmony created by 10 brightly colored masks. Each of the 10colors cast members wears a different color, and their dynamic performances vividly depict the power of color and the appeal of the products. The colorful expressions of the mask, which sparkle in response to light and movement, draw viewers into a new world.
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-8f667a7435661824ba2d6f3f94c871ce-412×273.png In this commercial for “MATOI TONE UP MASK”, “10colors”, a group of men and women who are active on SNS, appears. 10colors is made up of a diverse group of members that transcend gender boundaries, and each member has their own unique personality and style that has garnered high support from SNS followers. They were selected to coincide with the 10-color development of ROKI Mask’s new product “MATOI TONE UP MASK,” and through the commercial they powerfully express the appeal of the product’s color variations and functionality. YOU visits ROKI headquarters and reports on the behind-the-scenes of “MATOI TONE UP MASK” on YOU World In addition to the commercial, we also produced report content in which YOU visits ROKI headquarters, tours the factory, and conducts interviews. We will introduce the
behind-the-scenes of the technology of MATOI TONE UP MASK, such as its “comfortable fit”, “high functionality”, and “designed as a fashion item for a variety of people who are conscious of beauty” in a world unique to YOU. . 5. “YOU visits ROKI” Tour of ROKI’s “laboratory” and “MATOI TONE UP MASK” factory. I was surprised to see the large factory wearing just a mask, but since I wasn’t inside, I simply said, “Come in.”
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-fe4ba2fc94eae5f751cbbc8492fa3b9-954×277.png 6. “YOU learns about MATOI” A report on the reason why the “Ultimate Mask” is comfortable to wear, the desire to tone up with a unique material in the world, and the future of ROKI’s nano-level filter technology based on the appeal of the “MATOI TONE UP MASK” BOX. .
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-32cf4244aec8131e25225dc0866b28b6-952×276.png ■Mating and interview video released on MATOI TONE UP MASK brand site! On the same day, we will also release a behind-the-scenes
behind-the-scenes video of Ai Tominaga, YOU, and Aoyamada who appeared in the new CM for “MATOI TONE UP MASK” as well as an interview video with each of them. In this video, each performer talked about the appeal of MATOI TONE UP MASK, their impressions of actually using it, and anecdotes from the time of shooting. We asked women to talk about the characteristics and comfort of the ROKI mask from their individual perspectives. The interview video can be viewed on ROKI’s official website and SNS, so be sure to check it out.
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-4458a50871d9fe5dab3ed4eafe5f5e23-1222×246.png ■About “MATOI TONE UP MASK” creative When I first spoke to you, I was wondering if you were wearing a mask now? However, when I actually visited the company’s headquarters and factories and listened to the president, developers, and engineers, I was amazed at the technology. I felt so proud to see everyone’s endless enthusiasm and efforts. A company that moves forward with the slogan “Challenge, Creation, ∞”. In the midst of the coronavirus pandemic, ROKI said, “With the hope of making filtration technology even more useful for the world and people, we have created a non-woven mask with new functions using the best filter technology. /td> That is MATOI. In addition to cutting 99% of fine particles and pollen, it pursues a sophisticated design. This is a one-of-a-kind mask that makes your face brighter and more beautiful. And this is one of the few masks that can be said to be purely made in Japan. As “something to hide” and “something to protect,” masks promise “peace of mind” for the mind and body that coexist with pollen and viruses that increase every year. However, at the same time, I realized again that facial expressions such as laughing, crying, and getting angry are also precious. Japanese technology is excellent, with hygiene, durability, and precision all at the highest standards. With that technology and product strength, can we create a positive vector instead of the negative one where masks = concealment? I thought so. “MATOI” is truly a mask for the aftermask era. I can’t say that we can save this world, but I think we can make this world a better place to live in. As the copy says, “Behind the mask, you can disappear.” MATOI will become a new expression for us. As a new ROKI brand that goes beyond masks, I will work with everyone at ROKI to tone up this world, from developing the product logo “m” to package design, brand sites, EC sites, TV commercials, video content, original brand music, etc. I drew it with all the creators who can. Because MATOI’s masks are made using the world’s highest level of technology and are beautiful, we collaborate with creativity through thorough quality control.
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-a380d603c9ea4415c7c7cd0811043c45-360×385.png All promotions of “MATOI TONE UP MASK” (CM, package, WEB, etc.) General creative director Chie Morimoto Joined Hakuhodo in 1999. Established goen° Co., Ltd. in 2007. Since his time at Hakuhodo, he has been responsible for a wide range of work, including advertising graphics and commercial production, as well as product planning and package design. He often creates artwork and music videos for musicians, and also works on promotional art for films and theater such as Yoji Yamada and Hirokazu Kore-eda. Currently, he is involved in all forms of communication design, regardless of business type or field, including advertising planning, product development, book binding, film and stage art, regional revitalization projects, and educational design. Also in charge of advisory services for the 2027 International Horticultural Expo. ■CM performer profile
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-e8d66087964dc3e27177e84d64b17872-315×466.png Ai Tominaga Debuted at the NY collection at the age of 17 and quickly became a hot topic. Since then, she has been active as a top model on the world’s front lines. In addition to modeling, she is also actively trying out various fields such as TV and radio personality, event, and acting. As an actor, he became a hot topic when he starred as Yoshimune in the TBS Sunday Theater “Grand Maison Tokyo” that aired in 2019, and the NHK drama 10 “Ooku” that aired from 2023. As a supermodel with a unique career as a Japanese person, she is creatively expanding her field of activity, including charity and social contribution activities and activities that convey traditional Japanese culture. In April 2024, the program “Ai Tominaga’s Tradition to Future” (BS Nippon Television) will start, which visits
traditional culture across the country. JOICFP Ambassador, Consumer Affairs Agency, Ethical Lifestyle SDGs Ambassador, ITOCHU SDGs STUDIO Evangelist. Her publications include “Ami Tominaga’s Laws” and “Meals that make Manami Tominaga” (both published by Diamond Publishing). “Tominaga Aishin: Happiness Theory” (Shufunotomosha) released on June 28, 2024.
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-c79c539f05ae00f52c767f6841405880-271×285.png YOUsan After working as a model and singer, he is now widely active as a talent and actor. He is popular for his easy-going way of speaking and candid honest talk with a keen observational eye. In addition to appearing in many commercials and variety shows as a talent, she has also been highly acclaimed as an actress, winning the 78th Kinema Junpo Japanese Film Supporting Actress Award for the 2004 movie “Nobody Knows”. His main appearances include the movies “THE Uchoten Hotel,” “Abutori wo Arukitemo,” “Hello, Mother,” and the NHK TV drama series “Come Come Everybody.” Currently appearing in the Kang TV drama “Monster”.
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-5dcaf755f94e6a3be60cb54083a5fb2d-273×408.png Aoi Yamada-san ・Tokyo 2020 Olympic Closing Ceremony Solo Performance, He has performed as an actor in Dumb Type’s “2020”, appeared as an actor in the Netflix drama “First Love” and Wim Wenders’ work “PERFECT DAYS”, and choreographed the music video for Hikaru Utada’s “Nanoiro na Hana”. He is expanding his activities with his body and voice, including narrating NHK’s “Document 72 Hours.” Poetry dance unit Aoitsuki, Also active as the lifestyle performance group “Tokyo QQQ”. I make lunch for my husband every day. ■CM music production
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-78c53b231c7afcf576b1a8c903ea1322-217×288.png Yoshisho Tsutaya Composer/music producer affiliated with agehasprings. In addition to being in charge of producing many artists such as YUKI, Yuzu, Elephant Kashimashi, Koshi Inaba, Kenshi Yonezu, JUJU, back number, and Official Hige Dandism, in recent years he has also worked as a music producer for the blockbuster movie “SING”. He supervised the dubbed version and was also the music producer for the Japanese dubbed version of the movie “Cats.” In 2018, he started his own pseudonym project, KERENMI. He will release his second album “interchange” in November 2024, and is also active as a beat maker. ■“MATOI TONE UP MASK” product overview Pursuing the comfort and beauty of the mask, available in 10 colors that enhance your facial impression Product name: ROKI “MATOI TONE UP MASK” Price: 3,300 yen (tax included) 1 box / 7 pieces (same color) Sales start: Sales start from November 27, 2024 *Shipping is scheduled to start from December 5 Sold at: MATOI Online Store URL: https://store.matoi-roki.com In response to the shortage of masks due to the spread of the new coronavirus infection in 2020, ROKI has begun developing masks by applying the high-performance filtration technology cultivated over more than 60 years in mobility filters. As a result, we have achieved the ability to block PM2.5 and virus droplets with high efficiency, and we began selling the high-performance filter mask “Matoi” in July 2021. This time, we have developed a new “MATOI TONE UP MASK” with the theme of “beauty”. In addition to improving the performance of conventional filters, it has a beautiful silhouette that corrects facial lines and can be expected to make your face look smaller when worn. It is available in 10 color variations and will be on sale from November 27, 2024. Masu. (Shipping will begin on December 5th) “MATOI TONE UP MASK” is a product that combines beauty and functionality, and is a color that brightens and accentuates the complexion while making the skin tone look even. This product is characterized by a design that pursues expansion, lift-up effect, and fit. Available in a variety of colors, such as light gray and coral pink, you can choose from a variety of colors to match your preferred style, and it not only protects you from UV rays when you go out, but also provides a sense of glamor and security in your daily life.
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-1c5830e562bc048ae1d8fad0d3513664-457×298.png
https://prcdn.freetls.fastly.net/release_image/83284/13/83284-13-12e8da0140361ac01da8f8eaed230ce4-447×258.png Package design Beautiful hospitality made with care, one by one, perfect for wrapping masks made with the best technology This is the package. It has a drawer design that allows you to continue using it for any purpose even after use. Available in 10 different color variations The key point is the tied ribbon. Colored with tone-up orange that will brighten your days with MATOI. A gorgeous gift for your loved ones You can also enjoy it as a gift. Enjoy a colorful life with your new mask. ■Company profile Company name: ROKI Co., Ltd. Established: April 2012 Shareholder: ROKI Holdings Co., Ltd. Representative: Representative Director and President/Takaya Shimada Number of employees: Group total 5,500 Business content: Development, manufacturing, and sales of various filtration products
https://www.roki-jp.com/profile/ ■CM music Koichi
Tsutaya×CHITAA×Zinee×Melody Chubak “Rockin'” Oh, yeah, love me, sing a la la la la song Oh, yeah Ah, how do I love you, sing a la la la la song What is the reason I am full of charm You need to listen Hey, are you trying to erase it Nobody knows you, your existence is covered with a veil Where do you go to Your town to know the clear clouds Yeah now Lonely day Lonely night Only foggy sight If your guard is a little lax, your mind and body will erode Falling down (Your charm) Ah, that’s why you can overcome any difficulties I promise to protect you, so show me your color.For me now (Your charm) So, DOKI-DOKI Time yourself Feel your mood now, here and there, Turning point Wake your mind! Make your style! Wear your freedom Rockin’(Yes,) moving your feelings Don’t drown it out Rockin’(Yes,) finding your meanings Overflowing things Your charm that can’t be hidden You can make this world tone up as you wish You can make this world tone up

This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.