OpenFashion Report Major French fashion brand KIABI visits OpenFashion

[OpenFashion] [Report] Major French fashion brand KIABI visits OpenFashion ​
OpenFashion Press release: March 27, 2025 [Report] Major French fashion brand KIABI visits OpenFashion – The future of fashion opened up by generative AI – Sharing
industry-specific usage examples and practical knowledge – OpenFashion Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Toru Ueda) welcomed KIABI, a major French fashion brand, to its office in March 2025, providing the company with an opportunity to deepen its knowledge on the use of generative AI technology in the fashion industry. This visit was planned by KIABI as part of a study trip to learn about the impact of DX and AI on the Japanese fashion industry, and OpenFashion was selected as one of the destinations. This demonstrated the growing interest in generative AI technology in the Japanese fashion industry and provided a valuable opportunity to discuss the industry’s digital transformation.
https://prcdn.freetls.fastly.net/release_image/12284/165/12284-165-e3a7b1dd6dec2b00da90096d5e7ca810-1080×660.png OpenFashion uses generative AI technology specialized for the fashion industry to develop design support and data analysis solutions. MaisonAI, which was developed and provided until February of this year, has now been taken over by AuthenticAI and is being used in a wider range of industries. Currently, we are leveraging the knowledge gained through the development and provision of MaisonAI to support the digital transformation of the fashion industry through design generation, personalized proposals, and trend analysis, mainly for apparel companies. ◆Possibilities of fashion design with generative AI During this visit, OpenFashion representative Ueda explained to KIABI executives about examples of how generative AI is used in the fashion industry and the functions of MaisonAI. In response to the explanation that MaisonAI is equipped with design generation, personalized suggestions, and data analysis functions, improving work efficiency and providing new creative possibilities, the KIABI participants expressed a high level of interest in the AI-based trend prediction, AI agent function, and automatic design generation function. Image
URL: https://prcdn.freetls.fastly.net/release_image/12284/165/12284-165-2b8f78dc943de096593661196d3dd969-2880×1841.jpg ◆MaisonAI demonstration Next, they demonstrated the process of generating design ideas in a short time using MaisonAI. A prototype of a designer AI agent customized for KIABI was produced on the spot. This AI agent is designed to analyze KIABI’s brand identity and past design trends and automatically generate design proposals suitable for the brand. In response to participants’ requests, several concepts were instantly generated and the possibility of actually utilizing them in KIABI’s collection was considered. KIABI’s executives witnessed the variety of design ideas generated by AI in real time and realized the speed and flexibility of generation AI. “Are there any companies that actually use images generated by AI as product photos?” “If I ask the same question, will the answer change depending on the AI ​​agent?” Many questions regarding AI, such as , were also exchanged on the spot.
https://prcdn.freetls.fastly.net/release_image/12284/165/12284-165-72826d9648e247b2abc96310bc34d7ef-2210×758.png ◆Future outlook Through this visit to KIABI, I was able to get many suggestions, including examples from overseas, about how generative AI can contribute to operational efficiency and new business development in the fashion industry. OpenFashion will continue to promote the use of generative AI for the fashion industry and accelerate design support and digital transformation using its unique AI technology, so please look forward to it as a leader in the digital transformation of the fashion industry. ◆Official website/SNS ・OpenFashion official website “OpenFashion” is a platform that utilizes the latest technologies such as generative AI and virtual fashion to develop various fashion-related services and brands. Furthermore, we will combine this with an online community to fundamentally change the creative flow of fashion. https://jp.open-fashion.com/ ・OpenFashion community (free to join) This is a community where anyone can join to share how to utilize AI tools and news about generative AI. The latest information about OpenFashion, which is currently in progress, will also be posted here. https://openfashion-jp.circle.so/ ・OpenFashion Discord (free to join) A community specializing in “Midjourney” that shares content and holds image generation contests. We are planning to hold fashion contests in the future, so please join us in conjunction with the above community. https://openfashion-jp.circle.so/
・OpenFashion Twitter https://twitter.com/openfashion_jp ・OpenFashion Instagram https://www.instagram.com/openfashion_insta/ ・Maison AI, a generative AI utilization support tool for business & creativity https://maisonai.io/
https://prcdn.freetls.fastly.net/release_image/12284/165/12284-165-8e43800f0fb8024ac34a7f61bd63d621-400×400.png ■About OpenFashion Co., Ltd. Company name: OpenFashion Co., Ltd. Location: 12th floor, World Kita-Aoyama Building, 3-5-1 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Representative: CEO Toru Ueda Business description: AIX (AI/Transformation) of the fashion industry using generative AI technology URL: https://jp.open-fashion.com/ ■Contact us If you have any questions regarding this matter, please contact us using the contact form below Contact form:
https://jp.open-fashion.com/pages/contact