LILY BROWN×PUMA Third collaboration! Introducing Type 5 based on PUMA’s archive model (released on Friday, Ap ril 4th)

[LILY BROWN×PUMA] 3rd collaboration! Introducing Type 5, which is based on PUMA’s archive model (released on Friday, April 4th) ​
Mash Holdings Co., Ltd. Press release: March 28, 2025 [LILY BROWN×PUMA] Third collaboration! Introducing type 5 based on PUMA’s archive model (released on Friday, April 4th) Introducing custom colors of PUMA’s “PALERMO” sneakers, which have become a staple of terrace style, as well as freshly updated items of popular archive models! The women’s brand “LILY BROWN” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President Hiroyuki Kondo) will start selling collaboration items with the global sports brand “PUMA” from April 4th (Friday). The official online store, official app MASH STORE, and e-commerce department store USAGI ONLINE will open a special page on April 2nd (Wednesday) ahead of the nationwide release, and pre-sale will begin at Hankyu Umeda Main Store on the same day, and advance reservations will begin at each online store from 12:00 on the same day.
https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-a3a1e7ad2830d0f47382f28b905ead32-1920×1072.jpg The third collaboration with the global sports brand “PUMA”. We have prepared items that have been freshly updated by incorporating seasonal silhouettes and details into retro sporty tastes, such as custom colors of the archive model “PALERMO” that represents terrace style from the 1980s, cut-and-sew prints with original logos, and ribbed dresses with polo designs. PALERMO LTH
https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-95df7a844dc82f09b4886261f4615831-2025×2700.jpg Price: ¥14,300 Color: IVR Size: 22.5cm-25.0cm (6 sizes available in 0.5cm increments) “Palermo” comes from “Palermo”, the name of the northwestern part of Sicily, Italy, and is a masterpiece model representing the terrace style of the 1980s. A pair of shoes with an ivory-based body made of leather and suede, and a red insole and cat logo. LWG certification: Uses leather made using environmentally friendly leather manufacturing methods certified by the Leather Working Group MINI GRIP SHOULDER BAG
https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-09e989412d0f5f67ba78f86eb4a19c42-2025×2700.jpg Price: ¥9,350 Color: OWHT/RED The last popular mini grip bag is back as a shoulder set. A reprint design of an archive model produced from the late 90’s to the early 2000’s. With the “LILY BROWN” mode and vintage-like patent leather and original colors, it has been revived in modern times with a high degree of freshness. Although it has a compact size that is easy to hold, it has a long gusset and a larger capacity than it looks. POLO RIB DRESS
https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-9aaa9ac0ab52d084335a7140eab77825-2025×2700.jpg
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https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-e0f9a92e2f8c176f42383b415525a75a-3900×2808.jpg Price: ¥8,800 Color: PNK/NVY Size: Free Continuing from the highly popular second edition, a stretchy teleco-knit cut-and-sew dress is now available in a polo shirt design. The one-point logo embroidery on the chest has a trendy feel, and although it is simple, it has a special feeling that can only be achieved by a collaboration. GRAPHIC PRINT T-SHIRT
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https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-f87ed9a9b80da8f7e462cf283f275bd9-3900×2808.jpg Price: ¥5,500 Color: WHT/PNK Size: Free A compact long T-shirt with eye-catching classic graphics. The PUMA logo is combined with the words LB classic for a nostalgic design. The sizing is compact yet stretchy, making it comfortable to wear, and can also be used as an inner layer for shirts and dresses. BALLOON SKIRT
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https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-43f3f8940beac8aabe768bfb00ee6351-3900×2808.jpg Price: ¥9,900 Color: LGRY / CGRY Size: Free A balloon skirt that combines a sporty taste with LILY BROWN’s trendy feel. The skirt is comfortable to wear with an elastic waistband and can be adjusted in size with a stopper, and the cat’s one-point feature is catchy. About sales Nationwide release date: Friday, April 4 Pre-sale at Hankyu Umeda main store from Wednesday, April 2 Stores: ・LILY BROWN directly managed stores nationwide
https://lily-brw.com/Page/shoplist.aspx 〉 ・Official Online Store〈 https://lily-brw.com/ 〉 ・MASH STORE (official app)〈
https://mslab.page.link/1559 〉 ・USAGI ONLINE〈
https://usagi-online.com/brand/lilybrown/ 〉 ・ZOZOTOWN〈
https://zozo.jp/brand/lilybrown/ 〉 ・Rakuten〈
https://brandavenue.rakuten.co.jp/ba/shop-lilybrown/ 〉 Others Pre-order start date: April 2nd (Wednesday) 12:00 (noon) ・LILY BROWN Official Online Store〈 https://lily-brw.com/ 〉 ・MASH STORE (official app)〈 https://mslab.page.link/1559 〉 ・USAGI ONLINE〈
https://usagi-online.com/brand/lilybrown/ 〉 ・ZOZOTOWN〈
https://zozo.jp/brand/lilybrown/ 〉 ・Rakuten〈
https://brandavenue.rakuten.co.jp/ba/shop-lilybrown/ 〉 Product list page now available ・LILY BROWN official online store
https://lily-brw.com/ 〉 ・USAGI ONLINE〈
https://usagi-online.com/brand/lilybrown/ 〉 About PUMA PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. Through product development for athletes who seek the “fastest” Over the years, we have accelerated the development of sports and culture. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scenes. Puma Group includes Puma, Cobra Golf, Stichd brands, and is headquartered in
Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For details, please see https://jp.puma.com. [PUMA Official Online Store] https://jp.puma.com 〉 [Instagram] @pumajapan 〈 https://www.instagram.com/pumajapan/ 〉 About LILY BROWN
https://prcdn.freetls.fastly.net/release_image/18505/3227/18505-3227-f1099d05cc65638d4ab0a96556ec6603-1320×1700.jpg Based on the concept of “Vintage Feature Dress,” we propose real clothes that incorporate delicate craftwork and original designs from vintage items into modern fashion. Paying respect to the history of fashion, the collection is a wardrobe that combines a free-spirited sensibility and a sophisticated mood, with bold colors and
eye-pleasing details. LILY BROWN HP: https://lily-brw.com/ lnstagram: https://www.instagram.com/lily_brown_official/?hl=ja Twitter: https://twitter.com/_LilyBrown Facebook:
https://www.facebook.com/fashion.lilybrown