[Merci Co., Ltd.] As the world’s second-largest environmentally polluting industry, NineR aims for a new business model
Merci Co., Ltd. Press release: April 1, 2025 April Dream Project A new business model that NineR is aiming for as the world’s second-largest environmentally polluting industry The apparel industry is said to have the second-largest environmental impact after the oil industry. At NineR, we aim to solve the social problems faced by the apparel industry and evolve it into an industry that future generations can be proud of. This press release is a dream sent out by a businessman who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true eventually. Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “rrrrrrrrr”.
https://prcdn.freetls.fastly.net/release_image/159152/2/159152-2-e149078a2a2e2334a400b1b22a2a2aa4-2048×565.png Social issues facing the apparel industry Mass production/mass disposal: Business models that prioritize profits are creating a huge amount of industrial waste. Environmental pollution: Wastewater discharge and use of chemicals during production processes cause soil and water pollution. Labor exploitation: Problems of low-wage work and poor working conditions are becoming increasingly serious. Loss of traditional techniques: Due to the spread of overseas production, traditional techniques in each region are at risk of being inherited. Excessive logistics burden: Production, sales, and transportation around the world result in large amounts of CO2 emissions.
Acceleration of consumption: Trends change rapidly, and mass consumption and mass disposal in a short period of time has become the norm. Animal ethical issues: Ethical challenges associated with the use of materials of animal origin also remain. These are just a few of the challenges; the apparel industry faces many social and
environmental challenges. Nine “R”s that will change the future NineR faces this challenge and operates its brand based on the nine “R”s. • Reduce: By not making clothes in vain and only producing what is truly needed, we can break away from the business model of mass production and mass disposal, which is said to be the apparel industry’s biggest challenge. • Reuse: We work to reduce the amount of clothing that goes to waste as much as possible through events such as the Reuse project and the black market. • Recycle: We actively use recycled cotton and recycled polyester to conserve limited resources. • Refined: With sophisticated designs, we create clothing that can be worn for a long time, regardless of trends. • Real (transparency): By disclosing the production background, we are transparently transmitting to consumers the “real” social issues in apparel and our approach to addressing them. • Rational: Rather than a business model of mass production in pursuit of profit, we make rational decisions from the perspective of sustainability and choose to manufacture to order. • Reset: Resetting conventional wisdom and choosing actions to become a highly
sustainable industry. • Radical (Innovation): With radical thinking, we constantly ask ourselves, “What should we do for the future?” • React (action): Rather than being satisfied with one time, we repeatedly make improvements and achieve sustainable change. Image
URL: https://prcdn.freetls.fastly.net/release_image/159152/2/159152-2-9fa863a3f7f2e0d0eda670d88beb9f55-1800×2700.jpg Apparel brand that “makes the entire supply chain happy” Is it really justice to provide consumers with low prices? NineR doesn’t think so. Of course we want to satisfy our customers, butNineR aims to become an “open kitchen-like apparel brand” to make the entire supply chain happy. Do you know where, by whom, and how the clothes you are currently wearing were made? Probably many people don’t know about it. Imagine an open kitchen. There, you can see with your own eyes what kind of ingredients are used, what kind of people prepare the food, and how the food is made. The open kitchen system creates trust in the food and makes it taste even better because of that transparency. Our goal is to be exactly that kind of apparel brand. We aim to
disseminate information as transparently as an open kitchen about who made the clothes, where they were made, and how they were made.
https://prcdn.freetls.fastly.net/release_image/159152/2/159152-2-c3a6dd30920895e0c838230493c5cf12-3900×2925.jpg Transparent manufacturing All of NineR’s clothes are carefully handmade one by one at a sewing factory in Fukuoka Prefecture. In addition, we use only safe and secure fabrics purchased from Japanese fabric trading companies. However, no matter how much we talk about things being “safe and secure,” it is difficult to trust them without proof. That’s why 9R discloses all the production background of its clothes. You can see how clothes are made in a sewing factory, how fabric is produced in a fabric factory, and where the producers grow the raw materials for the fabric. As we are in the position closest to consumers in the brand supply chain, we visit production sites directly, take photos, and deliver the “real” experience to our customers. We call this initiative “Adult Factory Tours”. What “Factory Tours for Adults” Creates This activity has two main purposes. 1. Know the reality of production so that customers can decide for themselves whether they can truly feel safe. 2. To deepen our attachment to clothes by visualizing the face of the creator and the process of production. In the apparel industry, working
environment issues are also a major social issue. By creating an open working environment, we are creating a system in which the entire supply chain can be happy, rather than manufacturers monopolizing profits.
https://prcdn.freetls.fastly.net/release_image/159152/2/159152-2-b1a8159ca564675b58853a60e4bc15e3-3900×2601.jpg For sustainable business NineR is a “sustainable fashion brand.” Sustainable means not only being environmentally friendly, but also being sustainable. We value this idea not only from an environmental perspective, but also from a labor perspective. A business that places an unbalanced burden on one person or puts others at a disadvantage will not last long. We will build sustainable relationships with all people involved with NineR, both inside and outside the company, and deliver “clothes that create the future for me.”
https://prcdn.freetls.fastly.net/release_image/159152/2/159152-2-4eb492d8dac7c38fca8724802544e0c0-1800×2700.jpg Thoughts on “April Dream” In order to brighten the future of the apparel industry, we at NineR declare in this April Dream that we will create a “society where sustainable choices are the norm.” While fashion is a means of self-expression, it also has the power to change the future. We don’t just make fashionable clothes, we aim to be a brand that connects “wearing” to “creating the future.” Clothes that create my future. Together with you, we will make this dream come true. “April Dream” is a project by in which companies broadcast their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true. Image
URL: https://prcdn.freetls.fastly.net/release_image/159152/2/159152-2-930a351ff9d85dda7983510559be3f58-2048×565.png [Company Profile] Company name: Merci Co., Ltd. Location: 7-10 North Gofukumotomachi, Saga City, Saga Prefecture Business details: Management of sustainable fashion brand “rrrrrrrrr” Official website: https://rrrrrrrrr.jp/ Official Instagram:
https://www.instagram.com/rrrrrrrrr__jp/ [Inquiries regarding this matter] Person in charge: Yume Kano Iwashita Contact:
https://433zw.channel.io
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