“GUESS JEANS” announces new creative partnership with internationally active Japanese multi-artist VERDY

“GUESS JEANS” announces new creative partnership with internationally active Japanese multi-artist VERDY
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GUESS JAPAN LLC Press release: April 1, 2025 “GUESS JEANS” announces new creative partnership with
internationally active Japanese multi-artist VERDY Starting with partnership, flagship stores to open in Tokyo and Los Angeles soon
https://prcdn.freetls.fastly.net/release_image/11576/40/11576-40-19497a469eb09bb70357fd19bbfe6792-1350×1800.jpg GUESS JEANS, led by Nicolai Marciano, has announced a new partnership with internationally active Japanese multi-artist VERDY. This partnership will combine VERDY’s contemporary artistic vision with the rich tradition and innovation of GUESS JEANS, opening up new creative possibilities. GUESS JEANS has been working globally with VERDY since 2023, developing projects together in Paris and Osaka. In 2025, Nicolai will welcome the standard-bearer of culture born in Osaka as a new member of the GUESS JEANS family, in order to further strengthen the relationship between the two parties. “I’m thrilled to be working with GUESS JEANS and my dear friend Nikolai. I’ve always had a deep respect for the passion he and his family have for this brand. GUESS is a brand with a rich history and culture, and I’m honored to be a part of it.” – VERDY Since the brand’s relaunch in 2024, GUESS JEANS has opened flagship stores in Amsterdam and Berlin under the leadership of Nicolai. Later, we expanded into South Asia by partnering with Tata Unistore, a local fashion leader in India. The partnership with VERDY will further accelerate GUESS JEANS’ global expansion and promote the expansion of its cultural and artistic network. “VERDY has been a friend of mine for many years and I have always been impressed by his kindness and ability to inject
playfulness and fun into any project. As GUESS JEANS is currently at a major turning point in Japan, we felt it was very important to welcome VERDY to this new chapter.” – Nicolai Marciano VERDY has created many iconic projects and characters to date, including “Girls Don’t Cry”, “Wasted Youth”, and original characters “Vick” and “Visty”. In addition, he has successfully collaborated with Nike, HUMAN MADE, KENZO, Beats by Dre, McDonald’s, and Dover Street Market, and serves as the artistic director for ComplexCon Long Beach in 2022, ComplexCon Hong Kong in 2024, and the world tour BORN PINK by K-Pop group BLACKPINK. VERDY, a leader in Japan’s creative world, will further evolve the global worldview of GUESS JEANS and inject new energy into it. This partnership means that the brand has entered the next phase to further increase its presence in Japan. GUESS JEANS remains committed to supporting innovative artists and up-and-coming creators who shape fashion, art, music and culture. GUESS JAPAN LLC GUESS JEANS is an American West Coast lifestyle brand with roots in the brand’s 40-year denim history. Created by Nicolai Marciano, GUESS JEANS represents the next era of denim fashion, with a commitment to sustainability and cutting-edge innovation. GUESS JEANS combines the brand’s rich heritage with a contemporary perspective, offering a full line of core basics centered on denim that embodies the timeless essence of GUESS. GUESS JEANS will be available starting June 3, 2024 through GUESSJEANS.com, GUESS JEANS retail stores worldwide, and select wholesale partners.