Liberta Co., Ltd. Masato will be the brand ambassador for LIDEF’s “Igeki” cooling wear “Freezetech” in 2025!

[Liberta Co., Ltd.] Masato will be the brand ambassador for LIDEF’s “Hyogeki” cooling wear “Freezetech” in 2025! ​
Liberta Co., Ltd. Press release: April 1, 2025 Masato will be the brand ambassador for LIDEF’s “Hyogeki” cooling wear “Freeze Tech” in 2025! Freezetech, a cooling wear and gear brand developed by the functional clothing brand LIDEF of Liberta Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, TSE Standard: 4935), which distributes products that “plan joy and make the world more
interesting,” is pleased to announce that Masato, a former K-1 world champion who is also active as a martial arts commentator and entertainer, will continue to serve as the brand ambassador in 2024.
https://prcdn.freetls.fastly.net/release_image/52173/129/52173-129-d92b8075cfd196b5079766b387fd233c-533×800.jpg FREEZE TECH brand sitehttps://lidef.jp/freezetech/ Mr. Masato was appointed as Freezetech’s brand ambassador in April last year. In addition to appearing on the official website and in-store panels across the country, we also appeared in talk events to convey the appeal of our products to the media and customers at the “Heat Heat Countermeasures Exhibition,” a specialized exhibition specializing in solving problems related to the heat, and received a lot of feedback. Based on this background, we have decided to continue working towards the development of the brand as a brand ambassador in 2025. Image
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https://prcdn.freetls.fastly.net/release_image/52173/129/52173-129-7fac187872408d9f0324d990bb4780e6-533×800.jpg The summer heat is becoming more severe year by year, and it can be said that this is having an impact on the physical strength and performance of those who work hard in the intense heat. In addition to measures against the heat by hydrating, salt-supplying, and taking frequent breaks, “Freezetech” proposes measures against the heat by “clothing” so that you can be more comfortable during your activities. In 2025, we will continue to expand the scope of our activities so that more people who need heat countermeasures can become aware of them. [What is Freeze Tech] Freeze Tech provides a surprisingly cool feeling that lasts through sweat and wind (*1). The back side of the fabric is characterized by a “Hyogeki” cooling print.When this print absorbs sweat and moisture, its heat-absorbing properties lower the temperature of the fabric, giving it a cooling sensation. In addition, the wind gives you a strong sense of cooling, so you can use it not only when riding your motorcycle while touring, but also when working outdoors under the scorching sun. Furthermore, Freeze Tech’s “Hyogeki α (Alpha)” combines advanced technology so that the material itself automatically controls the rise in
temperature within the garment. (*2.3) A product that increases the cooling effect of the ice-cooling print by bringing the temperature inside the clothes, which heats up due to extremely hot environments or rising body temperature, closer to the comfortable range. Not only does it have a cooling effect, but it also keeps the inside of your clothes feeling refreshed (*4). This cooling wear is suitable for those who work outdoors for long periods of time in the extreme heat or those who play sports. *1 While the cooling print is reacting to moisture. Manufacturer research, cooling performance evaluation test. In actual use environments, there are individual differences in how cold sensations are felt. *2 Based on sweat simulation test (Unitika Garmentec) *3 Based on contact heat mobility test (Unitika Garmentec) *4 This is thought to be achieved by controlling the rise in temperature inside clothing and bringing it closer to a comfortable temperature range (in-house research)
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https://prcdn.freetls.fastly.net/release_image/52173/129/52173-129-56d625ee00aed9822e9f5cc74430e789-293×203.jpg Masato Profile Born on March 10, 1979, made his professional kickboxing debut in 1997. After that, he entered K-1 and became world champion in 2003 and 2008. Lifetime record: 63 matches, 55 wins, 6 losses, 2 draws. On New Year’s Eve 2009, he sadly retired from active duty at the age of 30, and currently works as a martial arts commentator and talent, and distributes his own YouTube channel “Masato Channel”, which has over 400,000 subscribers. His recent hobby is touring on his Harley-Davidson, and in his private life, he is a father of three and his wife is actor Kokoro Yazawa. In 2022, he won the Ikumen of the Year award. Masato’s comment Continuing from last year, I will be serving as the brand ambassador for Freezetech, which is developed by LIDEF. The recent summer heat wave has been a disaster, but it is essential to take proper heat countermeasures in order to protect the health of everyone, including those who are working outdoors while fighting the heat, opportunities to go out, and the health of everyone, including children and the elderly. Let’s survive the coming heat with “Freeze Tech”, a high-performance wear that makes you feel cool when you sweat.
For inquiries from the press, please contact us. Liberta Co., Ltd. PR Manager Land Aoshima Mail：info@l-and.co.jp