“GYU” from Fukuoka turns the clothes that are sitting in your closet into someone else’s favorites. Connecting rather than throwing away creates a “cool” culture.

“GYU” from Fukuoka turns the clothes that are sitting in your closet into someone else’s favorites. Connecting rather than throwing away creates a “cool” culture. ​ Image
URL: PUKA LLC Press release: April 1, 2025 April Dream Project “GYU” from Fukuoka turns the clothes that are sitting in your closet into someone else’s favorites. Connecting rather than throwing away creates a “cool” culture. Easy collection system lowers the hurdle of letting go and supports the next step This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true eventually. Our company supports April Dream, which aims to make April 1st a day to share dreams. This press release is a dream of “PUKA LLC”. Image
URL: https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-8427c157b2eedabd0c33aebe34c0b3c9-1920×1080.png PUKA LLC (Headquarters: Kurume City, Fukuoka Prefecture,
Representative: Yoshino Miyahara) is a system called “GYU” (https://gyumarket.base.shop/). GYU’s dream background Representative Miyahara learned of the reality of large amounts of unsold items being thrown away through his part-time job in apparel during his university days. “Are these clothes really something that should be thrown away?” This question became the starting point for launching GYU. When I was young, I would look at fashion magazines and think, “This
coordination is cute!” and then recreate similar styles using old clothes. Branded clothes that appear in magazines are expensive and hard to afford, butused clothes are a little more affordable and can be fun to find bargains. From that experience, I came to feel that “used clothes have more value than their price.” That’s why we believe that the clothes in your closet still have value. I want to create a culture where people can share their favorite clothes as someone else’s “favorite.” That is GYU’s challenge. Why is this initiative necessary now? Approximately 70% of the clothes sitting in closets are simply thrown away in garbage bags.The current situation is that. Source: Ministry of the Environment “Sustainable Fashion” When we interviewed 68 women in their 20s and 30s, we found the following reasons why many of them feel like it’s a waste but can’t part with their clothes and end up throwing them away.
https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-4c9076e62d0546aae6d265e5cac36813-1920×1080.png Clothes are often thrown away due to labor and cost issues. However, if there is someone who needs the clothes, I would like to create a system to connect with them. Therefore, GYU proposes a “mechanism for connecting clothes in a hassle-free and fun way”. What we are currently working on: Lower the hurdle of letting go and support the next step
https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-79f760db3882379156d9f469d31c400d-848×848.jpg Effortless collection system All you have to do is pack your clothes tightly in a box and send it. We are collaborating with
‘rrrrrrrrr’>’rrrrrrrrr, an apparel brand that promotes sustainable clothing production, to make the collection system smoother. GYU will be responsible for transferring the collected clothes to the next owner through the apparel brand’s e-commerce site or GYU’s online site.
https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-4d0a91ebaceacc881956ac496354dd48-1920×1280.jpg Upcycling workshop In order to deliver the idea of ​​“reviving” rather than “throwing away”, we held workshops such as making vase covers using T-shirt yarn. We collaborate with governments and companies to create a place where you can enjoy learning about new possibilities for clothing.
https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-5f0150f7cc19e76c13534eb50528206a-840×840.jpg Online sales The collected clothes will be sold at GYU’s online store and given to new owners. On the purchase page, the story of the owner and the clothes is also told, such as, “I loved it and took it with me on my trips abroad and to Tokyo.It’s a memorable piece of clothing that I wore with tops I bought locally.” Buying clothes is not just about consumption, but about inheriting someone’s feelings. We are currently building a system where valuable clothes can be passed on to the next person. Future outlook: A starting point for promoting circular fashion in Fukuoka • Coordination of collection In order to make collection more accessible, we are collaborating with cafes and companies to create a system that allows people to comfortably part with their precious clothes. • Holding a POPUP event We will create a place where you can directly check the size and texture, which is difficult to understand online, and also make it possible to collect items on the spot. When you have clothes sitting in your closet, don’t throw them away, but instead think, “I want to connect them to GYU!” We aim to provide a service thatmakes connecting clothes itself a stylish and exciting experience. First of all, we will create a fun and cool culture where “connecting things rather than throwing them away” is fun, starting with the young people of Fukuoka. About PUKA LLC
https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-eb451b479388054a672cdc91f12c26a0-1102×343.png PUKA LLC Representative: Yoshino Miyahara Head Office: 6F Tenjin Ai Building, 68-4 Tenjincho, Kurume City, Fukuoka Prefecture Image
URL: https://prcdn.freetls.fastly.net/release_image/159667/1/159667-1-92f88700ba4df77ff0611e5db5a5c90b-1080×1080.png Instagram: https://www.instagram.com/gyu_market_/ EC site:
https://gyumarket.base.shop/ Contact information Mail:
info@puka-earth.com If you sympathize with GYU’s dream and would like to collaborate, we look forward to hearing from you. “April Dream” is a project by in which companies share their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true.