Lacoste Japan Co., Ltd. K-POP girl group ILLIT, which is gaining popularity all over the world, is the ambassa dor for the Japanese sneaker campaign “Where should we wear Lacoste?” ” Second advertising campaign visual release d

[Lacoste Japan Co., Ltd.] K-POP girl group ILLIT, which is gaining popularity all over the world, is the ambassador for the Japanese sneaker campaign “Where should we wear Lacoste?” ” Second advertising campaign visual released ​ Image
URL: Lacoste Japan Co., Ltd. Press release: April 1, 2025 The K-POP girl group ILLIT, which is gaining popularity all over the world, is the ambassador for the sneaker campaign in Japan, “Where should we wear Lacoste?” ” Second advertising campaign visual released
https://prcdn.freetls.fastly.net/release_image/7377/201/7377-201-ec5efa413da003d158e6a6f60ec7115f-3000×2000.jpg French premium fashion sports brand LACOSTE announces that on April 1, 2025, it has released the second advertising campaign visual for ILLIT, the ambassador for Lacoste’s 2025 sneaker campaign in Japan. K-POP girl group ILLIT, which is gaining popularity all over the world, serves as the ambassador for “Where Should We Go Wearing Lacoste?” ” In the second advertising campaign visual, ILLIT shows off a spring-like outfit featuring their new shoe “L003 NEO SHOT.” Continuing from the first installment, visuals and special campaign movies shot for this campaign will be released one after another on Lacoste’s official Instagram (@lacoste_tokyo). Additionally, during the period from April 21, 2025 (Monday) to May 4, 2025 (Sunday), this campaign visual will be displayed on large poster boards on the walls of the passageway connecting the Tokyo Metro Fukutoshin Line/Tokyu Toyoko Line ticket gates and the Tokyu Denentoshi Line ticket gates on the B2 floor of Shibuya Station. *Please refrain from making inquiries to station staff. Spring new semester/new life special campaign To commemorate ILLIT’s appointment as a sneaker campaign ambassador, customers who purchase shoes over 10,000 yen (tax included) will receive an original sticker on a first-come, first-served basis. Period: April 1st (Tuesday) to April 30th (Wednesday) *You can only get one original sticker per purchase, and the offer will end as soon as it runs out. *For inquiries regarding this matter, please contact each store or the customer center below. Lacoste customer center TEL: 0120-37-0202 Business hours: Monday to Saturday 9:00-18:00 / Sunday 9:00-17:00 (closed on public holidays) ■About Lacoste Since 1933, when it produced its first polo shirt, Lacoste has been building on its authentic sporting heritage and spreading liveliness and elegance around the world through a unique and original lifestyle for women, men and children. Lacoste, which fuses sports and fashion, liberates the wearer, creates movement in everyday life, and allows for free self-expression. All collection lines express Lacoste’s timeless elegance through the harmony of creativity and tradition. Since the brand’s inception, the aura of the crocodile logo has been passed down to generations of wearers. As a result, it has become even more brilliant and has grown into more than just a design, it has become an emblem that symbolizes the brand. Spreading from country to country, generation to generation, and fan to fan, Lacoste items have established their current status as icons that evoke an emotional connection to the brand. The universal and timeless elegance of Lacoste has created a vast community where everyone respects and recognizes each other’s values ​​and differences. Lacoste is a national brand of the MF Brands Group, which also includes Aigle, Gantt, Technifiber and The Couples, and currently operates through a network of 1,100 stores in 98 countries. For more information about Lacoste, please visit the following website.
https://corporate.lacoste.com/ https://mf-brands.com/ ILLIT Profile A girl group that debuted in 2024 from BELIFT LAB, one of the HYBE MUSIC GROUP that has produced bands such as BTS and LE SSERAFIM. Members are YUNAH, MINJU, MOKA, WONHEE, and IROHA. MOKA and IROHA are from Japan. The debut song “Magnetic” was the first K-POP group’s debut song to rank on the US Billboard Main Song Chart “Hot 100” and the UK’s “Official Singles Top 100”, and it broke records for the first and highest K-POP debut song on various charts, including exceeding 500 million streams on Spotify in the shortest time (275 days) for a K-POP group debut song. On February 14th, they released their first Japanese original song “Almond Chocolate”. It became a hot topic that SEKAI NO OWARI Nakajin provided the song, and it was selected as the theme song for the movie “I Can’t Fall in Love With Just Your Face.” They are planning to hold their first solo performances in two cities in Japan this summer. ​Currently has approximately 5 million followers on TikTok. (As of March 2025) It has already created a passionate fan community around the world. ILLIT Japan official website:
https://illit-official.jp/ IG @illit_official X @ILLITjpofficial @ILLIT_official @ILLIT_twt TikTok @illit_official YouTube
@ILLIT_official ■For inquiries regarding this matter Lacoste Customer Center 0120-37-0202 ■Lacoste Official Online Store ■Lacoste official SNS IG @lacoste_tokyo X @Lacoste_Japan LINE @lacoste_japan