Yamato Co., Ltd. Two brands developed by kimono specialty store Yamato will open a store in Paris, France

[Yamato Co., Ltd.] Two brands developed by kimono specialty store Yamato will open a store in Paris, France ​
Yamato Co., Ltd. Press release: April 1, 2025 Two brands developed by kimono specialty store Yamato will open a store in Paris, France Permanent store to open in Paris Marais district on Wednesday, April 16, 2025 Yamato Co., Ltd. (President: Takayuki Yajima) will officially open “KIMONO ARCH / Y. & SONS in Paris” in the Marais district of the 4th arrondissement of Paris, France, on Wednesday, April 16, 2025.
https://prcdn.freetls.fastly.net/release_image/15937/207/15937-207-a757605a402c6ee2a01ee26841af46f3-1181×886.jpg Full-scale opening in Paris, France On October 5, 2023, Yamato Co., Ltd. established a French corporation “YAMATO FRANCE”. We operated a POP UP STORE in the Marais area of ​​Paris for about a year from January 18, 2024 to December 24, 2024, and many people visited our store from about 50 countries and regions. The customers who visited sympathized with our passion for manufacturing and the value of enjoying kimonos as fashion, and felt that kimonos have the potential to spread not just as traditional clothing, but as “clothing” around the world. Now, in order to officially spread our message to the world, we have decided to officially open “KIMONO ARCH / Y. & SONS in Paris” in the Marais district of Paris on Wednesday, April 16, 2025. KIMONO ARCH / Y. & SONS in Paris Overview Opening date: Wednesday, April 16, 2025 Address: 25 Rue Bourg-Tibourg, Paris 75004 Opening hours: 11:00-19:00 Closed: Mondays/Holidays Access: 5 minutes walk from Paris Ville de Ville station (Hôtel de ville)
https://www.kimono-yamato.co.jp/kimonoarch_yandsons_in_paris/
https://prcdn.freetls.fastly.net/release_image/15937/207/15937-207-280d2346c1e53c1d2fbd467c358f0d95-3900×2600.jpg KIMONO ARCH / Y. & SONS in Paris exterior image The new store is located on Rue Bourg-Tibourg in the Marais district of Paris. Located in the center of Paris, it is a place where traditional streets and new culture harmonize. It is a popular spot for tourists and locals alike, with beautiful architecture, rich history, art galleries, shops, and cafes, and people from all over the world. The interior of the store has a unique structure where two brands with different worldviews coexist: “KIMONO ARCH” and “Y. & SONS.” ‐ KIMONO ARCH ‐ The “KIMONO ARCH” area is a space where you can feel nature and playfulness, as well as KIMONO ARCH-like fabrics that add a new essence to traditional kimono production areas. When you step into our store, you will be transported to a world of new surprises and thrills as you encounter kimonos. ‐ Y. & SONS – The “Y. & SONS” area has a wide lineup of kimonos, haori, and accessories made together with local shops and craftsmen from all over Japan. There will also be a variety of products that convey the charm of handicrafts, including the “Fire Coat,” one of the brand’s most iconic products since its founding. It is a place where you can experience an extraordinary experience where tradition and innovation are fused, with free thinking that is not bound by fixed concepts. ‐ Product lineup – We will be developing products for the 2025 spring/summer season, focusing on the “haori” and “kimono” from both brands, which were popular at last year’s POP UP STORE. KIMONO ARCH has created playful items by adding unique ideas to traditional techniques found throughout Japan. By experimenting with various materials such as knits and towels that represent Japanese quality, we create kimonos that go well with clothing and can be easily enjoyed as outerwear. We also offer gifts and items to brighten up your lifestyle, such as flowers made with lovingly made kimono fabrics. In addition, we will continue to convey new possibilities for kimono by adding a twist to the shape of kimono, such as samue and monpe, while keeping the same shape with decorations. Y. & SONS sells coats that can be worn over kimonos made by COMOLI and Graphpaper, and hats made from kimono fabrics made with KIJIMA TAKAYUKI. Also new to the lineup are shimenawa and straw crafts by shimenawa craftsman Kiyoshi Kamiko, baskets from Toru Sunami Shoten in Kurashiki, and kokeshi dolls custom-made by Hidenori Onuma, a kokeshi doll maker in Naruko. The new permanent store will also feature cloth fixtures, displaying original fabrics from both brands. This allows you to order your own size. KIMONO ARCH / Y. & SONS in Paris Overview Opening date: Wednesday, April 16, 2025 Address: 25 Rue Bourg-Tibourg, Paris 75004 Opening hours: 11:00-19:00 Closed: Mondays/Holidays Access: 5 minutes walk from Paris Ville de Ville station (Hôtel de ville)
https://www.kimono-yamato.co.jp/kimonoarch_yandsons_in_paris/ The day before the opening, we will hold a reception party for the media and everyone involved. We would appreciate it if you could interview us. [Date and time] Tuesday, April 15, 2025 18:00-20:00 (local time) [Address]: 25 Rue du Bourg-Tibourg, Paris 75004 [Access]: 5 minutes walk from Hôtel de ville station 15 minutes walk from Chatelet-Les Halles station If you would like to be interviewed, please contact us below Press: Naramura Mail：press@kimono-yamato.co.jp ◎Interviews will only be accepted by media personnel who are able to do so.
Brand introduction ＜KIMONO ARCH＞
https://prcdn.freetls.fastly.net/release_image/15937/207/15937-207-d6c4c59a3b9c4809c7bda1e7449505fd-1980×1277.png Brand Concept: “Seeing the world through kimono” “KIMONO ARCH” is built with the hope of becoming a bridge between individualities and cultures around the world. As a “bridge” that connects the world and Japan, kimonos and people, we will continue to fascinate the unknown world. Brand Site: https://www.kimonoarch.com/ Instagram: ＠kimono_arch ＜Y. & SONS＞
https://prcdn.freetls.fastly.net/release_image/15937/207/15937-207-d569dc58d2dcd236d5f4062473c0047e-1930×746.jpg Brand Concept: “Kimono Tailor” With free ideas that are not bound by fixed concepts, we will deliver an extraordinary experience that combines tradition and innovation. Opened in March 2015 next to Kanda Myojin Torii in Tokyo. Opened in June 2020 in Shinpukan, Kyoto. We offer coordination that goes beyond the traditional kimono framework to many customers both domestically and internationally. Brand Site: https://www.yandsons.com/ Instagram: @yandsons